DNAM Brands

Vertical fashion house: design, manufacture, distribution

E-Commerce Manager: Paid Search - Performance Marketing

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeBeverly Hills, CA, USANo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field.
Three to five or more years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company.
Hands-on experience managing Shopify or Shopify Plus storefronts.
Strong understanding of e-commerce merchandising, product launches, promotions, and website operations.
Experience with Shopify Plus, Google Analytics 4, Google Tag Manager, Meta Commerce Manager, TikTok Shop, Klaviyo or similar email marketing platforms, and search engine optimization best practices.
Strong understanding of e-commerce performance metrics, including conversion rate, average order value, revenue, customer acquisition cost, customer lifetime value, and return on ad spend.
Advanced analytical skills and proficiency in Excel or Google Sheets.
Organizational, communication, and project management skills.
Ability to manage multiple priorities in a fast-paced, entrepreneurial environment.
Self-starter with strong attention to detail and a passion for digital commerce.

Responsibilities

Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio.
Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives.
Maintain accurate product data, imagery, descriptions, collections, and website content.
Ensure e-commerce content, promotions, and merchandising updates are launched accurately and on schedule.
Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices.
Optimize navigation, collections, search, filtering, category pages, and product detail pages.
Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value.
Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across digital touchpoints.
Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey.
Partner with Marketing to support customer acquisition initiatives across Google Ads, Meta, TikTok, WhatNot, Instagram, Pinterest, email and SMS marketing, and affiliate marketing.
Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance.
Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences.
Monitor daily e-commerce performance, including revenue, traffic, conversion rate, average order value, units per transaction, customer acquisition cost, and customer lifetime value.
Analyze website performance using Shopify Analytics, Google Analytics 4, and other reporting tools.
Prepare weekly and monthly performance reports with recommendations for optimization.
Identify trends and opportunities to improve profitability and customer retention.
Administer the Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations.
Coordinate website enhancements and technical improvements with external development partners.
Assist in testing new functionality, integrations, and digital tools before deployment.
Support implementation of AI-powered e-commerce solutions, including personalization, intelligent search, product recommendations, and merchandising automation.
Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies.
Support product merchandising and promotional execution across TikTok Shop, WhatNot, and future social commerce platforms.
Ensure inventory synchronization and product catalog accuracy across all sales channels.
Coordinate promotional calendars between e-commerce and social commerce initiatives.
Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives.
Coordinate product launches, inventory availability, promotions, and campaign execution.
Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience.
Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements.
Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors.
Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth.

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical, results-oriented E-Commerce Manager to oversee the daily execution, optimization, and growth of our digital commerce business across multiple brands.

Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making.

Responsibilities

E-Commerce Operations

Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio

Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives

Maintain accurate product data, imagery, descriptions, collections, and website content

Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule

Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices

Digital Merchandising & Customer Experience

Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs)

Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value

Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints

Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey

Performance Marketing Collaboration

Partner closely with Marketing to support customer acquisition initiatives across:

Google Ads

Analytics & Reporting

Monitor daily ecommerce performance including:

Revenue

Traffic

Conversion Rate

Average Order Value (AOV)

Units Per Transaction (UPT)

Customer Acquisition Cost (CAC)

Customer Lifetime Value (LTV)

Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools

Prepare weekly and monthly performance reports with recommendations for optimization

Identify trends and opportunities to improve profitability and customer retention

Shopify & Digital Technology

Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations

Coordinate website enhancements and technical improvements with external development partners

Assist in testing new functionality, integrations, and digital tools before deployment

Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation

Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies

Social Commerce

Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms

Ensure inventory synchronization and product catalog accuracy across all sales channels

Coordinate promotional calendars between e-commerce and social commerce initiatives

Cross-Functional Collaboration

Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives

Coordinate product launches, inventory availability, promotions, and campaign execution.

Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience

Continuous Optimization

Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements

Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors

Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth

Qualifications

Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field

3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company

Hands-on experience managing Shopify or Shopify Plus storefronts

Strong understanding of e-commerce merchandising, product launches, promotions, and website operations

Experience working with:

Shopify Plus

Google Analytics 4 (GA4)

Google Tag Manager

Meta Commerce Manager

TikTok Shop

Klaviyo or similar email marketing platforms

SEO best practices

Strong understanding of ecommerce performance metrics including:

Conversion Rate

AOV

Revenue

CAC

LTV

Return on Ad Spend (ROAS)

Advanced analytical skills with proficiency in Excel or Google Sheets

Excellent organizational, communication, and project management skills

Ability to manage multiple priorities in a fast-paced, entrepreneurial environment

Self-starter with strong attention to detail and a passion for digital commerce

About the Company

DNAM Brands

Vertical fashion house: design, manufacture, distribution

DNAM Brands designs, manufactures, and distributes apparel and accessories for men, women, and children through a vertically integrated global platform. It operates in-house across creative direction, product development, sampling, and production, and it runs a global logistics network for both direct-to-consumer and wholesale fulfillment, plus a large licensing program with over 20 licenses. Its edge comes from end-to-end control of the supply chain, a diversified portfolio of licensed brands, and a broad distribution network that includes 15 international distributors plus direct-to-consumer channels. Its goal is to provide complete brand-building, manufacturing, and distribution services that connect fashion labels to a worldwide retail network while ensuring consistent quality and scalable growth for its partners.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

Recently Posted Jobs

Explore more opportunities at DNAM Brands

See more jobs