ActiveCampaign

ActiveCampaign

Customer experience automation platform for businesses

About ActiveCampaign

Simplify's Rating
Why ActiveCampaign is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series C

Total Funding

$360M

Headquarters

Chicago, Illinois

Founded

2003

Overview

ActiveCampaign offers a customer experience automation platform that helps businesses automate and personalize their interactions with customers. The platform integrates sales, marketing, and customer service functions, allowing users to streamline their operations and enhance customer engagement. Unlike many competitors, ActiveCampaign serves a wide range of industries, making it suitable for businesses of all sizes, particularly those looking to grow. The company operates on a subscription-based model, generating revenue through recurring fees and premium features.

Simplify Jobs

Simplify's Take

What believers are saying

  • ActiveCampaign's expansion into Krakow strengthens its global operations and technical expertise.
  • Recognition as a top software company boosts ActiveCampaign's market credibility.
  • Integration with OneSignal enhances ActiveCampaign's push notification capabilities.

What critics are saying

  • Increased competition from AI-driven platforms may erode ActiveCampaign's market share.
  • Rapid technological advancements could outpace ActiveCampaign's integration capabilities.
  • Expansion into new markets may strain resources and lead to inefficiencies.

What makes ActiveCampaign unique

  • ActiveCampaign offers 800+ pre-built automation for diverse business needs.
  • The platform integrates sales, marketing, and customer service for seamless customer interactions.
  • ActiveCampaign's AI-powered features enhance personalization and efficiency in marketing campaigns.

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Funding

Total Funding

$360M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$240M
ActiveCampaign

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Mental Health Support

Professional Development Budget

Home Office Stipend

Sabbatical Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
ActiveCampaign
Feb 20th, 2025
ActiveCampaign Named One of G2's Top 100 Software Companies for 2025

ActiveCampaign is excited to share that ActiveCampaign was recognized by G2 as one of the Top 100 Software companies in their 2025 Best Software Awards!

Canadian Media Watch
Dec 17th, 2024
The Top Email Marketing Software Vendors According to the FeaturedCustomers Winter 2024 Customer Success Report Rankings

Market Leaders - ActiveCampaign, Brevo, Campaign Monitor, Constant Contact, GetResponse, iContact, and Mailchimp were given the highest "Market Leader" award.

PR Newswire
Oct 7th, 2024
ActiveCampaign Expands Executive Team with Proven Martech Innovators

CHICAGO, Oct. 7, 2024 /PRNewswire/ - Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer, Carine Roman as its Chief Revenue Officer, and Shay Howe as its Chief Strategy Officer.

Street Insider
Oct 7th, 2024
ActiveCampaign Expands Executive Team with Proven Martech Innovators

CHICAGO, Oct. 7, 2024 /PRNewswire/ - Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer, Carine Roman as its Chief Revenue Officer, and Shay Howe as its Chief Strategy Officer.

ActiveCampaign
Aug 27th, 2024
ActiveCampaign Announces Integration with OneSignal, Automating Push Notification Engagement

Marketing automation platform ActiveCampaign is now integrated with OneSignal, a customer engagement solution for push notifications, email, SMS, in-app messaging, and live activities.

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