ActiveCampaign

ActiveCampaign

Customer experience automation platform for businesses

About ActiveCampaign

Simplify's Rating
Why ActiveCampaign is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series C

Total Funding

$360M

Headquarters

Chicago, Illinois

Founded

2003

Overview

ActiveCampaign offers a platform that enhances customer experience through automation by integrating sales, marketing, and customer service functions. This allows businesses to automate and personalize their interactions with customers across various channels. The company operates on a subscription-based model, providing tools for email marketing, CRM, and marketing automation, along with pre-built automation templates. ActiveCampaign stands out by offering a comprehensive solution that streamlines multiple business functions, aiming to help companies create meaningful connections with their customers.

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Simplify's Take

What believers are saying

  • Acquisition of Hilos expands WhatsApp automation capabilities for global customer engagement.
  • Integration with OneSignal automates push notifications, increasing customer interaction avenues.
  • Recognition as a Market Leader boosts ActiveCampaign's reputation in email marketing.

What critics are saying

  • Emerging AI-driven platforms may erode ActiveCampaign's market share.
  • Hilos acquisition could face integration challenges, affecting service quality.
  • Economic downturns may impact subscription-based revenue models.

What makes ActiveCampaign unique

  • ActiveCampaign offers 800+ pre-built automation for diverse business needs.
  • The platform integrates sales, marketing, and customer service functions seamlessly.
  • ActiveCampaign's AI tools enhance personalized marketing with features like AI Brand Kit.

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Funding

Total Funding

$360M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$240M
ActiveCampaign

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Mental Health Support

Professional Development Budget

Home Office Stipend

Sabbatical Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

1%
ActiveCampaign
Apr 17th, 2025
ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Give…

ActiveCampaign , a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp automation solution for businesses globally. This acquisition will help ActiveCampaign’s 180,000 customers build conversational…

Finsmes
Apr 16th, 2025
ActiveCampaign Acquires Hilos

ActiveCampaign acquires Hilos.

ActiveCampaign
Feb 20th, 2025
ActiveCampaign Named One of G2's Top 100 Software Companies for 2025

ActiveCampaign is excited to share that ActiveCampaign was recognized by G2 as one of the Top 100 Software companies in their 2025 Best Software Awards!

Canadian Media Watch
Dec 17th, 2024
The Top Email Marketing Software Vendors According to the FeaturedCustomers Winter 2024 Customer Success Report Rankings

Market Leaders - ActiveCampaign, Brevo, Campaign Monitor, Constant Contact, GetResponse, iContact, and Mailchimp were given the highest "Market Leader" award.

PR Newswire
Oct 7th, 2024
ActiveCampaign Expands Executive Team with Proven Martech Innovators

CHICAGO, Oct. 7, 2024 /PRNewswire/ - Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer, Carine Roman as its Chief Revenue Officer, and Shay Howe as its Chief Strategy Officer.

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