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Cultura

Independent French cultural retailer and courses

Sales Advisor - Papeterie Création Eveil

Full-Time
€22.5k/yr
Entry
Wittenheim, France
In Person
RetailRetail Sales

About the job

Requirements
  • The candidate should be passionate about culture and able to share that passion with customers.
  • The candidate should be able to recommend products suited to customer expectations.
  • The candidate should be willing to work as part of a team.
Responsibilities
  • Advise customers and propose products suited to their expectations to provide excellent service.
  • Maintain an orderly and attractive sales floor to contribute to store performance.
  • Organize product displays and offers according to commercial and seasonal promotions and current trends.
  • Optionally lead group classes related to personal interests, such as fine arts, writing, or sewing.

About the company

Cultura is a French cultural retailer with over 110 stores and an online shop, offering more than 4 million products across books, music, arts, and creative materials. Its range is sold through both physical locations and an online platform, and it runs in-store events and courses for adults and children to explore and practice culture. It differentiates itself by being independent since 1998, its large national footprint, a dedicated foundation funding educational and social projects near stores, and a strong workplace culture with community engagement. Its goal is to make culture accessible, help people discover and grow their cultural interests, and support learning through products and educational initiatives.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Neuville-en-Ferrain, France

Founded

1998

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Simplify Jobs

Simplify's Take

What believers are saying

  • Tourville-la-Rivière opens September 30, 2026, adding 22 local jobs and regional share.
  • Lanester and Chambéry openings extend Cultura’s physical footprint across France in 2026.
  • Franchise expansion since 2020 supports capital-light growth, with six to ten annual openings targeted.

What critics are saying

  • Headcount fell to 4,132 by March 2026, signaling continued operational tightening.
  • Active job postings dropped 55.7% in 2026, weakening talent pipelines and store expansion.
  • Amazon and ecommerce pressure non-differentiated books, gaming, and crafts margins, threatening franchise economics.

What makes Cultura unique

  • Cultura opened its 123rd French store in Lanester, pairing retail with in-store workshops.
  • The RELEX rollout improved planning across stores, warehouses, and ecommerce.
  • Cultura’s Cultur'addict loyalty program and mobile app deepen repeat purchases and engagement.

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Benefits

  • Health Insurance
  • Meal Benefits
  • Employee Discounts
  • Performance Bonus
  • Profit Sharing

Company News

RELEX Solutions
Jan 10th, 2022
Cultura S.A. partners with RELEX Solutions

Cultura, a French retailer specializing in creative and cultural goods and entertainment, has partnered with RELEX Solutions, provider of unified retail planning solutions, to integrate and optimize their supply chain.