Social Media Producer

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

OUR TEAM
Our team is composed of Editorial Content & Social experts with a goal to share the magic of live music to fans all over the world via amazing, exclusive content. We capture emotive, unique moments that celebrate artists and delight fans with bespoke storytelling. We do this by collaborating with artists, tour marketers and creators to plan, create and distribute editorial content that fans can’t see anywhere else and can’t wait to share with their friends.

THE JOB

We are looking for a confident, creative, highly organized & content-obsessed Social Media Producer who will support the Content Marketing team to deliver always-on content, editorial storytelling and high-impact paid social campaigns across a variety of marketing channels. You are a detail-oriented, relationship-driven individual who is passionate about content, social, and the future of marketing. You work well in a collaborative, fast-paced environment, adept at balancing multiple projects at the same time and comfortable taking direction from multiple stakeholders and personalities while remaining calm under pressure. You are a strong communicator, passionate and motivated with an entrepreneurial spirit and bags of initiative. A self-starter, and you see things through to completion - no job is too big or too small. You are passionate about music and being part of a team that connects fans to the artists they love.

WHAT THIS ROLE WILL DO

• Support the Senior Social Director and Creative Director to produce new Social content franchises across LN Social Feeds (focus on IG, TikTok and YT)
• Balance planned content franchises with agile, real-time storytelling by identifying opportunities around artists, cultural moments and social trends that create value for fans and drive engagement across Live Nation social channels
• Act as social marketing lead on various projects to drive social creative strategy, oversee social distribution plans, and post timelines
• Create on-the-fly social-first video content tailored for various artists and social platforms (by yourself, with other team members, vendors, and Creators)
• Attend and cover events including but not limited to festivals, premieres, industry events, pop-ups, etc., to support client and stakeholder needs for Live Nation social feeds
• Spend roughly one-third of your time managing paid social campaigns across Instagram, Facebook, TikTok, X and YouTube, leading strategy and execution from planning through optimization, including audience targeting, creative recommendations, budget allocation and performance analysis to maximize campaign performance and drive audience growth
• Work independently, as well as part of a team, to establish project deliverables
• Collaborate closely with internal clients and stakeholders to help facilitate the creation of concert industry-related content
• Communicate and project manage effectively across various channels (Asana, Email, Slack, etc.)
• Proficient copywriter with ability to adapt tone of voice across platforms for multiple artists/genres
• Finger on the pulse of music and culture news, spotting storytelling opportunities and social trends to bring to the team for consideration

WHAT THIS PERSON WILL BRING

• Strong project management skills and attention to detail
• Excellent communication skills, both written and verbal
• A creativity mindset and problem-solving aptitude
• Ability to adapt, communicate, and manage in a fast-paced working environment
• Experience adjusting priorities based on new requests and existing deadlines while operating in a fast-paced work environment
• Highly organized with a creative mindset, problem-solving attitude, and team-player mentality
• 4-5 years of experience in social media management, influencer marketing, public relations, or otherwise relevant role
• Proven success creating and publishing content across all major social media platforms (Instagram, TikTok, YouTube, Facebook and X)
• Demonstrated success executing and optimizing paid social campaigns across Instagram, Facebook, TikTok, X and YouTube, including management of significant media budgets
• Ability to film on-the-fly mobile phone content for social feeds
• Understanding of and interest in the live entertainment industry (both concerts & comedy) - superfans welcome!
• Proficient in Microsoft Suite (Word, Excel, PowerPoint), Google Suite (Docs, Sheets, Slides)
• Familiarity with Asana or similar project management tools is strongly preferred
• Working knowledge of social media management tools (Sprout, Later, or similar software)
• Previous experience managing or mentoring 1–2 direct reports is preferred

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

#LI-SR1

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$100,000.00 USD - $125,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.