Full-Time

Commercial Director

Franchise Sales

Posted on 4/30/2024

ActiveCampaign

501-1,000 employees

Customer Experience Automation Platform

Senior

Remote in USA

Required Skills

Sales

Communications

Requirements

Deep understanding of the tech landscape within the franchise industry
Experience leading high-performing, multi-functioning teams
Proven track record of meeting revenue targets and driving commercial success
Ability to solve problems creatively and connect the dots
Willingness to work hands-on with teams
Strong leadership skills in ambiguous situations and ability to scale effectively
Cross-functional collaboration experience
Excellent time management and prioritization skills
Strong verbal and written communication skills
Ability to determine ROI on partnership opportunities

Responsibilities

Lead the growth of ActiveCampaign's franchise platform, ACHQ, in the franchise marketplace
Identify key opportunities and segments within the industry and drive sales of ACHQ into franchise organizations
Partner with internal stakeholders to evolve strategies across ICP, market differentiation, and communications
Build and nurture a community of franchises by being a thought leader and providing feedback to internal teams
Maintain C-Level relationships and represent ACHQ at industry trade fairs and shows
Lead and inspire the team, hire key team members, and own analyses for actionable insights
Execute upon the strategy for Franchisees and franchisors, focusing on acquisition, revenue generation, and expansion opportunities

ActiveCampaign is seeking an experienced commercial leader for the role of Commercial Director, Franchise Sales. The successful candidate will lead the growth of ActiveCampaign’s dedicated franchise platform, ACHQ, into the franchise marketplace. This role will build upon the vision and strategy for identifying key opportunities and segments within the industry and driving sales of ACHQ into franchise organizations.

This role will report to the SVP of New Business and Growth and partner closely with a range of internal stakeholders, including Marketing, Product, and Customer teams, to continually evolve strategies across the ICP, market differentiation, and communications into the industry.

As Commercial Director, Franchise Sales, you will be a key force in advancing the ACHQ strategy and be the voice of ACHQ to C-level executives within franchise organizations and in the wider market. This will result in advances in our mission to provide ACHQ as a comprehensive solution to their marketing and revenue success in the franchise industry.

What your day could consist of:

Build upon the blueprint for ActiveCampaign’s strategy and roadmap for Franchisees and franchisors
Execute upon this strategy, identifying and closing sales into incremental new partners focusing on acquisition, revenue generation, and land and expand opportunities
Build and nurture a “community” of Franchises by being a thought leader, tapping into their understandings of what is needed and feeding this back into the internal teams to evolve strategy and roadmap
Maintain C-Level relationships and be present at industry trade fairs and shows.
Lead and inspire your team and be responsible for hiring several key team members
Own analyses that provide actionable insights into business metrics, issues, and business opportunities; develop and execute plans to realize these opportunities

What is needed:

You have a deep understanding and passion for the tech landscape within the franchise industry and experience leading high-performing, multi-functioning teams. We’ll want to hear about your experiences leading platform sales and your impact on enabling your franchises to succeed
You have directly held and delivered revenue targets over quarters and demonstrated commercial success in previous roles – particularly with building growth levers via generating new business and onboarding new customers
You come up with unique ways to solve problems, you’re able to connect the dots and nail down the root causes of problems. You don’t easily take no for an answer and are effective in translating strategic directions into action
You’re willing and able to get your hands dirty alongside your teams
You can lead through ambiguity, take on complex strategic and operational initiatives, and scale effectively across a large organization and distributed teams
You will be able to demonstrate the ability to work cross-functionally to drive a unified strategy
You have strong time management and prioritization skills to support a wide portfolio of Partners
You have excellent verbal and written communication skills and a relentless attention to detail
You can successfully determine the ROI on partnership opportunities, measuring investment and revenue, and able to articulate this to stakeholders

ActiveCampaign

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Website

View Company Profile

ActiveCampaign provides a Customer Experience Automation Platform with 820+ pre-built automations, integrating transactional email, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization. The platform integrates with over 870 applications, including Microsoft, Shopify, Square, Facebook, and Salesforce, and is highly rated for customer satisfaction in Marketing Automation, CRM, and E-Commerce Personalization.

Company Stage

Series C

Total Funding

$360M

Headquarters

Chicago, Illinois

Founded

2003

Growth & Insights

Headcount

6 month growth

↑ 1%

1 year growth

↓ -2%

2 year growth

↓ -18%