Made Tech

Delivers and manages digital public services

Experience Design Principal

Product DesignUpdated on Nov 13

Full-timeUnited Kingdom£80k - £90k /yr

About the Job

Requirements

A strong, practical grasp of user-centred design approaches within public sector environments, such as GDS/CDDO standards, and a proven track record applying them to real-world delivery challenges.
A solid working understanding of capabilities and techniques across User Research, Content Design, and Interaction Design, with the ability to leverage research to drive design decisions.
Ability to advise on broader Service Design challenges beyond single touchpoints and collaborate effectively with cross-functional peers in Advisory and Change.
Extensive experience leading the design of complex digital products, establishing UX strategies, and mapping end-to-end user journeys while balancing user needs, accessibility, technical constraints, and business goals.
Experience building trusted relationships with senior client stakeholders and articulating a clear design vision.
Experience mentoring and managing designers, leading multidisciplinary teams, and driving high-quality implementation within fast-paced Agile environments.
Experience contributing to proposal submissions, shaping client solutions, and driving commercial growth of a consulting practice or account footprint.
Evidence of strong design ability, ideally with a mix of public and private sector examples across app and web.

Responsibilities

Lead the Experience Design aspects of one or more client engagements and translate product visions into experience design strategies.
Oversee hands-on delivery of usability improvements and end-to-end journeys across web and app channels.
Partner with user researchers, interaction designers, content designers, engineers, data analysts, and client product owners to make ongoing recommended improvements that drive better user and business outcomes.
Blend just-in-time delivery of design artefacts with continuous discovery and long-term ideation.
Support the Head of Experience Design in running communities of practice, including regular meetings, away days, knowledge sharing, and Slack channel engagements.
Engage with clients to understand their challenges, provide solution advice, and build trusted-advisor relationships.
Oversee multiple concurrent client deliveries to ensure quality and drive sharing of best practice.
Coach and develop team members on engagements and provide detailed performance feedback.
Undertake people-management responsibilities, including performance reviews and professional development of engagement and practice colleagues.
Act as an experience design authority, provide oversight, and ensure alignment with internal and industry best practices.
Participate in business development activities, including bids and pre-sales, identify new opportunities, and help scale the practice to meet business needs.

Our Experience Design Principals lead and deliver complex client engagements across our public sector portfolio. Sitting within the Experience Design Practice in our Strategy & Design Service Line, they work alongside leadership peers in Advisory & Change and Product & Innovation to deliver holistic outcomes.

We're looking for "T-shaped" experience design leaders whose careers have been built around designing digital products and user experiences, with expertise rooted in hands-on practice. You will bring a deep mastery of your core design craft alongside a broad, practical understanding of the wider User Centred Design (UCD) landscape. You will have a strong working understanding of our capabilities and the techniques used across our practice - including visual design, user research, content design, service design principles and UX.

We believe that great delivery stems from:

A deep understanding of user needs and behaviours, keeping accessibility and citizen outcomes at the heart of everything we build.
The ability to align user needs with client goals, technical constraints or opportunities, and commercial requirements.
The ability to articulate this alignment as a clear, powerful, and inspiring service vision.
Strong consulting and practice craft skills to realise that vision collaboratively.
Agile leadership, enabling cross-functional teams to implement effectively in a changing environment.

As an Experience Design Principal, your time will be split across client strategy, hands-on quality assurance, people development, and practice growth:

Lead the Experience Design aspects of one or more of our client engagements. You will translate product visions into experience design strategies that deliver category-leading user experiences, overseeing the hands-on delivery of usability improvements and end-to-end journeys across all channels (web and app).

Partner closely with user researchers, interaction designers, content designers, engineers, data analysts, and client product owners to make ongoing, recommended improvements that drive better user and business outcomes. You will comfortably blend just-in-time delivery of design artefacts with continuous discovery and long-term ideation.

Supporting the Head of Experience Design in running our Experience Design communities of practice, in their regular meetings, away days, knowledge sharing and slack channel engagements.

Engage deeply with clients to understand their challenges, provide solution advice, and build lasting, trusted-advisor relationships. You will oversee multiple and concurrent client deliveries to ensure quality and drive the sharing of best practice.

Coach and develop team members on your engagements, providing detailed performance feedback. You will undertake people management responsibilities, including performance reviews and the professional development of your engagement and practice colleagues.

Act as an experience design authority to provide oversight and ensure alignment with internal and industry best practices. As a member of the practice leadership team, you will participate in business development activities (including bids and pre-sales), identify new opportunities, and help scale the practice to meet business needs.

Throughout our interview process, we’ll be assessing you against the following core areas:

A strong, practical grasp of user-centred design approaches within public sector environments (such as GDS/CDDO standards) and a proven track record of applying them to real-world delivery challenges.
A solid working understanding of the capabilities and techniques across User Research, Content Design, and Interaction Design, with the ability to confidently leverage research to drive design decisions.
The ability to look beyond single touchpoints to advise on broader Service Design challenges, collaborating effectively with cross-functional peers in Advisory and Change.
Extensive experience leading the design of complex digital products, establishing UX strategies, and mapping end-to-end user journeys while balancing user needs, accessibility, technical constraints, and business goals.
Exceptional consulting skills, with a track record of building trusted relationships with senior client stakeholders and articulating a clear, powerful design vision.
Experience mentoring and managing designers, leading multidisciplinary teams, and comfortably driving high-quality implementation within fast-paced Agile environments.
Experience contributing to proposal submissions, shaping client solutions, and driving the commercial growth of a consulting practice or account footprint.
Evidence of a strong design ability ideally with a mix of public sector and private sector examples, across app and web.

About the Company

Made Tech

Delivers and manages digital public services

Made Tech helps organizations transform, deliver, and manage digital products and services that serve the public and community needs. Their work spans building and modernizing digital services for government and public sector clients, such as creating the Homes for Ukraine service in two weeks, enabling online housing repairs, digital access to NHS services for children needing mental health support, and real-time asset monitoring for energy networks to cut wasted energy. They emphasize practical delivery, rapid capability, and openness (for example, an open-access employee handbook). Their goal is to use technology to improve society for everyone, expanding into areas like energy while focusing on clearer outcomes and better public service experiences compared with typical tech providers.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: London, United Kingdom
Founded: 2010

Recently Posted Jobs

Explore more opportunities at Made Tech

See more jobs