Full-Time
E-Commerce Manager
Sunny Health & Fitness
51-200 employees
Direct-to-consumer home gym equipment provider
No salary listed
City of Industry, CA, USA
In Person
Bachelor's, Master's
 Growth & Marketing (1) |
|---|
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- A Bachelor's or Master's degree in Marketing.
- At least 5 years of experience in Marketing and E-Commerce.
- A proven track record of success in senior digital e-commerce and marketing roles.
- Experience with online programs including search engine marketing, search engine optimization, comparison shopping engines, paid social, display, affiliate, and marketplace channels.
- Familiarity with social media marketing.
- Content marketing experience.
- Experience finding and working with influencers and affiliates.
- Knowledge of current online marketing techniques and best practices.
- Thorough knowledge of web analytics tools such as Google Analytics and WebTrends, and Google AdWords.
- Previous experience in a business-to-business and/or business-to-consumer retail environment.
- Previous experience in digital marketing, including traffic acquisition, affiliates, email, data analytics, creative, social, mobile, and video.
- Previous experience managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.
- Develop direct and semi-direct online marketing channels to check and improve the company's internet presence.
- Provide recommendations for website strategy improvements based on company-wide goals supporting brand marketing and e-commerce revenue goals and initiatives.
- Direct day-to-day website management, recommend responsive-design improvements, implement enhancements, and achieve website revenue goals and key performance indicators.
- Investigate known or suspected issues, including bug reports and outages, and work with the web agency to resolve them.
- Analyze and measure website functionality, identify visitor friction and obstacles, and present results to upper management.
- Measure key performance metrics in Google Analytics and other tools, including abandonment and conversion, and identify performance trends and opportunities for business growth.
- Work with appropriate teams to develop new guest offers, implement actions that improve website conversions and average booking values, and report on improvement plans, execution, and results.
- Manage reporting, analysis, web content, and e-commerce.
- Establish, maintain, and continually improve processes and workflows related to website enhancements.
- Map the consumer journey to optimize opportunities that increase sales and engagement and meet conversion and revenue goals.
- Optimize the user experience on all devices and keep current with the latest trends.
- Optimize search results and navigation filters for relevancy.
- Collaborate with the marketing team to create display, email, and social media campaigns.
- Manage vendor relationships with applicable technology and marketing partners and escalate and document opportunities or service problems with recommended solutions.
- Execute corporate e-commerce campaigns supporting the company's strategic marketing plans within established budgets.
- Optimize search engine optimization and search engine marketing for the sites.
- Participate in photo and video shoots and develop strategies for image needs and utilization.
Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Industry, California
Founded
2002
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Simplify's Take
What believers are saying
- SunnyFit reached nearly 500,000 users by March 2026, signaling growing engagement.
- Five Wi-Fi treadmills launched in 2025, expanding connected equipment beyond Bluetooth-only products.
- Amazon discounts on Sunny bikes in April 2026 keep products highly visible and sell-through strong.
What critics are saying
- Amazon marketplace pricing compresses margins; April 2026 bike discounts show constant price wars.
- JLL integration adds execution risk through 2026, distracting management from core U.S. retail.
- Peloton, NordicTrack, and Concept2 dominate premium categories; Sunny risks becoming a low-margin commodity seller.
What makes Sunny Health & Fitness unique
- SunnyFit AI Coach 2.0 personalizes workouts across Sunny equipment, integrating hardware and software.
- JLL Fitness acquisition, announced May 9 2025, adds UK brand reach and commercial credibility.
- Budget pricing plus direct-to-consumer sales keeps Sunny competitive against premium connected-fitness incumbents.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Paid Sick Leave
Paid Holidays
Paid Vacation
Employee Discounts
Company News
Sunny Health & Fitness has upgraded its free SunnyFit app with AI Fitness Coach 2.0, delivering personalized workouts that connect with home gym equipment.
Sunny Health & Fitness, a leader in value driven, high-quality fitness equipment, is pleased to announce the acquisition of JLL Fitness, a UK-based brand kno...