Purple Innovation designs comfort technology for sleep, centered on the GelFlex Grid made from Hyper-Elastic Polymer. The GelFlex Grid uses a grid of soft, supportive columns with over 1,400 air channels to dissipate heat and cradle pressure points like hips and shoulders. The company sells mattresses, pillows, and bedding accessories mostly through direct-to-consumer online channels, with growing wholesale and retail stores. Its goal is to improve sleep quality by combining science-backed materials with an omnichannel strategy to reach health-conscious consumers.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Lehi, Utah
Founded
2015
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