A

Anysphere

Hybrid human-AI coding productivity tool

Brand Paid Media Manager

Performance & Paid MarketingUpdated on Nov 5
Full-timeSan Francisco, CA, USANo salary listed

About the Job

Requirements

  • Experience planning and buying brand media across television, podcasts, out-of-home, streaming audio, or connected TV.
  • A track record of managing meaningful media budgets and making disciplined investment decisions.
  • Strong knowledge of media planning fundamentals, including reach, frequency, audience composition, market selection, and media mix.
  • Experience working directly with media partners, publishers, networks, or agencies.
  • Ability to negotiate placements, pricing, contracts, and added-value opportunities.
  • Strong understanding of brand measurement and the challenges of evaluating top-of-funnel marketing.
  • Experience with brand-lift studies, incrementality testing, media mix modeling, geographic experiments, or similar approaches.
  • Creative judgment and ability to assess whether an idea will translate effectively across different channels.
  • Analytical mindset and comfort working with campaign data, spreadsheets, dashboards, and performance models.
  • Ability to turn complex results into clear insights and recommendations.
  • Project-management skills and experience coordinating campaigns with many internal and external stakeholders.
  • Ability to operate with a high degree of ownership in a fast-moving environment.
  • Ability to work in person from the San Francisco office.

Responsibilities

  • Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels.
  • Own media planning, budgeting, forecasting, and allocation across brand campaigns.
  • Identify the markets, audiences, programs, creators, and cultural moments where the brand can have the greatest impact.
  • Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors.
  • Lead media buying and negotiations, securing effective placements, pricing, added value, and contract terms.
  • Partner with brand, creative, content, communications, and product marketing teams to develop campaign concepts.
  • Translate campaign strategy into creative briefs, channel plans, audience recommendations, and production requirements.
  • Ensure creative is tailored to each medium while maintaining a consistent brand narrative.
  • Build testing plans across markets, audiences, messages, formats, frequency, and media mix.
  • Establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand.
  • Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact.
  • Monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities.
  • Communicate campaign plans, results, and recommendations to cross-functional partners and company leadership.
  • Stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities.

Desired Qualifications

  • Experience marketing B2B, technology, or developer-focused products is helpful but not required.
  • Curiosity about how media, culture, and audience behavior are changing, and willingness to test unconventional opportunities.

About the Company

Anysphere

Hybrid human-AI coding productivity tool

Anysphere builds AI-powered software development tools to boost programmer productivity. Its main product, Cursor, is an AI-first code editor that helps engineers write, understand, and modify code with a hybrid human-AI approach, enabling rapid iterations and instant answers to code questions. The company differentiates itself through a highly skilled team and strong in-person collaboration in San Francisco, supporting fast research-to-product cycles. Its goal is to make Cursor the most helpful and delightful code editor, capable of generating large pull requests with ease and reducing bugs.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$5.4B
Headquarters
San Francisco, CA
Founded
2022

Recently Posted Jobs

Explore more opportunities at Anysphere

See more jobs