G

GAP

Global apparel retailer with DTC brands

Director Finance Communications

Full-Time
No salary listed
Expert
Bachelor's, MBA
San Francisco, CA, USA
In Person
Growth & MarketingPR & Communications

About the job

Requirements
  • 10+ years of experience in corporate communications, preferably with an emphasis on financial, corporate, or executive communications.
  • Experience working within or supporting a publicly traded company, including familiarity with earnings cycles, disclosure requirements, and market-sensitive communications.
  • Strong financial acumen, with the ability to interpret financial statements and distill complex data into clear and compelling narratives.
  • Experience partnering with or managing business and financial media.
  • Exceptional writing, editing, and storytelling skills, with the ability to convey complexity with clarity, precision, and human relevance.
  • Proven success advising senior executives and navigating fast-paced, high-visibility communications moments.
  • A bachelor's degree in Communications, Journalism, Business, or a related field.
Responsibilities
  • Evolve Gap Inc.'s financial narrative, ensuring clarity, consistency, and alignment across internal and external communications.
  • Support strategic storytelling for quarterly financial cycles, including contributing to the development of earnings scripts, press releases, and question-and-answer documents.
  • Translate financial results, performance drivers, and strategy into meaningful, engaging narratives that help employees understand business performance and their role in driving it.
  • Develop and manage internal communications programs, including content for enterprise-wide town halls, leadership forums, financial updates, and other internal moments.
  • Support the Chief Financial Officer with speeches, presentations, talking points, and thought leadership content.
  • Partner closely with Finance, Investor Relations, and Media Relations to ensure financial messaging is accurate, compliant, and strategically positioned.
  • Engage with business and financial media in partnership with Media Relations to reinforce credibility and market confidence.
  • Provide communications counsel to ensure alignment with legal considerations and public company requirements.
  • Build strong cross-functional relationships to ensure financial communications are timely, consistent, and integrated across teams and audiences.
Desired Qualifications
  • Knowledge of the retail and apparel industry, including market trends, competitive dynamics, and business drivers.
  • An advanced degree, such as a Master of Business Administration or Certified Public Accountant qualification.
  • Strong financial fluency and command of financial statements and drivers, with the ability to translate operating results into clear narratives.
  • Familiarity with investor communications and engagement.
  • Ability to influence senior stakeholders and drive strategic communications initiatives.
  • Comfort working in a fast-paced, matrixed organization.

About the company

G

GAP

View
Website

Gap Inc. is a global apparel retailer that designs, manufactures, and sells clothing and accessories through its family of brands, including Gap, Banana Republic, Old Navy, and Athleta. It serves customers worldwide via a network of physical stores and online platforms, operating mainly on a direct-to-consumer model. Products are sold across casual wear, activewear, and professional attire, with a focus on sustainability and ethical practices across the supply chain. What sets Gap Inc. apart from competitors is its mission-driven approach emphasizing environmental sustainability, diversity, and inclusion, combined with a diverse brand portfolio and omnichannel presence that coordinates in-store and online shopping experiences. The company aims to meet evolving market needs while upholding its values, growing its brands, and expanding its responsible, ethical business practices for employees, customers, and communities.

Company Size

10,001+

Company Stage

IPO

Headquarters

San Francisco, California

Founded

1969

Get referred to GAP

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Gap brand comparable sales rose 10% in Q2 fiscal 2026, driven by denim and fleece.
  • Gap launched JYT Fashiontainment on September 22, 2026, deepening culture-led customer acquisition.
  • Kirsten Green joined the board September 15, 2026, adding consumer and scale investing discipline.

What critics are saying

  • Old Navy fell 4% in Q2 fiscal 2026, threatening roughly 60% of revenue.
  • Athleta fell 12% in Q2 fiscal 2026, exposing a weak turnaround and brand erosion.
  • If Old Navy traffic keeps softening, Gap Inc. loses its cash engine and turnaround credibility.

What makes GAP unique

  • Gap Inc. owns Gap, Old Navy, Banana Republic, and Athleta, spanning broad consumer occasions.
  • Richard Dickson hired Pam Kaufman and launched Fashiontainment, merging apparel, licensing, and entertainment.
  • Encore membership and nearly 3,500 stores across 35 countries create cross-brand reach.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

5%

2 year growth

5%
Celebrity Net Worth
Oct 15th, 2026
Gap Beauty launches first gourmand fragrance Bliss.

Gap Beauty launches first gourmand fragrance Bliss. By Claudia Ruiz 15 October 2026 Gap Beauty is expanding its fragrance lineup with Bliss, its first gourmand scent, as part of a strategic push following John Demsey's departure. The limited-edition holiday fragrance features butterscotch, cocoa bean, and vanilla bourbon notes, developed by Dsm-Firmenich perfumer Honorine Blanc alongside Nicole Mancini, who created the brand's initial collection. This new addition marks a significant step in the company's efforts to diversify its fragrance offerings and strengthen its presence in the competitive fragrance market. Gourmand notes and strategic positioning. Bliss launches with an eau de parfum available in 50ml and 10ml travel sizes. It also includes matching hand cream and body lotion, marking Gap Beauty's entry into body care. Prices range from $15 to $52. Head of beauty Deb Redmond compared the fragrance to Gap's CashSoft fabric, a key driver for the apparel brand, emphasizing how the scent's emotional resonance aligns with the company's core values. "When we introduced our fragrance collection this summer, it was about establishing what Gap Beauty is today," Redmond said. "Holiday is about how Gap Beauty fits into people's gifting routines." The campaign features "White Lotus" star Brittany O'Grady, with promotions starting October 20. O'Grady is also slated to appear in "Jumanji: Open World," the latest installment of the "Jumanji" franchise set for release in December. It also includes gift sets and exclusive loyalty program offerings designed to enhance customer engagement during the festive season. Executive departure and industry context. The Bliss launch follows John Demsey's departure, a former Estée Lauder executive who joined Gap Inc. in 2025. Demsey left after sharing a racially charged meme to his Instagram account. Gap declined to comment on Demsey's departure when speaking. While nostalgia-driven scents like Grass and Dream drove initial interest, Bliss positions Gap to compete with contemporary gourmand hits from Kayali and Phlur. Beauty remains a fast-growing sector, with mass fragrance leading U.S. dollar sales growth in the first half of 2026 at 15%, according to Circana's report. Gap Inc. reported a 9% net sales increase to $844 million for its namesake brand in Q2 2026, though the full impact of its July 30 launch has not yet reflected in earnings as of the most recent quarterly report. The move aligns with broader trends, as brands like Axe and Bath & Body Works revive '90s and early 2000s scents. Redmond emphasized that emotional connection, not nostalgia alone, drives longevity. "Whether that's in apparel or in fragrance, I think that's the part that continues to have the longevity and the attachment, more so than nostalgia for nostalgia's sake." Beauty, particularly fragrance, remains a fast-growing category in consumer goods.

Penske Media Corporation
Oct 13th, 2026
John Demsey parts ways with Gap Inc. amid beauty category revamp.

John Demsey parts ways with Gap Inc. amid beauty category revamp. The departure comes as Gap Inc. refines its beauty and accessories strategy amid a competitive backdrop. October 13, 2026, 2:40pm Updated 2:57 p.m. ET on Oct. 13 John Demsey and Gap have parted company, sources told WWD. A spokeswoman for Gap Inc. confirmed the departure in a statement to WWD. "John brought tremendous beauty expertise, creative vision and brand-building experience to Gap Inc., helping shape our beauty strategy and define the opportunity across our portfolio," the statement said. "As we enter the next phase of growth and execution, we remain focused on building on this strong foundation and advancing our beauty strategy. We are grateful for John's partnership and many contributions and wish him continued success." Demsey declined to comment. Gap Inc. tapped Demsey, a longtime Estée Lauder Cos. executive, in 2025 as executive director of beauty, as it sought to reenter the category. At the same time, it also hired Reed Krakoff as executive director of accessories. "With the support of best-in-class industry leaders and their unparalleled expertise to guide and advise our beauty and accessories businesses, we're well poised to not only expand our product offerings but establish these categories as promising growth engines for our portfolio," said Gap Inc. president and chief executive officer Richard Dickson at the time. "I couldn't be more excited about the journey ahead and the exceptional talent who will help guide the way." Beauty was first out of the gate. Last October, Old Navy, the largest division in Gap Inc., unveiled its beauty pilot plans, consisting of an in-house-developed body care collection alongside an assortment of about 40 outside brands curated by BeautySpace. In August, it fine-tuned the strategy, doubling down on the number of doors for the third-party brands, which include E.l.f. Cosmetics, Neutrogena, Touchland, Patchology, Tree Hut and TonyMoly, and relaunching the bath and body line with upgraded packaging and product. Meanwhile, Gap Beauty introduced fragrance in July with five scents - Dream, Grass, Om, Harmony and Heaven - as a nostalgic play on its original collection, which debuted in 1994. In September, Gap introduced Krakoff's debut handbag collection, which sources said has had a strong response at retail. Gap Inc. is part of a crowded market of apparel retailers in the mid- and lower-tier ranges that have been diving into beauty at a steady clip over the past few years, including H&M, Primark, Zara, Urban Outfitters and Anthropologie. These have played out to varying degrees of success. Zara is understood to have had success with its private-label business, especially in fragrance. H&M has opened a handful of stand-alone beauty stores in Scandinavia, which now skew more heavily to third-party brands. Urban Outfitters, meanwhile, shuttered its private-label brand Ohii, and has had more success bringing in third-party brands. Asked about Gap Inc.'s expansion into beauty and accessories at a Goldman Sachs conference on Sept. 14, Dickson said: "We brought in experts from those industries acknowledging we need experts to surround us, to actually execute with excellence to the extent that the authenticity that we need to have to win in these categories is there with the talent and the interpretation of what is the Gap Fragrance, what is Gap Accessories? How do our brands translate to consumers with a meaningful distinctive point of difference?" He added that beauty is an incredibly resilient category. "It's one of the biggest and fastest and most successful categories in the U.S. It's the highest actually growth category in our checkout lanes. And so as we study what works in our checkout lanes in Old Navy, beauty is the number-one category. So offer more choice, offer more depth, offer more assortment and ultimately will win the consumer." Newsletters

Penske Media Corporation
Oct 7th, 2026
Shake-up at Lululemon: Athleta's Maggie Gauger tapped as president.

Shake-up at Lululemon: Athleta's Maggie Gauger tapped as president. Both activewear brands have been struggling with weak financial performances in recent seasons. October 7, 2026, 5:36pm Lululemon, which has been suffering from revenue declines and shrinking profitability, said Wednesday that Maggie Gauger has been named president and chief product officer. Gauger formerly ran Athleta as its chief executive officer and global brand president. Athleta, a division of Gap Inc., is a direct competitor of Lululemon. Lululemon also disclosed that Joseph Godsey has been appointed chief operating officer. Gauger and Godsey are both taking on newly created roles, effective Oct. 26, the company said. With these changes, Lululemon also said Nikki Neuburger, chief brand and product activation officer, and Ted Dagnese, chief supply chain officer, will leave the company "to pursue other opportunities." Both will depart on Nov. 6 and help with a transition. Just one month ago, Heidi O'Neill stepped in as Lululemon's new chief executive officer. Further management changes are expected with searches underway for a chief brand officer, chief communications officer and chief technology officer. Lululemon's second-quarter sales fell 4 percent to $2.4 billion with a 12 percent comparable sales drop in the Americas and a 3 percent decline internationally. And even with a $134.5 million boost from tariff refunds, profits dropped 11.2 percent to $329.2 million. In 2025, net revenue increased 5 percent to $11.1 billion and income from operations decreased 12 percent to $2.2 billion. "Lululemon is a rare, extraordinary brand, but we have work to do to build a stronger and more competitive company," O'Neill said in a statement Wednesday. "WWD Beauty Inc. is establishing a deeply experienced leadership team that will work in a more coordinated manner, aligned around the strategy and execution that delivers the most impact for its guests, its communities and its business. That starts with putting product, design and innovation at the center of how WWD Beauty Inc. operate, with the focus and accountability to create a stronger pipeline of differentiated product to raise the bar for its guests across every touchpoint, in stores and online. "Developing stronger connections between brand, product and the guest experience will support a unified approach across these core elements of the business," O'Neill added. "This is an important first step in reinvigorating our enduring connection with guests and is designed to establish the foundation for sustainable, long-term growth. As part of this evolution, I want to thank Nikki and Ted for their significant contributions to Lululemon. We are grateful for their leadership and commitment to our people, guests and brand, and wish them every success in their future endeavors." At Athleta, Gauger is being succeeded on an interim basis by Erika Everett, the brand's current chief marketing officer. A spokesperson said in a statement that Everett "will provide interim oversight and support for the Athleta team, reporting to Richard Dickson, president and CEO of Gap Inc." "We have been actively shaping Athleta's next chapter and the changes needed to position the brand for long-term growth," the spokesperson indicated. "This transition enables us to accelerate that work, strengthen our connection with customers and unlock Athleta's full potential." Gauger's departure is a blow to Gap Inc., which for several seasons has been working to turn around Athleta. It reported 2025 sales down 10 percent to $1.2 billion. For the second quarter of this year, the brand saw sales drop 12 percent to $264 million. When the second quarter was reported, Dickson said that Athleta "remains our rebuild brand. The priority is to restore the momentum and restore it into a stronger foundation for long-term growth. Despite the challenging top line, we're actually making some really good progress. We're running leaner inventories and a leaner assortment, which is driving higher productivity in turns. We are doing much less discounting and more regular-price selling, which is also driving a healthier margin. We've got some great customer acceptance on the new product, particularly the Journey Collection, which was a six-piece collection focused on travel and wardrobing. We recently brought in new talent in digital and merchandising." Newsletters

Digital Commerce 360
Oct 7th, 2026
Gap expands AI shopping with Alta Daily and new discovery tools.

Gap expands AI shopping with Alta Daily and new discovery tools. Beth Duckett | Oct 7, 2026 The retailer is adding conversational product discovery at Old Navy and Banana Republic while bringing Gap merchandise into AI-generated styling on Alta Daily. Gap Inc. is pushing artificial intelligence (AI) deeper into how its shoppers discover and style its products. The retailer on Monday unveiled new natural-language product discovery features for its Old Navy and Banana Republic brands. Separately, Gap said it's launching an online styling experience with Alta Daily. The feature brings Gap's namesake-brand merchandise into AI-generated outfit recommendations on the third-party styling app. The announcements coincide with the retailer's 30th anniversary of launching Gap Online in 1996. The company has been highlighting that milestone during this week's SF Tech Week in San Francisco, framing AI as the next evolution in how customers shop its brands. Gap said it is also exploring emerging agentic commerce, in which AI can take actions on a shopper's behalf. "Thirty years ago, we launched gap.com, revolutionizing the way customers interacted with our brands, and today AI is creating a new opportunity to rethink how people shop for fashion," Gap chief technology officer Sven Gerjets said in a statement. Gap Inc., which owns Gap, Banana Republic, Old Navy and Athleta, ranks No. 20 in the Top 2000 Database. The database tracks North America's largest online retailers by their annual ecommerce sales and more. Gap adds AI styling through Alta Daily. Rather than relying only on search boxes and product grids, Gap said it is experimenting with AI tools that can "increasingly understand intent, context and individual preferences." As part of that push, Gap is bringing its products into Alta Daily, the AI-powered digital closet and personal styling app. Shoppers can incorporate Gap-brand merchandise into personalized outfit recommendations and visualize the looks on their Alta avatars. The experience "brings AI-powered styling and discovery into a more visual and personalized environment," Gap said. To build their virtual wardrobes, Alta users can also digitize clothes they already own. From there, Alta says its app can generate outfits based on factors such as the user's existing closet, personal style, schedule and weather. That approach overlaps with the agentic-commerce model Gap says it has been exploring. Alta founder and CEO Jenny Wang told TechCrunch earlier this year that agentic commerce needs "a data layer that understands the shopper's style preferences." That data can include a shopper's closet, past purchases and avatar, she said. Meanwhile, shoppers can also find Gap Inc. products through Daydream, an AI-powered fashion platform that lets shoppers describe what they want in everyday language. Gap was already directing shoppers to the daydream.ing platform as a product-discovery option during the 2025 holiday season. Old Navy and Banana Republic add AI tools. Gap is also reworking product discovery at Old Navy and Banana Republic around conversational AI. The tools let shoppers describe what they want in natural language and receive product ideas and recommendations. Rather than translating an idea into keywords or filters, Gap said the AI tools are designed "to better understand customer intent and help people move more naturally from an idea to products that fit what they had in mind." Gap did not specify whether they are available through the brands' websites, mobile apps or both. Gap builds out AI strategy. The launches are part of a broader AI strategy Gap has been building across its ecommerce business. In 2024, the retailer established a dedicated Office of AI, focusing on "early use cases, primarily related to employee enablement," Richard Dickson, Gap's president and CEO, said at the time. Since then, the retailer has rolled out AI tools in customer service, personalized recommendations, fulfillment and other areas. Gap is also directing some of its increased capital spending toward that work. During the company's August earnings call, chief financial officer Katrina O'Connell said Gap's capital expenditures will reach $650 million in fiscal 2026, up from $470 million last year. Some of those funds will flow into "the technology work that we're doing around AI to be able to build capability," she said. Agentic commerce is a newer area for the company. In March, Gap became a launch partner for Bold Metrics' Agent Sizing Protocol. By asking shoppers about fit and preferences, the technology helps conversational shopping agents determine the right apparel size. At the same time, Gap announced support for Google's Universal Commerce Protocol. The open standard, co-developed with Shopify, connects merchants with AI-powered shopping and checkout experiences. With the protocol, shoppers will be able to find and purchase Gap products using AI Mode in Google Search and in the Gemini app. Gap was already bringing AI into the customer experience last year. Ahead of the 2025 holiday season, the retailer rolled out personalized recommendations and a digital assistant through the "Chat with Us" feature on its brands' ecommerce sites and mobile apps. Underlying many of those efforts is Gap's partnership with Google Cloud. Launched in 2025, the partnership gives Gap access to Google technologies, including Gemini, Vertex AI and BigQuery. Submit your data and Vertical Web Media, LLC'll see where you fit in its next ranking update. Stay on top of the latest developments in the online retail industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow Vertical Web Media, LLC on LinkedIn, TikTok, X (formerly Twitter), Facebook and YouTube. Be the first to know when Digital Commerce 360 publishes news content. More on This Industries Brian Warmoth | Mar 24, 2026 Brian Warmoth | Dec 11, 2025 Abbas Haleem | Oct 10, 2025 Beth Duckett | Jun 24, 2026 Mark Brohan | Feb 5, 2026

Omni Talk
Oct 6th, 2026
Retail Daily Minute | Gap rolls out AI Shopping Tools, Walmart brings Drone Delivery to Seattle and Denver & Staples adds More Party City Shops.

Retail Daily Minute | Gap rolls out AI Shopping Tools, Walmart brings Drone Delivery to Seattle and Denver & Staples adds More Party City Shops. October 6, 2026 Hello Omni Talk Fans! Today, Omni Talk has one heck of a Spotlight Podcast for you on scaling technology as your organization grows. The podcast features Manhattan's Chief Product Officer Brian Kinsella, and Brian and I took a broad view of the industry as Omni Talk discussed the lessons he has learned from his years of experience watching technology upgrades succeed and fail. You can give it a listen by clicking here or down below. In today's Retail Daily Minute: * Gap Inc. launches AI-powered shopping tools across all four of its brands, 30 years after the Gap brand's first e-commerce website. * Walmart expands its 30-minute Wing drone delivery service to the Seattle and Denver metro areas. * Staples adds roughly 120 more Party City shop-in-shops across 27 states ahead of the holiday season. Plus, a quote from a film in which a staple gun fits squarely into the plotline. Listen now 1. Gap Introduces New AI Shopping Tools Across Its Retail Brands Gap introduces new AI-assisted shopping tools across its brands, including Alta Daily and Daydream for personalized recommendations, while Old Navy and Banana Republic add conversational agents. The initiative aims to simplify product discovery and make digital shopping more intuitive, relevant and useful for customers. (Read More) 2. Walmart Adds 30-Minute Drone Delivery in Two New U.S. Markets Walmart brings Wing-powered drone delivery to Seattle and Denver, offering eligible customers deliveries in as fast as 30 minutes. The rollout extends its ultra-fast delivery network westward, supports plans for more than 270 drone-enabled stores and could make the service available to over 40 million customers nationwide. (Read More) 3. Staples Opens More Party City Shops Ahead of Holiday Shopping Staples adds about 120 new Party City shop-in-shop locations across 27 states ahead of the holiday season. The move builds on more than 700 existing stores, giving shoppers broader access to balloons, party décor and celebration supplies alongside Staples' printing and other in-store services nationwide. (Read More) 4. Kroger Applies AI Tools to Improve E-Commerce Ad Performance Kroger taps AI-powered predictive creative scoring to forecast e-commerce conversions before campaigns launch. A study with Vidmob and MMA Global found the approach predicted conversions with 81% accuracy, while recommended creative changes delivered about four times higher conversion rates and improved ad efficiency. (Read More) 5. Nike Turnaround Stalls as Sales Decline and More Layoffs Loom Nike's turnaround is stretching further as Q1 revenue fell 4% to $11.2 billion and Converse sales dropped 28%. The company's new "Pace" restructuring will consolidate regions, modernize its supply chain and trigger more layoffs, while executives warn significant work remains across China, Jordan, sportswear and growth. (Read More) Upcoming Live LinkedIn Events Making Space - Real Time: Meta Labs @ Best Buy, Lululemon, & Kohl's Babies R Us Shop-in-Shops Building Retail Technology With a Ceiling That Moves With You Producer Ella's Product Pick Of The Week Be careful out there, - Chris and the entire Omni Talk team