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Inspira Education

Ed-tech admissions counseling and test prep

Growth Marketing Manager - Online Events

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USANo salary listed

About the Job

Requirements

  • At least 5 years of experience in marketing, events, webinars, lifecycle, content, or growth.
  • A proven track record of scaling webinar programs or owned content engines.
  • Experience working in fast-paced growth environments.
  • Comfort being an individual contributor for the first few months.
  • Ability to generate ideas for topics, hooks, and formats and use dashboards, funnels, KPI targets, and experimentation to improve results.
  • Ability to hire, train, and manage talent.
  • Ability to recognize and demand high-quality visuals and user experiences, with strong presentation-building ability and understanding of composition and flow.
  • Deep comfort with webinar platforms such as GoToWebinar and Zoom, automations, UTM tracking, and event operations; ability to troubleshoot technical issues live under pressure.
  • Ability to use AI for design, copy, production, and operational efficiency.

Responsibilities

  • Develop the full content calendar across all verticals.
  • Brainstorm and test new event formats, including AMAs, bootcamps, day-in-the-life sessions, panel discussions, and masterclasses.
  • Draft hooks, angles, and narratives to increase registrations and conversions.
  • Collaborate with Sales to develop follow-up strategies that drive consultations and revenue.
  • Develop script outlines, run-of-show documents, and creative briefs.
  • Initially serve as the primary webinar host or moderator.
  • Build presentation decks using visual hierarchy, typography, and flow.
  • Manage GoToWebinar and Zoom technical logistics, troubleshooting, and quality assurance.
  • Coordinate with consultants, tutors, and presenters to gather and prepare materials and ensure high-quality delivery.
  • Build pre-event and post-event emails and collaborate with the lifecycle team to improve automated flows.
  • Ensure UTM tracking, funnel measurement, and data accuracy.
  • Own event promotion through landing pages, email copy, SMS, social media briefs, and paid support.
  • Experiment with hooks, creative assets, incentives, and timing to increase signups.
  • Improve key performance indicators, including registrations per event, cost per attendee, attendance rate, and attributed revenue.
  • Train moderators and junior presenters, evaluate talent, give feedback, and make performance decisions when necessary.
  • Build standard operating procedures, templates, automation, and workflows to scale events.
  • Use AI tools to improve deck creation, clip editing, graphics, and copywriting workflows.
  • Work with the social team to repurpose webinar content into TikToks, Reels, and YouTube clips.
  • Research and test offline event opportunities when strategically valuable, such as college fairs and MCAT meetups.

Desired Qualifications

  • Education, test-prep, or admissions background is a plus but not required.
  • Experience with HubSpot and landing page builders is a bonus.

About the Company

Inspira Education

Ed-tech admissions counseling and test prep

Inspira Education Group provides personalized admissions counseling and test-prep services to help high school and college students gain admission to top US business, medical, and college programs. Their offerings include one-on-one counseling, application reviews, interview preparation, and test prep, delivered by expert advisors and supported by proprietary tools. Services can be purchased as packages or individual sessions and span across multiple brands—Quad Education, Inspira Advantage, and Inspira Futures—with plans to expand into law school admissions. The company differentiates itself through a people-centered approach focused on empathy and inclusive growth, a multi-brand framework that covers different stages of the admissions journey, and the use of proprietary tools to improve outcomes. The goal is to unlock access to higher education for students from diverse backgrounds and help them realize their potential.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2020

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