Inactive
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Nestle

Global branded foods and beverages producer

Digital Commerce Manager

Growth MarketingPosted on Oct 20
Full-timeDüsseldorf, Germany

About the Job

Requirements

  • A completed degree in Business Administration, Business Informatics, Digital Commerce, or a comparable qualification.
  • Several years of experience in Digital Commerce or D2C eCommerce, ideally in a premium, consumer, or omnichannel environment.
  • Proven leadership experience and interest in developing teams and talent.
  • Strong commercial understanding and experience managing digital business models using key performance indicators.
  • Sound knowledge of digital marketing, eCommerce operations, web analytics, and conversion optimization.
  • Strong understanding of customer journeys, personalization, and digital customer experience.
  • Experience collaborating across functions and managing stakeholders in a matrix organization.
  • Very good communication skills and fluent German and English.

Responsibilities

  • Own the strategy, development, and commercial performance of the company's digital direct-to-consumer channels in Germany, especially the website and app.
  • Drive digital growth, customer acquisition, conversion, and customer activation across owned digital touchpoints.
  • Manage the business using relevant key performance indicators, forecasts, and budgets, and derive concrete growth and optimization measures.
  • Develop the digital customer experience through personalization, effective product and offer presentation, and continuous test-and-learn efforts.
  • Manage the successful digital implementation of campaigns, launches, new features, and services.
  • Work with Marketing, Customer Relationship Management, Retail, Trade, and other functions to advance a seamless omnichannel experience.

Desired Qualifications

  • Experience in Digital Commerce or D2C eCommerce in a premium, consumer, or omnichannel environment.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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