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Sunshine Sachs Morgan & Lylis

Public relations and brand consulting firm

Senior Account Executive - Music, Culture & Entertainment

PR & CommunicationsPosted on Nov 13
Full-timeLos Angeles, CA, USAHybrid

About the Job

Requirements

  • At least 4 years of public relations experience focused on music and artist representation.
  • Established relationships across the music industry, including labels, managers, tastemakers, music media, lifestyle editors, and culture critics.
  • A documented track record supporting successful campaigns for major-label and independent artists.
  • Understanding of the music ecosystem, including album rollouts, global tours, awards season, and streaming.
  • Understanding of traditional media, TikTok and creator ecosystems, social media trends, and brand partnerships.
  • Ability to develop media-relations strategies and pitch stories that secure meaningful opportunities for clients.
  • Ability to make sound decisions and maintain situational awareness in high-pressure artist, greenroom, and festival environments.
  • Strong writing ability for client-ready materials.
  • Curiosity and a proactive approach to developing campaign ideas.

Responsibilities

  • Support the development of 360-degree communications strategies and shape artist narratives across a project's lifecycle.
  • Integrate creators, social media trends, and digital partnerships into traditional public relations plans.
  • Manage communications around album launches, tour announcements, awards seasons, and festival appearances; secure coverage intended to support streaming performance.
  • Plan and lead media events, including listening parties, press junkets, and red carpets; develop invite lists, manage RSVPs, coordinate media on-site, and distribute post-event results.
  • Produce artist biographies, press releases, creative pitches, and briefing notes.
  • Partner with Senior Managers to deliver work for a roster of 4–6 clients and handle requests from labels, management, and talent.
  • Mentor and teach junior team members.
  • Build and maintain relationships with co-workers, partners, and media with discretion and integrity.

About the Company

Sunshine Sachs Morgan & Lylis

Public relations and brand consulting firm

Sunshine Sachs Morgan & Lylis offers full-service communications and narrative consulting, specializing in public relations, talent integration, and brand studio for various industries. The company shapes public image through earned, owned, and paid engagements, working with lifestyle, health, fashion, beauty, culinary, travel, and technology verticals, utilizing public relations strategies, talent integration techniques, and brand studio services for various industry verticals.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
New York, New York
Founded
1992

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