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Koch Industries

Private conglomerate in energy and materials

FMCG Strategic Marketing Senior Manager

Product MarketingConfirmed live in the last 24 hours
Full-timeHudson, WI, USANo salary listed

About the Job

Requirements

  • A bachelor's degree in Marketing, Business, Communications, or a related field and 10+ years of experience in B2B strategic marketing, product marketing, commercial strategy, or related functions supporting highly regulated FMCG, consumer electronics, or similar industries; alternatively, a master's degree in a related field and 5+ years of relevant experience.
  • Experience developing and executing three- to five-year strategic plans within a global organization.
  • Experience translating strategic plans into measurable commercial and marketing initiatives.
  • Experience developing, executing, and measuring integrated marketing and sales enablement strategies.
  • Experience collaborating with stakeholders across multiple global regions, including North America, Europe, and Asia.

Responsibilities

  • Manage the development and support implementation of the five-year strategic plan for Regulated Consumer Products in collaboration with RCP business unit leaders, Sales leadership, and Marketing colleagues.
  • Partner with business unit, Marketing, and Sales leaders to develop and execute strategic programs, account-specific messaging, and sales enablement tools that communicate Phillips Medisize’s differentiated value for priority accounts and growth markets.
  • Develop and maintain RCP market insights using primary and secondary research to assess market dynamics, customer needs, and competitive activity; synthesize findings into actionable insights for strategic and commercial decisions.
  • Partner with the business unit leader and sales leadership to support account planning, represent business unit priorities, and translate market needs into actionable commercial and marketing initiatives.
  • Develop and maintain value propositions for the FMCG markets served by the RCP business unit.
  • Create and maintain buyer personas and customer journeys to guide integrated marketing campaigns.
  • Lead the development, execution, and measurement of integrated marketing communications plans and sales enablement tools, including messaging, content development, and deployment across relevant digital channels.
  • Report on a dotted-line basis to the IMC Director to ensure downstream marketing programs and tools align with brand priorities.
  • Depending on performance and opportunity, contribute to future M&A assessments in collaboration with business unit leadership, subject matter experts, and the Molex Corporate Development team.
  • Travel up to 30% for internal meetings and industry tradeshows.

Desired Qualifications

  • Experience supporting highly regulated FMCG markets, including reduced-risk and alternative nicotine delivery products intended for adult consumers.
  • Experience developing commercial strategies for highly regulated industries.
  • Demonstrated success leveraging market, customer, and competitive insights to influence strategic business decisions.
  • Experience developing and executing go-to-market strategies with global B2B enterprise customers.
  • Understanding of the contract development and manufacturing organization industry.
  • Experience conducting primary and secondary market research and translating findings into actionable recommendations.
  • Interest in and understanding of consumer device technologies and related product categories.
  • Experience leveraging artificial intelligence tools responsibly to improve marketing effectiveness while maintaining appropriate review processes and confidentiality safeguards.
  • Experience leading cross-functional initiatives and influencing stakeholders in a matrixed organization.

About the Company

Koch Industries

Private conglomerate in energy and materials

Koch Industries is a large, private, diversified conglomerate that operates in energy, chemical processing, and manufacturing. It started from an innovation that turned heavy crude oil into gasoline and grew through long‑term investments rather than short‑term market moves. The company generates value by refining fuels and producing chemical products, and it operates Georgia-Pacific, a major maker of paper and building products. Its business model relies on reinvesting most earnings back into the company to fund steady, long‑term growth rather than paying out frequent dividends or seeking quick profits. Koch differentiates itself from many competitors by staying privately owned, which reduces pressure from public markets and enables longer‑range planning. The company’s goal is to build scale and durability across its holdings by sustainable, multi‑decade growth rather than rapid, episodic gains.

Company size
5,001-10,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$985.2M
Headquarters
Wichita, KS
Founded
1940

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