Red Bull

Manufactures and markets energy drinks

Area On Premise Manager

Field SalesConfirmed live in the last 24 hours

Full-timeNew Delhi, Delhi, IndiaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in business, marketing, or a similar field is preferred.
Recommended 3–4 years of sales experience with a strong track record of success.
Recommended 2–3 years of management experience; experience in the On Premise beverage industry is a plus.
Strong On Premise industry knowledge, contacts, and experience in the scene.
Strong analytical, planning, and financial skills.
Clear understanding of markets, sales and distribution, competitor activity, and consumer behaviour in the fast-moving consumer goods context.
Fluent written and spoken English.
Very high negotiation and communication skills.
Fully understands and embraces the Musketeer profile.
Must be proficient in office software, including Word, Excel, and PowerPoint.

Responsibilities

Assume and embody the Red Bull On Premise culture and create kindred spirits.
Act as a brand ambassador in front of the Musketeers and the On Premise network.
Monitor image standards within the Musketeer team in relation to Red Bull's premium brand values.
Communicate and exchange know-how with Musketeers and the National On Premise Manager.
Work continuously with other On Premise Regional Managers.
Secure and optimize relationships with regional business units, especially Off Premise and Culture.
Ensure product availability, premium On Premise activation, and High 5 execution at third-party and Red Bull events.
Attend key third-party and Red Bull events.
Monitor customer incentives and evaluate the profitability of invitations.
Plan and continuously develop the area within the regional business plan, and secure implementation of the national business plan in the region.
Manage the team to drive horizontal and vertical growth by implementing the national On Premise strategy; seek new opportunities and secure existing ones.
Set up route planning to ensure outlet coverage in the assigned area.
Build and maintain relationships with key On Premise partners in the assigned area.
Own the regional On Premise budget in relation to the national business plan.
Maintain records of Musketeer activities in the region and complete reports by their deadlines.
Compile and report competitor activity in the region.
Develop the regional On Premise marketing strategy with the National On Premise Marketing Manager and implement it.
Identify offset financial contributions and added-value solutions for main accounts to build long-term credibility and partnerships.
Set up and execute the regional training plan for the Musketeer team.
Conduct training sessions with the team to achieve desired outcomes.
Coach and train Musketeers on the job based on observed strengths and development opportunities, spending at least four days a week in the field with them.
Continuously seek and engage qualified candidates who fit the Musketeer job description.
Screen applicants using resumes and referrals, and ask relevant questions during interviews.
Assess candidates based on the substance of their interview answers and their communication, sales, and presentation skills.

Job Description

KEY RESPONSIBILITIES

1. “Living” the Red Bull On Premise culture:

Assume and live the Red Bull OP Culture. Creation of “kindred spirits”.
Being brand ambassador in front the Musketeers and the On Premise network.
Monitoring image standards within the Musketeer team regarding the brand premium values of Red Bull.

2. Communication:

Fluent communication and know-how exchange with his/her Musketeers and the National On Premise Manager.
Permanent teamwork with other On Premise Regional Managers.
Securing and optimizing the relation with all regional business units, especially Off Premise and Culture in the region.

3. Event Activation:

Ensures availability, premium On Premise activation and High 5 execution at third party and Red Bull events.
Attendance on key 3rd party and Red Bull events.
Monitor customer incentives by searching the profitability of all invitations.

4. Area Management:

Planning and continuously developing of her/his area in the regional business plan. Secure the implementation of the national business plan in the region.
Manage team to drive horizontal and vertical growth by putting the national On Premise strategy into practice. Permanently searching for new opportunities and securing the existing ones.
Setup a proper route planning to secure perfect outlet coverage in the respective area.
Builds and maintains relationships with key On Premise partners in the assigned area.

5. Administration:

Ownership of the regional On Premise budget in relation with the national business Plan.
Keeping records of all Musketeer activities in the region. Fulfilment of reports dead lines.
Compile and reports of competitors activity in the region.

6. On Premise Marketing

Development of the regional On Premise marketing strategy together with the National On Premise Marketing Manager and putting it into practice.
Locate offset financial contribution with added value solutions to main accounts which build long term credibility & partnership.

7. Training, Coaching, Motivating and Assessing

Set up and execute the regional training plan for the Musketeer team.
Responsible for conducting training sessions with the team towards desired outcome.
Coaching and training of Musketeers on the job based on observed strengths and opportunities. Spends a minimum of four days a week in the field with his/her Musketeers.

8. Art of Musketeering

Seek out and engages continuously potential qualified candidates that best fit Musketeer job description.
Screen Applicants based on resume and referrals, ask relevant questions during interview process.
Assess Candidates on both substantive answers to interview questions as well as overall communication and sales skills and presentation.

Qualifications

EDUCATION AND QUALIFICATIONS

University – Bachelor’s degree preferred (business, marketing or similar).

EXPERIENCE

Recommended 3-4 years sales experience with a strong track record of success.
Recommended 2-3 years of management experience (in the On Premise beverage industry is a plus).
Strong On Premise industry knowledge, contacts and experience in “the scene”.

KNOWLEDGE AND SKILLS

Strong analytical, planning and financial skills.
Clear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context
Fluent in written and spoken English.
Very high negotiation and communication skills.
Fully understands and embraces the musketeer profile.
Must be proficient in EDV (Word, Excel, Power Point, etc.).

Additional Information

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

Recently Posted Jobs

Explore more opportunities at Red Bull

See more jobs