Product Marketing Manager
Posted on 11/30/2023
INACTIVE
Agero

1,001-5,000 employees

Roadside digital assistance platform
Company Overview
Agero's mission is to transform driver assistance programs for motorists everywhere. The company is committed to keep drivers safely moving forward through a powerful combination of people and technology.
Automotive & Transportation

Company Stage

Pre-seed

Total Funding

$4.8M

Founded

1972

Headquarters

Medford, Massachusetts

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

9%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Communications
Hubspot
Marketing
PowerPoint/Keynote/Slides
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • Bachelor's Degree in Marketing or related field. MBA Preferred
  • 5+ years of Product Marketing experience
  • Experience with Hubspot, PowerPoint, Survey and Analysis Tools
  • Comfortable with B2B2C, tech and service industries
  • Ability to multi-task and work cross-functionally
  • Ability to work creatively within budget
  • Strong presentation skills and the ability to present data in meaningful and accessible ways with the ability to adapt to the audience
  • Roll up your sleeves attitude for unexpected efforts and initiatives needed to support broader marketing team, and business at large
  • Tech/Software Industry experience preferred
Responsibilities
  • Develop, update and refine product positioning for supported lines of business
  • Build understanding of key personas
  • Design, execute, and analyze primary and secondary market research
  • Coordinate with product management team to align on product roadmap, develop key messaging and define launch schedule
  • Define and lead execution of go-to-market strategy for product and feature launches for supported lines of business
  • Build content to help promote better client and customer experiences
  • Build market awareness through product education including but not limited to web content, blog, collateral, multimedia content
  • Manage product update communications including but not limited to client communication, client services training, demos, and written communication
  • Determine effectiveness of initiatives through a metrics driven approach, celebrate successes and look for opportunities to enhance efforts
  • Share insights with marketing team and lines of business
Desired Qualifications
  • Tech/Software Industry experience