P

Perry Weather

Full-service weather technology and decision tools

Director of Content Marketing

Full-Time
No salary listed
Senior, Expert
Dallas, TX, USA
In PersonThe whole team works in the office Monday through Friday.
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • At least 8 years of content marketing or editorial experience, with demonstrated success in business-to-business software as a service.
  • Experience leading a content function or substantial content program, including strategy, execution, distribution, and measurement.
  • A track record of driving qualified pipeline through content marketing and organic growth.
  • Experience leading people, agencies, freelancers, or cross-functional contributors and developing processes that help them do strong work.
  • Exceptional writing, editing, and storytelling skills, with the ability to turn complex technical concepts into clear, compelling narratives.
  • Strong editorial judgment and experience developing original research, customer stories, and other substantive content.
  • Deep understanding of search engine optimization, answer engine optimization, and content performance measurement.
  • Ability to set priorities, make resource tradeoffs, and communicate the business case for content investments.
  • Comfort moving between strategic leadership and hands-on execution in a rapidly growing company.
Responsibilities
  • Own the content strategy across core verticals, aligning priorities with company growth goals, customer needs, and market opportunities.
  • Define themes, editorial perspective, and signature content programs that establish authority in weather safety.
  • Build and manage the content roadmap, balancing long-term audience growth with near-term pipeline priorities.
  • Set editorial standards for quality, accuracy, consistency, and relevance across channels.
  • Lead internal contributors and external partners, identify resource needs, and build the team and operating processes required to scale.
  • Own content investment recommendations and resource allocation, making decisions about where to focus time and budget.
  • Lead the development of original research, customer case studies, articles, executive thought leadership, video, and sales enablement materials.
  • Personally shape and create flagship content, from developing the central argument to writing and editing the final piece.
  • Partner with the Director of Science to translate technical research into clear, credible narratives with practical customer value.
  • Work with Product Marketing to connect editorial strategy to product positioning, buyer needs, and competitive differentiation.
  • Partner with Design and Video to create content across formats.
  • Build a customer storytelling program that captures measurable return on investment, operational outcomes, and field evidence.
  • Own the strategy for organic search and answer engine visibility, connecting discoverability to qualified traffic and pipeline.
  • Use customer insight, keyword data, and search data to guide content decisions.
  • Develop a distribution strategy that reaches buyers across relevant learning, evaluation, and industry-peer channels.
  • Partner across marketing, sales, and partnerships to extend content through industry channels, campaigns, and customer conversations.
  • Build repeatable approaches to repurposing and distributing content.
  • Test formats, topics, and channels, and use results to guide investment.
  • Define the content function's goals, measurement approach, and reporting cadence.
  • Track content-sourced and content-influenced pipeline alongside qualified audience growth, engagement, and conversion.
  • Partner with marketing and sales stakeholders to understand how content supports buyer progression and sales conversations.
  • Communicate results, insights, and investment priorities to leadership.
  • Use performance data and customer feedback to continually improve the strategy.
Desired Qualifications
  • Familiarity with HubSpot and WordPress.

About the company

P

Perry Weather

View
Website

Perry Weather is a weather technology firm that helps customers stay safe by delivering practical weather tools and services. It focuses on turning weather data into clear, actionable insights for users, with an emphasis on reliability and user-friendly experiences.

Company Size

11-50

Company Stage

Series C

Total Funding

$131.3M

Headquarters

Dallas, Texas

Founded

2012

Get referred to Perry Weather

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Silversmith led Perry Weather's $110 million Series C on September 9, 2026.
  • The company will add more than 50 Dallas roles through 2027.
  • Eyrus integration and OSHA heat-rule momentum expand construction and workplace adoption.

What critics are saying

  • Perry Weather's fortunes depend on heat and lightning regulation tightening through 2027.
  • Hardware deployments, calibration, and uptime failures can trigger customer churn and liability.
  • A fatal weather incident tied to Perry Weather could destroy trust overnight.

What makes Perry Weather unique

  • Perry Weather owns on-site sensors, sirens, and audit logs, not just forecasts.
  • Its 3,200-plus customers include 24 of ENR's top 25 general contractors.
  • It standardizes weather-policy enforcement for schools, stadiums, jobsites, and golf facilities.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • 401(k) Company Match

Company News

Perry Weather
Sep 26th, 2026
Perry Weather Lands $110M Growth Investment, Plans Major Dallas Hiring Expansion for Weather Ops & Safety Platform

Perry Weather achieves $110 million in Series C funding, expanding its team and enhancing products for severe weather safety.

Dallas Next
Sep 9th, 2026
Dallas' Perry Weather raises $110M to automate severe weather safety decisions.

Dallas' Perry Weather raises $110M to automate severe weather safety decisions. As rules about heat and lightning grow nationwide, the Uptown Dallas company is betting AI and automation can take the guesswork out of calls regarding severe weather. Dallas-based Perry Weather sells technology that alerts school districts, municipalities, construction firms, manufacturers, major-league sports teams and other customers to severe weather and extreme heat. [Photo: Perry Weather] As practically everybody in North Texas knows, Friday nights in the late summer and fall mean high school football teams squaring off to claim victories and bragging rights. They also mean heat, occasional lightning and the need for quick decisions about weather safety. Dallas-based tech company Perry Weather wants to keep those and other student-athletes, along with coaches, fans and others safe during extreme weather. The company, founded in 2013, closed on $110 million in funding to help achieve that goal. Perry Weather's technology aims to shield people and operations from harm during severe weather and extreme heat. Boston-based investment firm Silversmith Capital Partners led the Series C round, with participation from Minneapolis-based investment firm Arthur Ventures, which led Perry Weather's Series A and Series B rounds. The Series A round raised $6.25 million, and the Series B round raised $15 million. The new Series C round brings Perry Weather's total haul to $131.35 million. Where the money goes Perry Weather said the funding will accelerate development of its AI and data capabilities and fuel further growth. The growth plan includes adding more than 50 jobs through 2027 across engineering, product development and other categories at its Uptown Dallas headquarters. The company currently employs a little over 100 people, a Perry Weather spokesperson said. "Weather decisions get made every day at schools, jobsites, and stadiums all across the country, and Perry Weather has become the way organizations make them," said Pat Meenan, general partner at Arthur Ventures. Perry Weather said its more than 3,000 customers include school districts, municipalities, construction firms, manufacturers and major-league sports teams. "Weather is getting more regulated and more disruptive every year, and the stakes are human lives," Colin Perry, founder and CEO of Perry Weather, said in a statement. Perry earned a bachelor's degree in meteorology from Texas A&M University. Solving a weather worry The company said nearly all of its customers have enacted policies regarding inclement weather. "What most lack is a consistent way to enforce those policies," Perry Weather said. "Today that job falls to a coach, superintendent or safety manager watching a consumer weather app fed by stations miles away, then deciding in the moment whether to clear the field or shut down the site." Perry Weather said its technology frees human decision-makers to focus on other pressing matters during extreme weather. On-site weather stations monitor conditions where people work, practice and play, the company said. Automated sirens and phone notifications enforce the organization's policy, telling people to change or halt activity. An all-clear announcement follows when conditions allow activity to resume. Inside the platform Perry Weather said it pairs the stations with cloud-connected software to deliver hyperlocal real-time monitoring for lightning, heat, wind, air quality and other hazardous conditions. The Perry Weather system logs every alert, response and return to activity, "creating a defensible compliance record as weather regulations tighten," the company said. "What once depended on someone watching and deciding is now automatic, consistent and documented." Investor confidence Sri Rao, managing partner at Silversmith, will join Perry Weather's board of directors in conjunction with the firm's investment. He called Perry Weather a "category-defining company." "Colin and his team have built the modern standard for weather safety, and AI is further accelerating what Perry Weather does so well: turning differentiated, real-time weather data into better decisions and translating those decisions into action across mission-critical operations and workflows," Rao said. Regulatory tailwinds More than 20 state high school athletic associations now mandate wet bulb globe temperature monitoring. This type of monitoring measures heat stress in direct sunlight, the National Weather Service said. It accounts for temperature, humidity, wind speed, sun angle and cloud cover. The associations also require teams and other organizations to adjust activities when readings cross certain thresholds, Perry Weather said. This includes Texas' University Interscholastic League, whose mandate took effect in August. Workplaces also are adopting stricter weather policies. Seven states now enforce workplace heat standards, Perry Weather said. Meanwhile, the U.S. Occupational Safety and Health Administration has proposed the first federal standard for preventing heat injury and illness. Perry Weather said its "approach is designed to standardize the response to weather, not replace the judgment of safety leaders." "The platform automates the monitoring and notification work that produces inconsistent enforcement and unnecessary shutdowns, freeing safety teams to run their programs instead of watching radar," the company said. Share via:

Morningstar
Sep 9th, 2026
Perry Weather secures $110M to expand AI-powered weather safety platform and add 50+ Dallas roles

Perry Weather, a weather safety and operations platform, has secured $110 million in growth funding led by Silversmith Capital Partners, with participation from Arthur Ventures. The Dallas-based company plans to add over 50 roles through 2027 across engineering, product, and support functions. The platform serves more than 3,000 organisations, including school districts, construction firms, and professional sports leagues. It uses on-site weather stations to monitor conditions and automatically enforce safety policies through alerts and sirens, creating compliance records as weather regulations tighten. The investment will fund AI-powered capabilities to improve hyperlocal forecasts and operational software. Perry Weather works with 24 of the top 25 general contractors on ENR's Top 400 list and has doubled revenue annually for six years.

Silversmith
Sep 9th, 2026
Perry Weather lands $110M growth investment, plans major Dallas hiring expansion for weather ops & safety platform.

Perry Weather lands $110M growth investment, plans major Dallas hiring expansion for weather ops & safety platform. Perry Weather, a leading weather safety and operations platform, today announced a $110 million growth investment led by Silversmith Capital Partners, a Boston-based growth equity firm, with participation from Arthur Ventures, which led the company's Series A and Series B rounds. The investment will accelerate the development of AI-powered capabilities across Perry Weather's product suite and support the company's continued rapid growth, including plans to add more than 50 new roles through 2027 across software and hardware engineering, product, support, and services at its Dallas headquarters. More than 3,000 organizations, from school districts and cities to leading construction firms, manufacturers, and major professional sports leagues, trust Perry Weather to protect their people and operations from severe weather and extreme heat. "This partnership lets us invest aggressively in the next generation of our platform and the people who build it, and we're grateful to Silversmith and Arthur Ventures for believing in the mission as deeply as we do," said Colin Perry, Founder and CEO of Perry Weather. "Weather is getting more regulated and more disruptive every year, and the stakes are human lives." On-site data, automatic action Nearly every organization Perry Weather serves already has weather policies. What most lack is a consistent way to enforce those policies. Today that job falls to a coach, superintendent, or safety manager watching a consumer weather app fed by stations miles away, then deciding in the moment whether to clear the field or shut down the site. Decisions made late put people at risk, and decisions made early halt work that could have safely continued. Perry Weather closes that gap. On-site stations measure conditions where people actually work, practice, and play. Automated sirens and phone notifications enforce the organization's policy, telling people to modify or stop activity, and the all-clear follows when it's safe to resume. Every alert, response, and resumption is logged automatically, creating a defensible compliance record as weather regulations tighten. What once depended on someone watching and deciding is now automatic, consistent, and documented. "Perry Weather is exactly the kind of business we look to partner with: a founder-led, category-defining company with an exceptional product, passionate customers, and a significant market opportunity ahead of it," said Sri Rao, Managing Partner at Silversmith Capital Partners, who will join Perry Weather's board of directors. "Colin and his team have built the modern standard for weather safety, and AI is further accelerating what Perry Weather does so well: turning differentiated, real-time weather data into better decisions and translating those decisions into action across mission-critical operations and workflows." From judgment call to requirement Weather safety is moving from best practice to codified requirement. More than 20 state high school athletic associations now mandate wet bulb globe temperature monitoring and require activity adjustments when readings cross defined thresholds, including Texas, where the University Interscholastic League's mandate took effect in August. The same shift is underway at the workplace. Seven states now enforce workplace heat standards, more are in rulemaking, and OSHA has proposed the first federal heat injury and illness prevention standard. Perry Weather works with 24 out of the top 25 general contractors on ENR's Top 400 list and is expanding across manufacturing and energy, where weather drives operational disruption alongside safety risk. Perry Weather's approach is designed to standardize the response to weather, not replace the judgment of safety leaders. The platform automates the monitoring and notification work that produces inconsistent enforcement and unnecessary shutdowns, freeing safety teams to run their programs instead of watching radar. Part of the investment will fund Perry Weather's AI roadmap. Thousands of on-site weather stations feed one connected dataset, ground truth from the exact locations customers need to protect. Perry Weather will leverage AI and their proprietary dataset to enrich regional and national forecast models that sharpen hyperlocal forecasts and always-on operational software so teams see weather coming sooner. AI sits at the heart of anticipating needs proactively whether curating insights on weather disruption or ensuring world-class fleet connectivity so critical hardware systems stay connected day and night. "Weather decisions get made every day at schools, job sites, and stadiums all across the country, and Perry Weather has become the way organizations make them. We've had a front-row seat since the Series A. We are thrilled to invest again alongside Silversmith," said Pat Meenan, General Partner at Arthur Ventures. Building in Dallas Perry Weather has nearly doubled in revenue every year for six years and will hire faster with the new investment, growing all teams to better serve customers across all markets. The company was recently named one of the Dallas Business Journal's 2026 Best Places to Work and holds a 4.8 rating on Glassdoor. The offices are located in The Centrum in Uptown Dallas, and open roles are listed at perryweather.com/jobs. About Perry Weather Perry Weather is the weather safety and operations platform for organizations that work, practice, and play outdoors. Purpose-built on-site weather stations pair with cloud-connected software to deliver real-time hyperlocal monitoring, automated alerts, and siren activation for lightning, heat, wind, air quality, and other hazardous conditions. More than 3,000 organizations across athletics, education, construction, manufacturing, local government, and golf trust Perry Weather to protect people, meet safety requirements, and keep operations running. Perry Weather is headquartered in Dallas, Texas. Learn more at perryweather.com. About Silversmith Capital Partners Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with over $5 billion in capital under management. Silversmith seeks to partner with founders and entrepreneurs building enduring technology and healthcare businesses. The firm brings deep domain expertise, strategic perspective, and a long-term partnership approach to help management teams accelerate growth. The firm has served as the first institutional partner to some of the most dynamic and successful companies in its core verticals, including Appfire, Apryse, DistroKid, Iodine Software, and LifeStance Health. For more information, visit www.silversmith.com. About Arthur Ventures Arthur Ventures is an early growth capital firm that leads investments in B2B software companies located outside Silicon Valley. Since 2013, the firm has partnered with more than 80 companies across all regions of the United States and Canada. Arthur Ventures manages approximately $2 billion and is actively investing out of the $800 million committed to its 2025 fund vintages. For more information, visit arthurventures.com.

PR Newswire
Jan 23rd, 2026
Perry Weather and Eyrus partner to automate construction site weather safety monitoring

Perry Weather and Eyrus have announced a partnership to automate weather safety monitoring on construction sites. The collaboration aims to replace manual alert systems with integrated, on-site monitoring that provides targeted warnings to workers. The partnership combines Perry Weather's meteorological expertise with Eyrus's jobsite safety technology to deliver real-time weather alerts directly to construction workers. The automated system is designed to reduce safety risks and liability for construction companies by ensuring workers receive timely warnings about hazardous weather conditions. The integration allows construction site managers to monitor weather conditions continuously and automatically alert workers when dangerous weather approaches, eliminating the need for manual monitoring and communication.