E-Commerce Manager: Paid Search - Performance Marketing
Full-Time
No salary listed
Mid
Bachelor's
Beverly Hills, CA, USA
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field is required.
- Three to five or more years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company is required.
- Hands-on experience managing Shopify or Shopify Plus storefronts is required.
- Strong understanding of e-commerce merchandising, product launches, promotions, and website operations is required.
- Experience with Shopify Plus, Google Analytics 4, Google Tag Manager, Meta Commerce Manager, TikTok Shop, Klaviyo or similar email marketing platforms, and SEO best practices is required.
- Strong understanding of e-commerce performance metrics, including conversion rate, average order value, revenue, customer acquisition cost, customer lifetime value, and return on ad spend, is required.
- Advanced analytical skills with proficiency in Excel or Google Sheets are required.
- The ability to manage multiple priorities in a fast-paced, entrepreneurial environment is required.
- Strong organizational, communication, and project management skills are required.
- Strong attention to detail and a self-starting approach are required.
Responsibilities
- Manage the daily operations of Shopify Plus websites across the brand portfolio.
- Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives.
- Maintain accurate product data, imagery, descriptions, collections, and website content.
- Ensure e-commerce content, promotions, and merchandising updates are launched accurately and on schedule.
- Conduct ongoing quality assurance testing across desktop and mobile devices.
- Optimize navigation, collections, search, filtering, category pages, and product detail pages.
- Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value.
- Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across digital touchpoints.
- Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey.
- Partner with Marketing to support customer acquisition initiatives across Google Ads, Meta, TikTok, Whatnot, Instagram, Pinterest, email and SMS marketing, and affiliate marketing.
- Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance.
- Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences.
- Monitor daily e-commerce performance, including revenue, traffic, conversion rate, average order value, units per transaction, customer acquisition cost, and customer lifetime value.
- Analyze website performance using Shopify Analytics, Google Analytics 4, and other reporting tools.
- Prepare weekly and monthly performance reports with recommendations for optimization.
- Identify trends and opportunities to improve profitability and customer retention.
- Administer the Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations.
- Coordinate website enhancements and technical improvements with external development partners.
- Assist in testing new functionality, integrations, and digital tools before deployment.
- Support implementation of AI-powered e-commerce solutions, including personalization, intelligent search, product recommendations, and merchandising automation.
- Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies.
- Support product merchandising and promotional execution across TikTok Shop, Whatnot, and future social commerce platforms.
- Ensure inventory synchronization and product catalog accuracy across all sales channels.
- Coordinate promotional calendars between e-commerce and social commerce initiatives.
- Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives.
- Coordinate product launches, inventory availability, promotions, and campaign execution.
- Work with Customer Service to identify customer feedback and implement website improvements.
- Support conversion rate optimization through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements.
- Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors.
- Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth.
About the company
DNAM Brands designs, manufactures, and distributes apparel and accessories for men, women, and children, including private-label programs and a broad portfolio of licensed brands. It runs in-house design, product development, sampling, and production, plus licensing program management, with a global logistics network that handles inventory, shipping, and delivery to retailers and consumers. Its vertical integration and its mix of over 20 licenses, along with 15 international distributors and a direct-to-consumer arm, help it control quality and speed from concept to delivery. Its goal is to connect fashion labels to a worldwide retail network through end-to-end brand building, manufacturing, and distribution that supports scalable growth and consistent quality.
Company Size
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Company Stage
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Total Funding
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Headquarters
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Founded
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Simplify's Take
What believers are saying
- DNAM updated its site on May 3, 2026, signaling active commercial operations.
- July 2026 postings show continued product development and e-commerce investment.
- Von Dutch Ranch launch momentum supports near-term merchandising and wholesale sell-in.
What critics are saying
- Inactive July 2026 roles suggest hiring instability and slower execution across e-commerce teams.
- A 2013 DNAM licensing fight with Lindsay Lohan shows license-friction and royalty exposure.
- Fashion licensing is fragile; losing Von Dutch or Ed Hardy would cut leverage quickly.
What makes DNAM Brands unique
- DNAM Brands runs design, manufacturing, sampling, and distribution in-house across three continents.
- It controls over 20 licenses, including Von Dutch, Ed Hardy, and Kendall + Kylie.
- Its private-label plus licensing model reaches wholesale, DTC, and international distributors.
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