Undertone sits at the intersection of creative, data, and distribution, delivering award-winning creative experiences for the world’s leading brands. Through our synchronized digital branding solution, we deliver cohesive stories that reach consumers across the most important touchpoints, screens, and platforms. We eliminate fragmentation and ensure brand messaging is synchronized and perfectly aligned with campaign KPIs—always with beautiful creative and in brand-safe environments.

Overview

The strategist role is designed to oversee end to end campaign management. This role will be the quarterback of the account, providing strategic recommendations upfront and owning vendor relationships and cross-functional collaboration throughout the campaign lifecycle. The strategist will have a key focus on reporting and storytelling, helping to bring campaign results to life throughout the flight as well as in the wrap up report and presentation to the client.

Responsibilities

Be the voice of the customer in cross-functional meetings – helping to guide the team towards solutions that best meet the client’s needs.
Be a strategic lead for key Retail and CPG account partnerships
Provide holistic, full-funnel recommendations for Retail and CPG campaigns across all activation channels and creative formats
Manage and lead kick-off calls with client/agency and internal teams
Liaison between sales and operations teams (Analytics, Creative, Partnerships, Product, Solutions Engineering)
Preparation and presentation of detailed client performance reporting that brings the campaign to life
Work with campaign counterparts to troubleshoot campaigns when needed
Project management of major campaign initiatives
Prepare and provide strategic sales materials for RFPs showcasing how we’ll meet and exceed their goals, all in a measurable way
Meet, build, and create deep relationships with client and agency partners
Work closely with campaign counterparts to ensure sure client goals are achieved/exceeded

Requirements

5 – 7 years in client services roles with specialty in Retail and/or CPG verticals
Digital media experience is required
Deep understanding of competitive landscape: Digital media, DCO, Retail, CPG and Retail Media Networks
Familiarity with leading category measurement solutions
Detail oriented and data-driven, with strong analytical skills
Analytical with the ability to build recommendations and action plans based on data
Experience in working closely with sales teams, customers, and multiple internal stakeholders
Team player with excellent communication skills and ability to influence cross-functional teams without formal authority
Media planning experience is preferred
3rd party tagging experience preferred
Experience working in Salesforce preferred
Proficient in Excel & PPT

Soft Skills

Time management
Organization
Proactive
Tech & Product savvy
Service-oriented
Detail-oriented
Strategic thinker
Analytical
Problem solver

Undertone is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.

Account Strategist

Undertone

6 month growth

1 year growth

2 year growth

Simplify's Take

What believers are saying

What critics are saying

What makes Undertone unique