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The Access Group

Cloud-based business management software provider

Digital Marketing Paid Media Specialist

Performance & Paid MarketingUpdated on Nov 11
Full-timeRemote in RomaniaNo salary listedRemote

About the Job

Requirements

  • Experience managing campaigns across multiple paid media platforms and using data to improve performance.
  • Ability to collaborate with product and marketing teams on demand generation goals.
  • Understanding of paid media's role in the wider customer journey.

Responsibilities

  • Plan, launch, and optimise paid media campaigns across Google Ads, Meta, LinkedIn, Demandbase, Reddit, and Microsoft Advertising, supporting Food and Beverage and Accommodation product portfolios.
  • Manage budgets, bidding strategies, and campaign performance to improve cost per lead and cost per acquisition while contributing to marketing qualified lead, sales qualified lead, and pipeline targets.
  • Test and refine audiences, ad creative, messaging, and landing pages, using campaign data and insights to identify improvement opportunities.
  • Work with Digital Product Owners and the wider marketing team to ensure campaigns are tracked correctly, reported clearly, and aligned with product launches, seasonal activity, and account-based marketing initiatives.

Desired Qualifications

  • Experience with Reddit Ads or other emerging paid media platforms.
  • Experience using Demandbase or another account-based marketing platform.
  • Familiarity with the hospitality, restaurant, or accommodation technology sector.
  • Experience working with marketing and customer relationship management platforms such as Marketo, HubSpot, Salesforce, or Dreamdata.

About the Company

The Access Group

Cloud-based business management software provider

The Access Group provides cloud-based business management software for small and mid-sized organizations through Access Workspace, a suite of integrated SaaS apps for finance, HR, payroll, recruitment, and industry-specific needs. It delivers a subscription-based software stack accessed online, covering end-to-end business functions and industry workflows, with services including managed IT and payment processing via Access PaySuite. The company sets itself apart by growing through acquisitions, rapidly expanding its product portfolio and geographic reach to create a broad, integrated platform rather than relying on a single product line. Its goal is to help over 100,000 customers streamline operations, boost productivity, and scale efficiently through an all-in-one, cloud-based management suite.

Company size
5,001-10,000
Company stage
Debt Financing
Total funding
$5.5B
Headquarters
Loughborough, United Kingdom
Founded
1991

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