Planar Systems

High-performance display solutions for demanding environments

Digital Marketing & Product Integration Specialist

Marketing Generalist & Management +1Confirmed live in the last 24 hours

Full-timeHillsboro, OR, USANo salary listed

About the Job

Requirements

A bachelor's degree in Marketing, Communications, Business Administration, or a related field is required.
Three years of experience in B2B marketing or a related occupation is required.
Two years of experience in marketing or product management of LED and LCD display technology is required.
Fluent speaking, reading, and writing skills in Modern Standard Mandarin Chinese and English are required.
Experience with search engine optimization, search engine marketing, and digital marketing best practices is required.
Experience with a content management system is required; Salesforce is preferred.
Experience with graphic design tools is required; Adobe Creative Suite is preferred.
Experience with an email marketing or marketing automation platform is required.
Experience creating and adapting content for digital platforms is required.
Experience using leading office productivity tools for analysis, reporting, and communication is required.
Experience managing multiple projects simultaneously in a professional role is required.
Strong analytical, organizational, communication, and project management skills are required.
Ability to work independently and as part of a team is required.
Ability to work effectively with varied team members, including technical colleagues, is required.

Responsibilities

Develop and curate written and visual content for websites, email marketing, social media, digital advertising, and other digital platforms.
Participate in planning, creating, and executing campaigns across channels, using knowledge of company products to develop and optimize digital marketing strategies for engagement and conversions.
Analyze campaign results, evaluate effectiveness, identify trends, and provide actionable insights for optimization and strategic decision-making.
Design and execute email newsletters and campaigns to nurture leads and engage partners, using knowledge of company products and the professional audiovisual industry.
Act as liaison between Product Management and Marketing Communications to assist in developing and executing product launch plans, including managing schedules to ensure deliverables are completed on time.
Manage product content, from messaging to specifications, across internal digital platforms, the company website, Partner Portal, third-party platforms, and partner websites.
Collaborate with international sales and product teams to align and support marketing initiatives, while staying current on industry trends, best practices, and professional audiovisual technology.
Coordinate and execute localized product marketing strategies, including content and campaign translations, so messaging resonates with regional audiences and aligns with cultural, linguistic, and market-specific nuances.
Work with Leyard Product and Marketing personnel in China to identify and understand product and marketing materials produced by domestic China teams.
Review Chinese positioning and educational materials from LED display competitors, suppliers, and other industry players to identify useful business content.
Create translated English materials from Leyard product and marketing materials.
Create and implement development plans to build knowledge of LED and LCD display technology and Planar offerings, increasing contribution to Product and Marketing teams and the business.

Desired Qualifications

Experience with Salesforce as a content management system is preferred.
Experience with Adobe Creative Suite is preferred.

Digital Marketing & Product Integration Specialist

Planar Systems · Hillsboro, United States (Hybrid) · Full-time · Posted 2026-10-21

Workplace: hybrid

Department: Marketing

Description

POSITION: Digital Marketing & Product Integration Specialist

WORK LOCATION: Hillsboro, Oregon (Hybrid schedule: must work at Hillsboro office at least Tues, Wed, and Thurs. Work from home must be done within normal commuting distance to Hillsboro office)

JOB DUTIES:

Digital Marketing:

o Content Creation and Management: Develop and curate engaging written and visual content for various platforms including website, email marketing, social media, digital advertising, and other digital platforms.

o Digital Marketing Campaigns: Participate in the planning, content creation and execution of campaigns across various channels utilizing comprehensive knowledge of company product offerings to create and optimize digital marketing strategies engagement and conversions. Analyze campaign results to evaluate effectiveness, identify trends, and provide actionable insights for optimization and strategic decision-making.

o Email Marketing: Design and execute email marketing newsletters and campaigns to nurture leads and engage partners utilizing comprehensive knowledge of company product offerings and ProAV industry.

Product Integration:

o Product Launches: Work as liaison between Product Management and Marketing Communications to assist in the development and execution of Product Launch plans, including management of schedule to ensure on-time launch deliverables.

o Digital Product Platforms: Manage product content ranging from messaging to specifications on range of digital platforms including internal platforms, website, Partner Portal, third party platforms and partner websites.

o International Collaboration & Coordination: Work closely with international sales and product teams to ensure alignment and support for marketing initiatives while staying up to date with industry trends, best practices, and professional AV technology. Coordinate and execute localized product marketing strategies, including language translations of content and campaigns, to ensure product messaging resonates with regional audiences and aligns with cultural, linguistic, and market-specific nuances.

o Leverage China Product Resources: Team with Leyard Product and Marketing and personnel in China to identify and understand product and marketing materials produced by domestic China teams. Review Chinese positioning and educational materials from LED display competitors as well as key LED suppliers and industry players in order to identify useful content for business.

o Translation: Create translated materials in English from Leyard product and marketing materials.

o Expand Technology Knowledge: Create and implement development plans to achieve higher understanding of LED and LCD display technology and Planar’s offerings to increase impact on Product and Marketing Teams, as well as overall business.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or related field
3 years of experience in a B2B marketing or related occupation
2 years of experience in marketing or product management of LED and LCD display technology
Strong written and verbal communication skills including fluent speaking, reading, and writing of Modern Standard Mandarin Chinese and English
Experience working with SEO, SEM, and digital marketing best practices
Experience with CMS, preferably Salesforce
Experience with graphic design tools, preferably Adobe Creative Suite
Experience working with Email Marketing or Marketing Automation platform
Experience creating and adapting content for digital platforms
Experience working with leading office productivity tools for analysis, reporting and communication
Experience in a professional role managing multiple projects simultaneously
Ability to work independently and as part of a team
Strong analytical, organizational, communication, and project management skills
Ability to work effectively with a variety of types of team members, including technical

TERMS OF EMPLOYMENT: Full time role (40+ hours per week)

Benefits

All benefits start on first day of employment!

75% employer-paid medical for employee. Family coverage also included.
100% employer paid dental, and vision for employee and dependents
100% employer paid long-term, short-term disability, and life insurance policy
401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace

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About the Company

Planar Systems

High-performance display solutions for demanding environments

Planar Systems produces high-performance display solutions, including video walls, fine-pitch LCDs, LED walls, and transparent OLEDs, for demanding environments such as control rooms, broadcast studios, and luxury retail. Its products are built from modular display panels and integrated processing to create seamless large-format visuals, with calibration and mounting options tailored to each installation. The company differentiates itself through decades of display expertise, a broad, scale-enabled product line backed by Leyard’s global footprint, and a track record of serving varied industries with reliable, high-quality visualization. Planar’s goal is to deliver the clearest, most accurate viewing experiences by combining advanced display technology with robust support and global reach.

Company size: 501-1,000
Company stage: IPO
Headquarters: Beaverton, OR
Founded: 1983

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