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Publicis Groupe

Runs advertising and digital transformation services

Director Digital

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBogotá, Bogota, ColombiaNo salary listed

About the Job

Requirements

  • More than 8 years of experience leading digital strategies in media, advertising, or marketing agencies.
  • Knowledge of digital and omnichannel strategy.
  • Knowledge of performance marketing.
  • Knowledge of programmatic advertising.
  • Knowledge of ecommerce and commerce media.
  • Knowledge of data and analytics.
  • Experience with Google Analytics and digital measurement tools.
  • Ability to manage KPIs and optimize return on investment.
  • Knowledge of digital media planning and buying.
  • Ability to develop data-driven strategies.
  • Experience leading regional and multidisciplinary teams.
  • Experience managing clients and relationships with partners.

Responsibilities

  • Design, lead, and evolve the regional digital strategy for brands and markets across the business unit, integrating performance, programmatic, data, analytics, ecommerce, and digital media capabilities to maximize business impact, return on investment, and consumer experience.
  • Define, centralize, and govern the region’s digital agenda, ensuring consistent execution aligned with brand growth objectives.
  • Lead regional digital strategy for multiple markets and brands.
  • Act as a strategic and consultative leader for clients and regional teams.
  • Integrate performance, programmatic, ecommerce, data, and analytics capabilities under an omnichannel vision.
  • Lead the planning, execution, and optimization of digital campaigns.
  • Manage investments, campaign performance, and KPI fulfillment.
  • Lead multidisciplinary teams to promote operational excellence and innovation.
  • Develop strategic relationships with media companies, platforms, and technology partners.
  • Coordinate CX, data, commerce, performance, and media teams to build an integrated consumer vision.
  • Drive business growth through innovative, data-driven digital solutions.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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