ActiveCampaign

ActiveCampaign

Customer experience automation platform for businesses

About ActiveCampaign

Simplify's Rating
Why ActiveCampaign is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series C

Total Funding

$350.2M

Headquarters

Chicago, Illinois

Founded

2003

Overview

ActiveCampaign offers a platform that helps businesses automate and personalize their customer interactions by integrating sales, marketing, and customer service functions. This subscription-based service provides tools for email marketing, customer relationship management (CRM), and marketing automation, along with pre-built automation templates for easy setup. ActiveCampaign stands out from competitors by providing a comprehensive solution that streamlines customer engagement across various industries. The company's goal is to enable businesses to create meaningful connections with their customers, fostering growth and enhancing customer experiences.

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Simplify's Take

What believers are saying

  • Integration with OneSignal enhances push notification capabilities for better customer engagement.
  • New executive team members bring proven martech experience, driving strategic growth.
  • Expansion into Krakow taps into local technical expertise, strengthening global operations.

What critics are saying

  • Increased competition from Mailchimp and Constant Contact may pressure pricing.
  • Integration with OneSignal raises potential data privacy concerns.
  • Expansion into new markets like Poland requires significant investment and resource management.

What makes ActiveCampaign unique

  • ActiveCampaign offers 800+ pre-built automation for diverse business needs.
  • The platform integrates sales, marketing, and customer service for seamless customer interactions.
  • ActiveCampaign HQ provides tailored solutions for franchise and multi-location businesses.

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Funding

Total Funding

$350.2M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$240M
ActiveCampaign

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Mental Health Support

Professional Development Budget

Home Office Stipend

Sabbatical Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Canadian Media Watch
Dec 17th, 2024
The Top Email Marketing Software Vendors According to the FeaturedCustomers Winter 2024 Customer Success Report Rankings

Market Leaders - ActiveCampaign, Brevo, Campaign Monitor, Constant Contact, GetResponse, iContact, and Mailchimp were given the highest "Market Leader" award.

PR Newswire
Oct 7th, 2024
ActiveCampaign Expands Executive Team with Proven Martech Innovators

CHICAGO, Oct. 7, 2024 /PRNewswire/ - Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer, Carine Roman as its Chief Revenue Officer, and Shay Howe as its Chief Strategy Officer.

Street Insider
Oct 7th, 2024
ActiveCampaign Expands Executive Team with Proven Martech Innovators

CHICAGO, Oct. 7, 2024 /PRNewswire/ - Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer, Carine Roman as its Chief Revenue Officer, and Shay Howe as its Chief Strategy Officer.

ActiveCampaign
Aug 27th, 2024
ActiveCampaign Announces Integration with OneSignal, Automating Push Notification Engagement

Marketing automation platform ActiveCampaign is now integrated with OneSignal, a customer engagement solution for push notifications, email, SMS, in-app messaging, and live activities.

PR Newswire
Aug 21st, 2024
Activecampaign Announces Inaugural Product Keynote, Unveils Industry-Defining Innovations

New email, automation, and reporting features powered by AI will help marketers build more effective campaigns in less time than everCHICAGO, Aug. 21, 2024 /PRNewswire/ -- Marketing automation platform ActiveCampaign just released the dates of its inaugural product keynote , where marketers can look forward to insights from ActiveCampaign's product experts and an introduction to groundbreaking features that are redefining marketing automation. These innovations will empower marketers to transform their work, ignite their creativity, and stay ahead of the curve.The product keynote will take place on September 12, 2024, catering to ActiveCampaign's diverse global audience and employee presence around the world. Those who tune in for the webinar will get a firsthand look into the innovation that has been in the works over the past year.The keynote will unveil ActiveCampaign's product evolution and how businesses can start using some of its new features today. Current and future enhancements include:AI tools that act as a partner: These solutions are packed in a new suite of 5 AI-powered features which include: AI Brand Kit, AI Suggested Segments, AI Email Calendar, AI Content and Image Generator, and AI Campaign Follow-Up. Each tool provides personalized recommendations aligned with marketers' goals, enabling them to save time and focus more on driving business growth.These solutions are packed in a new suite of 5 AI-powered features which include: AI Brand Kit, AI Suggested Segments, AI Email Calendar, AI Content and Image Generator, and AI Campaign Follow-Up

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