CRC Marketing Director

ROLE SUMMARY

BRAFTOVI is a growth driver in Pfizer Oncology’s Precision Medicine & Thoracic Franchise, and metastatic colorectal cancer is its engine, progressing the BREAKWATER launch. Following full FDA approval and the expanded 1L indication for BRAFTOVI in combination with cetuximab and fluorouracil-based chemotherapy, CRC is expected to remain a growth priority over the next 3–4 years. For BRAF V600E mCRC patients, the window from diagnosis to first-line treatment is short and decisive — and too many eligible patients never start the right regimen because a BRAF+ result arrives late, isn’t visible at the point of decision, or isn’t acted on in time. Closing that testing-to-treatment gap is the single biggest operational unlock in the CRC funnel. This role owns it.

This is the CRC seat accountable for Strategic Imperative #1 — elevating all BRAF+ test results to enable BRAFTOVI combination initiation where appropriate — the foundational imperative the rest of the CRC strategy depends on. You own testing rate, rapid testing, and testing visibility; lab alert actionability and execution; and the account-level workflow changes that convert a BRAF+ result into a 1L start. This role has real latitude to design custom lab-alert-triggered and workflow-based solutions rather than run an existing playbook. Alongside the CRC mandate, you carry pan-tumor BRAF/MEK leadership responsibilities spanning consumer and advocacy, operating-plan and strategic-planning coordination, promotional review (RC) governance and more. At ten months and full-time equivalent, the role carries the full weight and franchise visibility of the permanent seat, with direct exposure to franchise and commercial leadership.

Roles and Responsibilities

Own Brand Strategic Imperative #1 — Elevate all BRAF+ test results to enable treatment initiation

BRAF+ Lab Alert Strategy and Pull Through

• Own the BRAF V600E lab-alert vendor strategy, including business-rule definitions, alert optimizations, and vendor coverage expansion
• Report alert actionability metrics; track performance, and issue clear field guidance in partnership with Sales
• Partner with NPP lead to use alerts as triggers within HCP Accelerator pull-through
• Identify new engagement opportunities for alerting HCPs through internal and external collaboration (e.g., CMO, AI vendors, innovation hubs)

Account workflow change and activation

• Drive adoption of rapid/reflex BRAF V600E testing across community and academic accounts
• Partner with account marketer to help prioritize account-level EMR and scalable workflow change opportunities through OSADs/ODLs
• Track and support Change Implementations (CIs) that improve workflow/testing processes at institutions
• Serve as liaison to OAG, OSAD, and ODL for strategic guidance, compliant materials, and aligned pull-through with SOAS

HCP Unbranded Campaign

• Own the unbranded HCP rapid-testing campaign; evaluate performance and evolve tactics to support SI #1

Drive Consumer Branded and Unbranded

• Lead BRAFTOVI CRC consumer strategy, campaigns, and tactics across branded and unbranded channels
• Own patient advocacy group (PAG) partnerships and sponsorships across the BRAFTOVI/MEKTOVI portfolio, in partnership with the Precision Medicine Advocacy lead

Lead Franchise and Pan-Tumor Operations & Governance

• Serve as Franchise Operating Plan / Strategic Plan Captain, coordinating planning across indications
• Serve as Franchise Review Committee (RC) Captain, driving promotional review governance and compliance for BRAF/MEK
• Maintain operational discipline across Veeva/PROMPT, tactical planning, agency timelines, and budget tracking
• Serve as AI Ambassador for the Precision Medicine & Thoracic Franchise

Basic Qualifications

• Bachelor’s degree with 8+ years of marketing, customer engagement, account management, analytics, or related commercial experience

• Prior in-line US or global pharmaceutical marketing experience

• Strong operational execution and project leadership across multiple simultaneous priorities, stakeholders, and timelines

• Analytical rigor — comfort turning testing data, lab-alert data, and account data into action

• Proven ability to lead and influence cross-functionally without direct authority

• Excellent verbal and written communication, including with senior leadership

• undefined

Preferred Qualifications

• MBA/MS with 7+ years, or PhD with 5+ years

• US commercial / marketplace experience

• Experience with precision/omnichannel engagement, lab-alert or diagnostic-driven marketing, and account-based workflow initiatives

• Familiarity with Pfizer commercial operating processes (Veeva/PROMPT, GCMA, agency management)

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Location Assignment: Hybrid

OTHEE JOB DETAILS

Last Date to Apply for Job: November 20, 2026

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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