Senior Manager, Site Merchandising & Experience

Overview:

The Senior Manager, Site Merchandising & Experience will lead site merchandising strategy and execution across Veronica Beard’s e-commerce sites, connecting compelling product storytelling with commercial performance. This person will use customer insights, selling trends, and inventory availability to improve product discovery, conversion, and category productivity.

The ideal candidate will be analytical and creative, with a passion for our product and a strong understanding of how merchandising and visual presentation influence customer behavior. In this cross-functional role, this person will partner with Digital Marketing, Creative, Merchandising, Planning, Analytics, and Digital Product to translate business priorities into engaging, effective site experiences.

This role is based in our New York Corporate Office, reports to the SVP of E-Commerce, and manages an Associate Site Merchandiser and Assistant Site Merchandiser.

Responsibilities:

Site Merchandising Strategy & Execution:

• Oversee end-to-end product readiness and launch execution, including imagery, copy, product data, inventory checks, uploads, and site QA.
• Own the merchandising strategy for all products, navigation, search and filters, marketing landing pages and linking strategy. Develop and continually refine category strategies based on customer behavior, selling trends, inventory depth, and seasonal priorities. Identify underperforming areas and lead action plans to improve discovery, conversion, and sell-through.
• Oversee seasonal campaigns and category launches, translating business priorities into cohesive storytelling and premium product presentation. Lead merchandising execution for gift guides, new categories, content pages, and other strategic initiatives.
• Establish QA standards and oversee ongoing site reviews, proactively identifying and resolving merchandising and content issues.
• Ensure accurate execution of promotions through proper setup, testing, and deployment.
• Partner with international stakeholders to localize assortments, product placement, seasonal storytelling, and landing pages based on regional demand and inventory availability.
• Partner with Digital Product and Brand Marketing on SEO and GEO enhancements, contributing through site taxonomy, collection content, product information, and internal linking.
• Coach and develop the site merchandising team, establishing clear responsibilities, performance expectations, and development goals.
• Own the merchandising calendar and team workflow, balancing launches, daily trading priorities, testing, and longer-term initiatives.

Analytics & Testing:

• Own site merchandising performance, using conversion, add-to-cart rate, revenue per session, and category performance to identify opportunities, prioritize actions, and measure results.
• Lead seasonal and campaign hindsight analyses, identifying what drove results and applying learnings to future launches.
• Build and prioritize a merchandising testing roadmap in concert with Digital Product and Analytics.
• Evaluate the impact of merchandising actions and communicate findings and recommendations clearly to senior stakeholders.

Cross-Functional Collaboration & Experience Development:

• Partner with Creative on e-commerce product shoots, ensuring sample readiness, appropriate product presentation, and timely delivery of launch assets.
• Partner with Email and Digital Marketing on product selections, landing pages, and campaign destinations, using performance insights to improve alignment between marketing and the site experience.
• Own merchandising requirements, business priorities, and adoption for site enhancements, partnering with Digital Product on technical delivery and alignment with the broader product roadmap. Help evaluate merch/ search tools with Digital Product and relevant vendors.
• Build strong relationships across Merchandising, Planning, Creative, Analytics, and international teams to align priorities and support consistent execution.

Qualifications:

• Bachelor’s degree.
• 7+ years of directly relevant e-commerce merchandising experience, preferably within fashion or luxury, with demonstrated ownership of site performance and results.
• Experience managing and developing direct reports.
• Strong analytical skills, with the ability to translate selling and customer behavior data into clear decisions and measurable improvements.
• Experience with Shopify, web analytics, site search, merchandising tools, and experimentation platforms; strong proficiency in Excel and PowerPoint.
• Strong product judgment and fashion sensibility, with an understanding of brand positioning and customer needs.
• Excellent organizational and problem-solving skills, with the ability to prioritize competing business needs.
• Strong communication and collaboration skills, including the ability to present a clear point of view and influence cross-functional partners.

The base salary range for this role is between $110,000 and $125,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts