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Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

E-Commerce Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCity of Industry, CA, USANo salary listedIn-person

About the Job

Requirements

  • A bachelor's or master's degree in Marketing is required.
  • At least 5 years of experience in Marketing and E-Commerce is required.
  • A proven track record in senior digital e-commerce and marketing roles is required.
  • Experience with online programs including search engine marketing, search engine optimization, comparison shopping engines, paid social, display advertising, affiliate marketing, and marketplaces is required.
  • Familiarity with social media marketing is required.
  • Content marketing experience is required.
  • Experience working with and finding influencers and affiliates is required.
  • Up-to-date knowledge of current online marketing techniques and best practices is required.
  • Thorough knowledge of web analytics tools such as Google Analytics and WebTrends, and Google AdWords, is required.
  • Previous experience in a business-to-business and/or business-to-consumer retail environment is required.
  • Previous digital marketing experience across traffic acquisition, affiliates, email, data analytics, creative, social, mobile, and video is required.
  • Previous experience managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel, is required.

Responsibilities

  • Develop direct and semi-direct online marketing channels to check and improve the internet presence of Sunny Health & Fitness.
  • Recommend website strategy improvements based on company-wide goals that support brand marketing and short- and long-term e-commerce revenue goals and initiatives.
  • Direct day-to-day website management, recommend responsive design improvements, implement enhancements, and achieve website revenue goals and key performance indicators.
  • Investigate known or suspected issues, including bug reports and outages, and work with the web agency to resolve them.
  • Analyze brand and vanity website functionality, identify friction and obstacles for visitors, and present findings to upper management.
  • Measure key performance metrics such as abandonment and conversion in Google Analytics and other available tools, and identify trends and opportunities to grow the business.
  • Work with appropriate teams to develop new guest offers, identify and implement actions to improve website conversions and average booking values, and report on improvement plans, execution, and results.
  • Manage reporting, analysis, web content, and e-commerce.
  • Establish, maintain, and continually improve processes and workflows for website enhancements.
  • Understand and map the consumer journey to identify opportunities to increase sales and engagement and meet conversion and revenue goals.
  • Optimize user experience across devices and keep current with trends.
  • Optimize search results and navigation filters to ensure relevancy.
  • Collaborate with the marketing team to create display, email, and social media campaigns.
  • Manage vendor relationships with applicable technology and marketing partners, and document and escalate opportunities or service problems with recommended solutions.
  • Execute corporate e-commerce campaigns in support of strategic marketing plans and within established budgets.
  • Optimize search engine optimization and search engine marketing for the sites.
  • Participate in photo and video shoots and develop strategies for image needs and utilization, including the latest technology.
  • Perform other duties as assigned.

Desired Qualifications

  • Ability to identify original branding opportunities.
  • Analytical and creative thinking.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Industry, California
Founded
2002

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