Full-Time

Sr. Director of Growth Marketing

Confirmed live in the last 24 hours

Bugcrowd

Bugcrowd

1,001-5,000 employees

Crowdsourced cybersecurity vulnerability identification platform

Cybersecurity

Compensation Overview

$187.8k - $230kAnnually

+ Bonus + Commission

Senior, Expert

Remote in USA

US Top Secret Clearance Required

Category
Growth Marketing
Growth & Marketing
Required Skills
Google Analytics
Requirements
  • 8+ years of relevant B2B experience managing global demand generation & operations strategy across online and offline channels
  • Marketo, SFDC and 6Sense power user
  • 5+ years of direct oversight of marketing operations - managing a full marketing tech stack with a bi-directional sync with SFDC
  • Demonstrated success in creating and executing multichannel demand generation campaigns and programs with global experience
  • Account Based Marketing knowledge, experience and best practices is a must
  • Strong analytical skills with a proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • Ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs.
  • Understanding of Revenue Operations and Opportunity Management mechanics
  • Strong technical skill with marketing automation, ABM, SFDC, Outreach, 6sense, and Google Analytics
  • Strong planning and organizational skills
  • Excellent communications skills — both written and verbal
  • Strong sense of teamwork, collaboration and relationship management skills
Responsibilities
  • Lead a global team of regional and specialized marketing managers (APAC, EMEA, Global Strategic Programs, Global Demand, Channel, Government) to deliver on segmented pipeline and revenue targets.
  • Drive the effectiveness of strategic integrated GTM campaigns (owned by the Global Programs Manager).
  • Monitor the go-to-market funnel and perform regular pipeline generation and opportunity behavior analysis in order to determine strategic levers that optimize growth.
  • Develop the vision and plan for both creating and converting demand through the development of high-impact programs and activity across multiple channels.
  • Manage the Demand Generation team for optimal dissemination of campaigns across channels, including digital, field and email
  • Develop an Account Based Marketing strategy and work with the Global Programs Manager to launch and measure effectiveness of programs.
  • Work with the rest of our Go-To-Market team to set and achieve marketing KPIs that allow us to meet pipeline and revenue targets, and regularly communicate performance.
  • Ensure that we hit our booking targets by creating a healthy stream of high quality pipeline opportunities for the go-to-market teams to pursue
  • Work with Marketing Operations to implement best-practice processes and tools that allow us to measure and report on KPIs across the marketing funnel, effectively track results, and execute on the marketing plan.
  • Provide day-to-day support for sales development activities, ensuring that inbound and outbound processes are fully in sync.
  • Maintain a reliable funnel forecast and drive internal communications around expected results.
  • Align marketing with sales to ensure demand generation campaigns are synchronized with sales strategies and goals
  • Build and manage demand generation campaign calendar, communication, and deliverables

Bugcrowd provides crowdsourced security solutions by connecting businesses with a global community of trusted hackers and security researchers. Their main service is bug bounty programs, where companies reward experts for finding and reporting vulnerabilities in their systems. This approach is more effective than traditional security measures, as it leverages diverse expertise to enhance client security. Bugcrowd's goal is to improve the security posture of its clients while helping them comply with regulatory requirements.

Company Stage

Late Stage VC

Total Funding

$224.4M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

21%

2 year growth

37%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for AI-driven cybersecurity solutions boosts Bugcrowd's market potential.
  • Rising adoption of crowdsourced security models benefits Bugcrowd's business model.
  • $50 million growth capital from Silicon Valley Bank supports expansion and innovation.

What critics are saying

  • Increased competition from Synack and HackerOne in the crowdsourced security market.
  • Potential over-reliance on Silicon Valley Bank for financial growth poses financial risks.
  • Expansion into new markets may expose Bugcrowd to unfamiliar regulatory challenges.

What makes Bugcrowd unique

  • Bugcrowd leverages a global community of trusted hackers for crowdsourced security solutions.
  • The platform is AI-powered, enhancing scalability and adaptability for unique security needs.
  • Bugcrowd's repository of vulnerabilities and hacker profiles is built over a decade.

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Benefits

Competitive salary & stock options

Opportunities to attend & host relevant conferences & meetup

Flexible vacation time

Medical, dental & vision coverage

Generous workstation allowance

Company-sponsored off-sites & celebrations

Pre-tax commuter benefits

401k