Field Marketing Manager
No salary listed
Senior
Bologna, Metropolitan City of Bologna, Italy
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- 5+ years marketing experience preferably in sports/events or culture marketing or on the field
- Strong leadership, planning and project management skills and proven experience in people management
- Proven background in negotiation and management of budgets
- A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people for an idea
- A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns) with strong understanding of youth culture in sports and culture in the region
- A creative marketer with depth in brand understanding and innovation at heart who puts new ideas into practice fast
- Ability to multi-task and work in cross-functional teams with different objectives and personalities
- Excellent communication skills, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience
- Ideally, experience in working with commercial teams
Responsibilities
- Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes
- Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early
- Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities
- Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media Network)
- Timely manage logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance
- Develop and manage the regional budget with the support of the line manager and specialists
- Constantly identify cost saving opportunities and other efficiencies for the company in the region
- Manage field expenses and general administration
- Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities
- Outsource local media-related activities to the right regional experts to maximize outcome. Coordinate with agencies and specialized companies when outsourcing event logistics
- Share best practices with team and Line Manager
- Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring
- Source, hire, train and manage Field Marketing Specialists (FMS) who fit the brand, have a Red Bull attitude and perfectly fit the field scenes
- Coach FMS in sourcing, hiring and training their Student Marketeers and approve every hiring personally
- Set regional objectives and clear goals for FMS to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance evaluations
- Provide on-going coaching and support to ensure FMS achieve their deliverables
- Regularly assess and identify development needs of the FMS working closely with the Head of Field to help make it happen
- Identify and nurture key talent for the potential space-to-shine opportunity
- Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines
About the company
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
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Simplify's Take
What believers are saying
- Red Bull launched its 2026 Advent Calendar on September 28, expanding premium retail execution.
- Delhi High Court vacated FSSAI's June 30 order on September 29, preserving India labeling.
- Red Bull sold products in 178 countries in 2025, giving it massive distribution leverage.
What critics are saying
- FSSAI will appeal Red Bull's India label loss, threatening packaging and sales changes by 2027.
- The company depends heavily on a single energy-drink category facing health scrutiny worldwide.
- Celsius, Monster, and zero-sugar rivals keep taking share, especially among younger consumers.
What makes Red Bull unique
- Red Bull sold 13.9 billion cans in 2025, sustaining unmatched global scale.
- Its privately controlled ownership funds years-long brand-building without public-market pressure.
- The Red Bull sports machine keeps the brand culturally dominant across racing and events.
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Benefits
- Flexible Work Hours