Growth Marketing Manager - Online Events

The Role

Inspira Education Group is searching for a Growth Marketing Manager, Online Events to build and scale one of the most powerful growth engines in our company. This is not a “run a few webinars” role—this is your chance to architect a category-defining events machine that shapes how tens of thousands of students and parents experience our brand.

You’ll own the entire ecosystem—from creative vision and content strategy to flawless production, promotion, measurement, and team building.

For the first 2–3 months, you’ll be in the cockpit yourself: hosting events, crafting decks, talking to consultants, learning our audience inside out, and building the operational backbone. Then you’ll shift into building a team and scaling the volume, sophistication, and impact of our events across multiple brands.

If you’re a rare hybrid—a strategist with creative instincts, a designer with operational rigor, and a marketer who lives and breathes KPIs—this is your playground. You’ll get to be scrappy at the start, then build a well-oiled machine that drives massive, measurable results.

This is an in-person role requiring 5 days/week in our NYC office (Gramercy).

What You'll Do

Strategy, Creativity & Content Development

• Develop the full content calendar across all our verticals.
• Brainstorm and test new formats (AMAs, bootcamps, “day in the life,” panel discussions, masterclasses).
• Draft compelling hooks, angles, and narratives that maximize registrations and conversions.
• Collaborate with Sales to develop follow-up strategies that drive consultations and revenue.
• Develop high-impact script outlines, run-of-show docs, and creative briefs.

Production, Ops & Execution (Initially Hands-On)

• Serve as the primary webinar host or moderator early on.
• Build presentation decks with strong aesthetic judgment (visual hierarchy, typography, flow).
• Manage all GoToWebinar/Zoom technical logistics, troubleshooting, and QA.
• Coordinate independently with consultants, tutors, and presenters to gather materials, prepare them, and ensure high-quality delivery.
• Build all pre-event and post-event emails; collaborate with lifecycle team to improve automated flows.
• Ensure strong UTM tracking, funnel measurement, and reliable data accuracy.

Growth & Demand Generation

• Own event promotion strategy: landing pages, email copy, SMS, social media briefs, and paid support.
• Experiment with hooks, creative assets, incentives, and timing to increase signups.
• Drive KPI improvements across all key metrics such as registrations per event, cost per attendee, attendance rate, and revenue attributed.

Team Building & Management

• Train high-performing moderators and junior presenters.
• Know how to evaluate talent, give feedback, and—when necessary—make hard decisions about performance.
• Build SOPs, templates, automation, and workflows to make events scalable.

AI, Design, & Systems Efficiency

• Use AI tools to improve deck creation, clip editing, graphics, and copywriting workflows.
• Maintain a strong aesthetic bar—able to distinguish excellent vs mediocre design and copy.
• Work closely with the social team to repurpose webinar content into TikToks, Reels, YouTube clips.
• Help research and test offline event opportunities if strategically valuable (e.g., college fairs, MCAT meetups).

Who You Are

Ideal Professional Background

• 5+ years experience in marketing, events, webinars, lifecycle, content, or growth.
• Proven track record of scaling webinar programs or owned content engines.
• Experience working in fast-paced growth environments.
• Education/test-prep/admissions background is a plus but not required.
• Experience with HubSpot and landing page builders is a bonus.

High Ownership

• Comfortable being an IC for the first few months.
• Aggressive mindset toward scaling volume while improving quality.

Creative + Analytical

• Can generate fresh ideas for topics, hooks, and formats.
• Numbers-driven: lives inside dashboards, funnels, and KPI targets.
• Strong experimentation mindset (A/B tests across everything: timings, creatives, presenters).

Managerial Ability

• Can hire, train, and manage talent.
• Excellent collaborator across Sales, SEO, Social, Lifecycle, and Ops.
• High emotional intelligence and strong communication skills.

Design & Aesthetic Judgment

• Can recognize and demand high-quality visuals and user experiences.
• Strong presentation-building ability; understands composition and flow.

Technical Fluency

• Deep comfort with webinar platforms (GTW, Zoom, etc.), automations, UTM tracking, and event ops.
• Ability to troubleshoot tech issues live under pressure.

AI-Native

• Natural at using AI for design, copy, production, and operational efficiency.

Why you'll love Inspira

• Amazing people with a great vision and values
• Mission-driven team culture focused on student success
• Your work directly impacts the lives and careers of students across the globe
• Health, dental, and vision insurance, base plans 100% employer paid
• Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match