Senior Product Manager - Brand Digital Asset Management - Brand Digital Asset Management

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team 

The Digital Product Management team is a key part of the overall Global Digital, OMNI & Guest Support Team. This role is responsible for Brand Digital Asset Management (bDAM), the platform that enables teams to manage, govern, discover and reuse digital brand assets. The Senior Product Manager will work closely with the Associate Principal Product Manager overseeing the end-to-end content supply chain roadmap and with partners across Brand, Creative, Technology, UX, Data, Legal, regional teams and agencies. The role will provide bDAM expertise and input into the broader content supply chain roadmap while owning the prioritization and delivery of the bDAM product backlog. 

a day in the life: what you’ll do 

• Develop a deep understanding of bDAM users, workflows and business needs across Brand, Creative, regional teams, agencies and downstream content consumers.  
• Own the bDAM product backlog and delivery roadmap, translating the product direction and broader content supply chain roadmap into clear priorities, outcomes and releases. 
• Provide bDAM expertise, recommendations and roadmap input to the Associate Product Manager accountable for the end-to-end content supply chain roadmap. 
• Define product requirements, user stories, acceptance criteria and success measures for bDAM capabilities and integrations.  
• Improve asset ingestion, metadata, taxonomy, rights and usage information, search relevance, discovery, reuse and distribution through bDAM.  
• Lead the evolution of search and discovery, including opportunities for AI-enabled asset discovery, while balancing user needs, governance, platform capabilities and technical feasibility.  
• Partner with Technology and business teams on integrations between Nuxeo bDAM and tools such as Figma, Snowflake, Adobe Scene7 and connected content supply chain platforms. 
• Ensure asset metadata and governance requirements, including rights, approvals and AI-generated or AI-altered classifications, are represented in bDAM and available to downstream systems. 
• Identify and address workflow gaps that cause assets to bypass bDAM or move through unmanaged channels such as SharePoint. 
• Make data-informed product decisions using user feedback, product analytics, organizational priorities, industry trends and emerging technologies to guide bDAM prioritization and investment. 
• Define, monitor and communicate product outcomes such as adoption, search success, time to find an asset, reuse, metadata quality, workflow completion and platform reliability.  
• Partner with Technology, UX and business teams to evaluate solutions and make trade-offs across user and business value, technical feasibility, effort and risk. 
• Lead backlog refinement, prioritization, planning, demonstrations and other agile product practices with engineering, UX, data and business partners.  
• Drive rollout, training, change management and continuous feedback to increase adoption and ensure new capabilities improve the day-to-day experience of bDAM users.  
• Clearly communicate priorities, trade-offs, delivery progress, risks and outcomes to stakeholders and senior leaders.  

qualifications 

• 5+ years of digital product management experience, including ownership of an internal platform, enterprise workflow product or digital asset management capability. Up to 3 years of directly relevant experience may be considered in lieu of product management experience.  
• Experience managing a product backlog, defining requirements and success measures, and delivering capabilities with cross-functional technology teams in an agile environment.  
• Strong understanding of digital asset management concepts, including metadata, taxonomy, search, rights and permissions, asset lifecycle, governance and distribution.  
• Experience with Nuxeo or another enterprise DAM platform is strongly preferred.  
• Familiarity with integrations involving Figma, Snowflake, Adobe Scene7, content delivery networks, APIs or related content supply chain technologies is an asset.  
• Experience improving enterprise search, content discovery, metadata quality or AI-enabled discovery is preferred.  
• Ability to turn complex workflows and stakeholder needs into clear product priorities, requirements and pragmatic delivery decisions.  
• Strong partnership skills and demonstrated ability to work across Brand, Creative, Technology, UX, Data, Legal, regional teams and external agencies or vendors.  
• Strong analytical skills, with experience defining product KPIs and using qualitative and quantitative evidence to guide prioritization and measure outcomes.  
• Exceptional written and verbal communication skills, including the ability to communicate trade-offs, recommendations and progress to senior leaders.  
• Ability to drive results independently while thriving in a highly collaborative, matrixed environment.  
• Demonstrated leadership through clarity, influence, sound judgment and consistent execution.  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes

Immigration support is potentially available for this role.

compensation and benefits package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $147,300 - $193,300 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program andsubject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans 
• Paid time off 
• Savings and retirement plan matching 
• Generous employee discount 
• Fitness & yoga classes 
• Parenthood top-up 
• Extensive catalog of development course offerings 
• People networks, mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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