Full-Time

Field Marketing Manager

Confirmed live in the last 24 hours

Amplitude

Amplitude

501-1,000 employees

Product analytics platform for user behavior

Compensation Overview

$116k - $174k/yr

Senior

Atlanta, GA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Connection
Connection
Connection
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Requirements
  • 5+ years of field marketing experience managing and executing a regional marketing strategy including in-person and online events.
  • Deep understanding of demand generation and ABM strategies and how events contribute to broader marketing and sales goals.
  • Proven track record of having worked in a high-growth B2B SaaS environment with a “builder” mindset.
  • A passion for metrics and data with a strong ability to provide insights, and analyze programs and campaign performance to influence decisions.
  • Self-starter with a desire to thrive in a fast-paced growth environment.
  • Exceptional project management skills, with a track record of meeting deadlines and managing multiple projects simultaneously.
  • Experience working with global teams and external partners, with a proven ability to build collaborative relationships both internally and externally.
  • Strong communication and interpersonal skills, with the ability to work effectively across multiple stakeholders.
Responsibilities
  • Own the creation and execution of a comprehensive regional Marketing strategy for the East Region in NAMER.
  • Partner with Account-Based Marketing (ABM) to align strategies and ensure the success of account-specific initiatives.
  • Organize third-party, and first-party events, including online events and in-person events that drive MQLs and sales pipeline, as well as bespoke events for high-priority accounts.
  • Build engaging onsite activation, automated email campaigns, and landing pages to achieve registration and attendance goals.
  • Leverage data and insights to understand regional nuances, identify gaps/opportunities, define target audiences, explore new markets, and report on impact.
  • Build strategic relationships with Sales Teams. Working closely with sales leaders to identify gaps and opportunities, define target audiences, develop content ideas, explore new markets, and create cohesive plans that align with regional goals.
  • Collaborate tightly cross-functionally with teams like; SDRs, Partner Sales Managers, Campaigns, Partner Marketing, Comms/PRs, and others to establish Amplitude as the leading #1 Digital Analytics Platform across the East Region in NAMER.
  • Share best practices and insights from the region with other markets across the US, Canada & LATAM.
Desired Qualifications
  • Experience working with Marketo and Salesforce preferred.

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, assess the impact of new features, and visualize user journeys. This information helps businesses identify areas where users may face challenges and improve customer retention. Amplitude stands out from competitors by offering a subscription-based service that integrates seamlessly with other major platforms like AWS and Segment, making it easier for clients to use their analytics tools alongside existing systems. The goal of Amplitude is to empower businesses to make data-driven decisions that enhance their products and drive growth.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for real-time analytics boosts Amplitude's market potential.
  • AI-driven product analytics enhances user experience and predicts customer behavior effectively.
  • Partnerships with cloud providers expand Amplitude's platform capabilities and reach.

What critics are saying

  • Departure of key personnel may disrupt strategic initiatives and internal processes.
  • Class action lawsuit could lead to financial liabilities and reputational damage.
  • Regional data privacy regulations may challenge Amplitude's Session Replay integration expansion.

What makes Amplitude unique

  • Amplitude offers a comprehensive product intelligence platform for data-driven decision-making.
  • The platform integrates with major services like AWS, Braze, and Snowflake for seamless use.
  • Amplitude's focus on privacy and data security sets it apart in the analytics market.

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Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-2%
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