Full-Time
Senior SEO Manager
Posted on 9/10/2025
Later
1,001-5,000 employees
Social media management and influencer marketing
Compensation Overview
$130k - $150k/yr
Los Angeles, CA, USA
Remote
The position is open to fully remote candidates.
 Growth & Marketing (1) |
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- 5–7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
- Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
- Advanced proficiency in on-page, off-page, and technical SEO.
- Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
- Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
- Experience managing authority-building efforts and backlink acquisition.
- Strong analytical skills; comfortable with keyword data, content performance, and attribution.
- Excellent communication and collaboration skills; able to influence across technical and creative teams.
- Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
- Experience in creator/social media marketing space.
- Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
- Basic knowledge of HTML, CSS, and JavaScript.
- Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
- Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
- Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
- Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
- Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
- Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
- Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
- Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
- Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
- Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
- Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
- Serve as Later’s SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
- Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
- Partner with Web for technical SEO, site health, and on-site optimizations.
- Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
- Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
- Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
- Act as the hands-on manager and subject matter expert for SEO at Later.
- Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
- Foster a culture of testing, learning, and continuous optimization.
- Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
- Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
- Share insights and evangelize SEO best practices across Marketing and Growth teams.
- Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
- Experience in creator/social media marketing space.
Later offers a suite of social media tools for marketers, brands, and influencers, including Later Social Media Management, Later Influence, and Later Link in Bio. It works by providing planning, scheduling, and analysis for posts; automating influencer campaigns with ROI tracking; and routing traffic from a single bio link to multiple destinations, all through subscription plans. It differentiates itself by combining influencer marketing, social media management, and link optimization with real-time ROI insights and expert services for large brands. Its goal is to help marketers achieve predictable, measurable returns from social media and build the first Social Revenue platform.
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$3.8M
Headquarters
Vancouver, Canada
Founded
2014
Simplify's Take
What believers are saying
- Enterprise business doubled YoY in Q1 2026 with Nike, Unilever clients.
- Mavely $250M acquisition adds social commerce, grows workforce to 375.
- Later 360 launched February 2026 unifies reporting from engagement to sales.
What critics are saying
- Hootsuite erodes market share via Threads integrations in 6-12 months.
- Sprinklr steals Fortune 500 clients with superior AI analytics in 12-18 months.
- TikTok creator marketplace cuts Later demand in 3-6 months.
What makes Later unique
- Later Influence leads enterprise influencer marketing with $2.9B verified purchases.
- Later EdgeAI predicts performance using decade of data from 16M creators.
- Later Social pioneered link-in-bio tool with Meta, TikTok integrations.
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Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Company News
Later, an influencer marketing platform, has reported over 100% year-over-year growth in enterprise business for Q1 2026. The company now powers $2.9 billion in verified influencer-driven purchases and has delivered more than $250 million in cumulative creator payouts. Global brands including Nike, Southwest Airlines, Wayfair and Unilever are using Later's platform to manage creator programmes at scale. The company attributes its growth to brands consolidating their creator and social programmes around data-driven, performance-focused solutions. Later appointed Mohsin Hussain as chief technology officer, effective 1 April 2026. Hussain joins from LiveRamp, where he served as CTO. He will accelerate innovation behind Later EdgeAI, the company's AI-enabled technology that helped marketers manage 70% more creators per campaign and achieve 40% higher engagement last year.
Later, an influencer marketing platform, has appointed Paige Kelly as General Manager, Creator. She will lead the growth of Later's creator community and strengthen connections between the company's enterprise clients and hundreds of thousands of creators. Kelly joins from Wayfair, where she spent 14 years helping scale the company from 400 to over 12,000 employees, including through its 2014 public offering. She most recently headed Wayfair's housewares vertical, global supplier acquisition and branded product strategy. At Later, Kelly will expand creator resources, accelerate campaign opportunities and deepen community engagement. The company has been hosting creator meetups across major US cities including New York, Los Angeles and Chicago. Later's platform leverages over a decade of proprietary data and has facilitated $2.4 billion in verified influencer-driven purchases.
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Later, a social media management firm, is acquiring influencer app Mavely for $250 million. This acquisition enhances Later's ability to deliver full-funnel marketing impact and ROI, empowering creators to maximize earnings through social commerce. Mavely, which paid over $16 million to creators in early 2024, adds new revenue streams and opportunities for Later. The acquisition, funded by Summit Partners, increases Later's workforce to 375 employees.
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...