Director – Marketing - Meals & Zero

Job Description Summary:

At The Coca‑Cola Company, we are redefining what it means to build loved brands for the future. In the ASEAN & South Pacific (ASP) Operating Unit, our marketing organization is undertaking a transformative step‑change to deliver balanced, sustainable growth powered by consumer intimacy, stronger system integration, accelerated innovation, and data‑enabled precision marketing. Each market combines local relevance with global scale, connecting deep insights and technology to bring our purpose—to refresh the world and make a difference—to life.

Based in Bangkok and reporting to the Senior Marketing Director, Coca-Cola Trademark – Thailand, the Director, Marketing - Coca‑Cola Trademark Meals & Zero works closely with OU Category and Brand Leads,  and plays a pivotal role in driving local strategy, execution, and in-market growth of Coca Cola Meals & Zero in Thailand, operating as an individual contributor translating global and category priorities into impactful, locally relevant programs. You will own brand growth, equity, and market share, inspiring the team and influencing across stakeholders through vision and results. You will connect consumer insight to market opportunities, integrating campaigns, innovation, and commercial execution with precision and speed.

What You’ll Do for Us

• Lead end‑to‑end brand strategy, business planning, and execution for Coca‑Cola Meals & Zero in Thailand, ensuring growth, equity, and profitability goals are achieved.
• Translate global and operating‑unit strategies, brand playbooks, and innovation platforms into localized plans and campaigns that reflect Thai consumer lifestyles and mealtime relevance.
• Develop multi‑year brand growth plans integrating IMX campaigns, innovation, shopper and channel strategies, digital marketing, and revenue growth initiatives.
• Partner with commercial, franchise, and bottler teams to achieve seamless alignment and best‑in‑class execution across retail, e‑commerce, and on‑premise channels.
• Oversee resource allocation, marketing investment effectiveness, and financial tracking, driving data‑informed decision‑making and ROI optimization.
• Collaborate with the Regional Innovation Hub to identify and launch new product variants, flavors, and pack formats aligned with consumer trends and sustainability goals.
• Champion local consumer and shopper insights, translating behaviors and market data into actionable segmentation and communication strategies.
• Track, evaluate, and report brand performance against KPIs; identify growth risks and lead agile course‑correction plans.
• Build strong partnerships across bottlers, agencies, and customers to amplify brand visibility and execution excellence.
• Coach and develop marketing talent by fostering collaboration, creativity, and a growth‑oriented learning culture.
• Serve as the local voice of the brand—representing Coca‑Cola internally and externally, and inspiring pride, clarity, and shared purpose across teams and partners.

Requirements & Qualifications

• Education: Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.
• Experience: Minimum 8–12 years of senior marketing, brand, or commercial leadership experience within FMCG or top consumer‑goods companies.
• Proven expertise leading end‑to‑end brand campaigns and innovation launches—from consumer insight through post‑assessment.
• Experience guiding or influencing multi‑functional teams and project groups, with a strong commitment to coaching and professional development.
• Advanced understanding of brand profitability and resource management, including DME budgeting and financial analysis.
• Skilled collaborator accustomed to matrixed organizations, capable of balancing global priorities with local market responsiveness.
• Excellent analytical and strategic thinking skills; able to synthesize complex data and insights into clear, actionable brand plans.
• Agile, action‑oriented professional who thrives under dynamic conditions while maintaining attention to detail and long‑term focus.
• Exceptional storytelling, communication, and stakeholder‑influencing skills across functions and senior levels.
• Fluent in Thai and English, with an innate understanding of the Thai consumer landscape and cultural context.

Communication Focus

• Acts as the in‑market champion and voice of Coca‑Cola Meals & Zero, representing the brand externally with partners, customers, and media.
• Maintains structured engagement with Operating Unit and category teams to align strategic priorities, share insights, and co‑create regional toolkits.
• Builds strong relationships with bottling partners, agencies, and customers to ensure message consistency and brand visibility across channels.
• Communicates brand performance and market opportunities to leadership, influencing regional portfolio direction.
• Inspires colleagues and partners through storytelling and vision that unify teams behind measurable goals and brand purpose.

What We’ll Do for You

• Provide the opportunity to lead and shape the growth trajectory of one of Coca‑Cola’s most recognized global brands in a dynamic, high‑potential market.
• Offer collaboration with top regional and global marketing professionals, unlocking world‑class practices in innovation, commercial integration, and precision marketing.
• Enable professional growth through exposure to digital data tools, sustainability initiatives, and advanced consumer analytics.
• Empower you to combine creativity and business acumen in shaping campaigns and experiences that define Coca‑Cola’s future in Thailand.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (PBI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):

Thailand

City/Cities:

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 19, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.