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Nested Bean

Direct-to-consumer infant sleepwear with weighted pad

Business/Data Analyst - Web, Digital

Full-Time
No salary listed
Junior, Mid
Bachelor's
Marlborough, MA, USA
In PersonOn-site in Hudson, MA; no remote work.
Data & AnalyticsData Analysis

About the job

Requirements
  • Bachelor’s Degree with concentration in Marketing and Business development or a relevant field
  • 1-3 years prior business analytics experience, preferably in the Web/E-commerce space
  • Experience visualizing/presenting data for stakeholders using tools like Excel and PowerPoint. Experience in others like R and Tableau a plus
  • Excellent communication skills (in English), both oral and written
  • Proven analytical, critical thinking, and problem-solving skills
  • Excellent attention to detail and an aptitude for working with data
  • Highly accurate and thorough in all tasks
  • Experience in E-commerce. Experience with Shopify, Google Analytics, Google Ad network and Facebook Ads a huge plus
  • Ability to take educated risks a plus
Responsibilities
  • Mine and analyze customer sales and behavioral data from company databases on various web, email and eCommerce platforms such as Google Analytics, Shopify, Amazon, Hotjar, Klaviyo, MailChimp and others.
  • Develop business intelligence reports to facilitate discussions that track and solve business problems and help management with key decision making.
  • Analyze user behavior on the company website. Understand the present customer journey against the desired business outcome and participate in design discussions to enhance the user experience to achieve the desired outcomes.
  • Analyze email user behavior data, identify opportunities to improve, document and review the changes with the creative team.
  • Collect and analyze data to measure the impact of the project changes to determine their ROI.
  • Under the guidance of our marketing and sales experts, create and optimize online campaigns on channels such as Facebook, Pinterest, Google and Amazon.
  • Assist in maintenance and optimization of online listings on various ecommerce channels.
  • Sharpen your business requirements documentation skills by authoring analysis documents and presenting them to key stakeholders from the content and operations teams.
  • Follow and author business processes to facilitate better workflow within business functions.
  • Collaborate with members from the creative team to provide business requirements for ads design, blog design for the desired user experience.
Desired Qualifications
  • Experience with Shopify
  • Google Analytics
  • Google Ad network
  • Facebook Ads
  • R and Tableau
  • Ability to take educated risks

About the company

Nested Bean makes infant sleepwear with a small weighted Cuddle Pad on the chest to imitate a caregiver’s touch and help babies self-soothe. The Zen Sleepwear line includes swaddles, sleep sacks, and pajamas in fabrics for different climates, with weight built into the garment for newborns to 24-month-olds. It primarily sells through its own e-commerce site, a shift from retail that began in 2015 to educate customers about the product. The goal is to provide a practical way to improve infants’ sleep while growing a scalable direct-to-consumer brand, supported by investor funding and a track record of growing sales.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Hudson, Massachusetts

Founded

2011

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Simplify's Take

What believers are saying

  • Nested Bean’s site listed Zen One, Zen Sack, and Zen Swaddle in June 2025.
  • The Delaware lawsuit says CPSC never issued a recall, ban, or stop-sale order.
  • Nested Bean keeps fighting for shelf access, which could reopen retail distribution after court wins.

What critics are saying

  • Amazon, Target, Walmart, and Babylist pulled weighted products in April 2024.
  • A June 2024 class action accuses Nested Bean of hiding suffocation risks.
  • CPSC pressure can erase the category entirely, forcing bankruptcy-level revenue collapse within months.

What makes Nested Bean unique

  • Zen Sleepwear’s Cuddle Pad mimics hand pressure, unlike standard sleep sacks.
  • Nested Bean still sells directly in 2025, controlling education, pricing, and margins.
  • Manasi Gangan built the brand from personal sleep struggles, sharpening founder-market fit.

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Benefits

Hybrid Work Options

Phone/Internet Stipend

Wellness Program

Conferenc e Attendance Budget