A

Affinity Group

Food sales brokerage with analytics

K-12 Specialist

Full-Time
No salary listed
Mid
Bachelor's
Portland, OR, USA
In PersonDaily motor vehicle travel to assigned locations is required; occasional overnight travel may be needed during food trade show season.
Sales & Account ManagementField Sales

About the job

Requirements
  • Three to five years of experience, preferably with a food sales and marketing agency, K-12 food service management, or a national food manufacturer.
  • Ability to maintain confidentiality of business strategy, pricing, data, and issues.
  • Strong time management and prioritization skills while managing competing priorities and travel.
  • Clear professional communication skills in person, in writing, and by phone, including listening skills and the ability to explain information and provide solutions.
  • Ability to take initiative, manage a sales territory, and own customer and client interactions.
  • Ability to establish and nurture relationships with diverse clients and business partners.
  • Valid driver's license, reliable transportation, flexible schedule, and clean driving record.
  • Ability to travel daily throughout the assigned territory and occasionally stay overnight for industry events.
  • Proficiency in Microsoft Office Suite, customer relationship management systems, Microsoft Teams, Zoom, and other cloud-based solutions.
  • Ability to stand for extended periods and safely lift case goods weighing up to 50 pounds.
  • Availability to work Monday through Friday.
Responsibilities
  • Plan and schedule in-person sales calls with key business planning customers using the customer relationship management system, ensuring weekly and trimester call and presentation goals are achieved.
  • Conduct field sales activities, including customer appointments, taste testing events, and food shows at district and state School Nutrition Association levels.
  • Monitor and respond to emails and voicemails daily, addressing customer and operator inquiries within 48 hours.
  • Conduct timely follow-up calls with customers and sales leads to maintain engagement and drive sales opportunities.
  • Analyze school bids and develop customized strategic presentations for school district decision-makers that align with bid requirements and showcase company products.
  • Build and maintain relationships within the K-12 school segment, including school districts and distribution partners, to drive ongoing sales growth.
  • Expand knowledge of the K-12 segment, including market trends, product offerings, and customer needs.
  • Attend industry events, trade shows, and meetings as directed by K-12 leadership and sales management.
  • Educate other sales representatives about K-12 school products.
  • Input daily activity into the customer relationship management system and plan against priority customers and manufacturers.
Desired Qualifications
  • A Bachelor of Arts or Bachelor of Science degree in a related field or equivalent experience.
  • Experience with a food sales and marketing agency, K-12 food service management, or a national food manufacturer.
  • Peer mentoring in K-12 sales practices and knowledge transfer to team members.

About the company

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Charlotte, North Carolina

Founded

2014

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Simplify's Take

What believers are saying

  • PR Newswire said the Mascari NXT deal expands customer reach by 50%.
  • Datassential's May 2026 case study validates Affinity's pitch-to-win execution with measurable placements.
  • Leadiq noted December 2025 produce leadership hiring, signaling continued channel-specific investment.

What critics are saying

  • Mascari NXT integration in 2026 risks distraction and culture clash across sales teams.
  • Small-company profile and 51-200 employees create client-concentration risk if one account leaves.
  • AI selling is becoming table stakes; competitors can copy it within twelve months.

What makes Affinity Group unique

  • January 2026 Mascari NXT acquisition adds AI-driven selling to food brokerage.
  • Affinity Group combines foodservice, retail, and fresh-channel coverage under one sales agency.
  • Datassential's May 2026 case study showed 2 LTO wins and one permanent menu placement.

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Benefits

  • Phone/Internet Stipend
  • Flexible Work Hours

Company News

PMQ
Feb 4th, 2026
Affinity Group Acquires Mascari NXT as Part of Strategy to Advance Food Industry Sales - PMQ Pizza

Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI and data integration company. As a subsidiary of Affinity Group, the company will operate as Mascari NXT, An Affinity Group Company. This acquisition marks a major step in Affinity Group’s long-term strategy to advance food industry […]