AP Mobility Market Developer

Job Group

Position Summary:

We are seeking a results-oriented AP Mobility Market Developer to accelerate the adoption and growth of Proxxima™ thermoset resin across targeted mobility applications. This role is ideal for a strategic and analytical professional with a strong understanding of the automotive value chain, material applications, and market development.

In this position, you will identify and prioritize high-value opportunities, conduct market and competitive analysis, and lead cross-functional efforts to develop and commercialize solutions that address customer and industry needs. You will work closely with OEMs, Tier suppliers, and industry partners to develop business cases, validate opportunities, implement solutions and support go-to-market execution.

Success requires leading collaboration across sales, technology, and global program teams, along with the ability to translate market insights and customer needs into actionable product, business, and commercialization plans.

Key Responsibilities:

Perform Market Analysis to identify and qualify new commercial opportunities.

o    Conduct market research to identify trends, OEM and tier supplier needs, regulatory developments, and competitive dynamics within AP mobility.

o    Build OEM–tier mapping, monitor competitive activities, and synthesize insights to inform Proxxima’s opportunity prioritization.\

o    Maintain a comprehensive, regularly updated database aligned with OEM material specifications and application requirements.

o    Complete product mapping and establish a baseline set of product requirements.

o    Assess the technical feasibility of meeting defined requirements and identify, evaluate, and quantify any capability or performance gaps.

Develop Product Solutions within a structure Solution Development Process

o    Build business cases to move into solution development for the most attractive opportunities, incorporating input from potential customers, broader value chain, technology experts

o    Build, lead, and manage a cross-functional team consisting of commercial, technical, and application development stakeholders to drive product development and commercialization efforts.

o    Identify, engage, and cultivate relationships with targeted industry partners to support solution validation, market adoption, and strategic growth initiatives.

o    Translate voice of customer insights into strategic initiatives, product requirements, or solution improvements.

o    Develop solutions with validation partners which meet technical feasibility and commercial viability targets – leading the activity of a cross functional team (Sales Development, Marketing, Product and Application Technology)

Build Go to Market plans and provide commercial support through product launch

• • Lead the development of go‑to‑market plans for targeted mobility applications, including segmentation analysis, customer targeting, and value‑chain engagement strategies.
  • Build case studies, learnings, and commercialization support materials based on regional application experience.
  • Prepare marketing collateral, opportunity summaries, and data‑driven insights to support internal and external communication.
  • Partner with commercial and technical teams to support the initial product launch and gather feedback to assess the effectiveness of the go-to-market (GTM) strategy.

KPI Definition and Tracking

• Lead the development of go to market plans for targeted mobility applications, including segmentation analysis, customer targeting, and value chain engagement strategies.
• Build case studies, learnings, and commercialization support materials based on regional application experience.
• Prepare marketing collateral, opportunity summaries, and data driven insights to support internal and external communication.
• Partner with commercial and technical teams to support the initial product launch and gather feedback to assess the effectiveness of the go-to-market (GTM) strategy.

About you

• 3+ years of marketing experience, preferably within the materials industry. Experience supporting product commercialization, market development, or go-to-market initiatives within automotive is preferred.
• Alternatively, candidates with 7+ years of experience in technical sales, business development, or application development within the automotive industry will also be considered. Strong customer engagement and cross-functional collaboration experience are highly desirable.

• Strong understanding of the automotive development process, OEM/Tier ecosystem dynamics, and material selection criteria.
• Proven ability to conduct market analysis, assess business opportunities, and support commercialization initiatives.
• Strong analytical thinking with the ability to interpret market data, forecast trends, and generate actionable insights.
• Excellent communication, presentation, and stakeholder‑management skills, with proficiency in both Mandarin Chinese and English.
• Experience leading cross‑functional teams, including commercial, technical, and global program stakeholders.
• Willingness to travel domestically and internationally for customer meetings and industry events.

Key Competencies:

Demonstrated ability to identify and accelerate new market opportunities.

• Strong analytical, strategic thinking, and problem‑solving capabilities.
• Ability to operate effectively in a fast‑paced, dynamic environment.
• Comfortable driving discussions across technical and commercial topics.
• Strong communication and collaboration skills across diverse teams.

Functional Skills