Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Department
CAA Hockey is a full-service agency that sees the big picture. Our outstanding track record servicing our clients, negotiating contracts on behalf of the game's most exciting talent is matched by our ability to connect our clients with expert resources off-ice to support player development, health awareness and advocacy, endorsements, social media strategy, and philanthropic initiatives. We recognize that lasting professional, financial and personal success depends on the strength of our client relationships. We are closely connected with all of our players and their families to understand their individual ambitions both on and off the ice, and develop the right strategies to realize them. And as part of CAA, the world's leading entertainment and sports agency, we are positioned to provide our clients meaningful connections and opportunities beyond traditional athlete representation.
The Position
CAA Hockey is seeking a Brand Partnerships Director to work alongside Hockey Leadership in guiding the Off-Ice division of our Hockey business. This person will be responsible for driving off-ice opportunities for clients by developing strategic partnerships with brands, sponsors, and media partners. The ideal candidate is creative, efficient, relationship-driven, and experienced in athlete marketing and brand development, with a proven ability to cultivate opportunities and close deals.
Responsibilities
Qualifications
Location
This role is hybrid (4 days a week), based in our Los Angeles office.
Compensation
The annual base salary range for this position is as follows:
Los Angeles, CA -$122,000-$143,000.
This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon factors including, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
Benefits
At CAA, we offer a competitive compensation and benefits* package for all regular full-time employees:
Benefits where the company pays 80%-100% of the cost include:
Employees may also elect to participate in voluntary benefits
Employee Perks
*Benefits offered also include other statutory mandated benefits
Qualified applications with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act and the Los Angeles County Fair Chance Ordinance for Employers.
#LI-CAAHockey
Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.Creative Artists Agency (CAA) is a global talent and sports agency that coordinates representation and opportunities across film, television, music, sports, digital media, and live events. It helps clients such as actors, writers, athletes, brands, and other creators by connecting them with opportunities, brands, and capital through a collaborative, multi-disciplinary approach. CAA’s services include talent representation, brand marketing, investment banking, venture funding, and strategic partnerships, all supported by a network of over 2,000 employees and partners worldwide. The company differentiates itself through its broad, cross-sector platform, large international reach, and a commitment to diversity and inclusion, offering integrated deals that leverage talent across multiple disciplines. Its goal is to grow clients’ careers and brands across multiple platforms while setting industry standards and creating new business opportunities.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$175M
Headquarters
Los Angeles, California
Founded
1975
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CAA brings on former NFL executive Dasha Smith as Chief Operating Officer. Creative Artists Agency (CAA) has hired former NFL and Sony Music executive Dasha Smith as its new Chief Operating Officer to guide its global operations. October 7, 2026 Prior to this, Smith was Executive Vice President, Chief Administrative Officer at the National Football League Creative Artists Agency (CAA) has hired Dasha Smith as its new Chief Operating Officer. She joins the agency after over six years with the National Football League (NFL). Smith was on NFL Commissioner Roger Goodell's Executive Operating Committee. She also previously served as Executive Vice President, Global Chief Human Resources Officer for Sony Music Entertainment. CAA Co-Chairman and CEO Bryan Lourd: "Dasha is a remarkably talented, accomplished, and energetic leader with a deep understanding of how global organizations operate at their very best. We look forward to welcoming her to our senior management team and benefiting from her significant experience helping to guide leading media and sports organizations." Smith: "I have tremendous respect for the industry leadership position that CAA and its management team continue to build on every year. Even greater is my appreciation for its widely admired, consistent mission to deliver the best possible service and resources to its clients. Joining a culture with that kind of clarity and purpose is an extraordinary opportunity." October 7, 2026 The warning keep having to prove they belong. The burden is on rock Music. October 6, 2026
Someone like you: Universal hires partnerships chief. September 30, 2026 8:47 am Universal Music Group, the home of artists from Taylor Swift, Billie Eilish and Bob Marley to Elton John, Adele and Coldplay, has made its second senior appointment this week, recruiting its first president of global brands and commercial partnerships. Libby Bush joins from Creative Artists Agency, where she served as global head of entertainment partnerships and was a member of the agency board; she starts her new role in November. Bush, who has more than two decades of experience driving growth and cultivating relationships at the highest levels of the industry, lead a new global function that brings together UMG's brands, media, and commercial partnership businesses, including Universal Music Group for Brands (UMGB). She will report to UMG's chief operating officer Boyd Muir. Drawing together the expertise and relationships across UMG's labels and businesses, Bush has been tasked with making ambitious collaborations easier to develop and deliver worldwide. Spanning digital platforms, physical products and live experiences, these collaborations will be rooted in artists' originality and authentic connections with fans. Bush joined CAA in 2020, when the agency bought Tandem Entertainment, a business she had founded in 2015. She went on to launch and build CAA's entertainment partnerships division, establishing it as a leading business connecting entertainment, brands and media. Prior to that, Bush worked in senior partnership roles at Marvel Entertainment, ABC Television and the National Basketball Association. Muir said, "As the ways fans experience music evolve, the opportunities for its artists multiply. Bringing its brand, media, and commercial partnerships together under Libby's leadership will help extend its artists' reach and grow their revenues, while giving its partners new ways to build relationships with fans and collaborate with the world's most influential voices. "Libby brings exceptional creative and commercial expertise to the world's leading music company. She'll work with our talent, teams, and partners to create memorable experiences for fans, lasting value for brands, and new possibilities for artists." Bush added: "Music has never been more central to culture, and what artists can build around it has never been bigger. Today's artists are storytellers, founders, and brands in their own right. "UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I am excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love. "I look forward to working with Boyd, our leadership and teams around the world on collaborations that artists are proud of and fans want to be part of." Bush's appointment is the latest in a series of moves to strengthen UMG's central operations under Boyd Muir's leadership, including the appointments of Òscar Celma as senior vice president of applied AI and machine learning earlier this week and Hannah Poferl as chief data officer in January.
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Universal Music Group appoints Libby Bush as President, Global Brands and Commercial Partnerships. Sep 29, 2026, 10:00 ET Entrepreneur and CAA Global Head of Entertainment Partnerships to drive growth for artists and brands and create new experiences for fans across digital platforms, physical products, and live experiences Newly created role further expands UMG's capabilities to accelerate innovation and create new possibilities for artists and songwriters SANTA MONICA, Calif., Sept. 29, 2026 /PRNewswire/ - Universal Music Group (UMG), the world leader in music-based entertainment, today announced the appointment of Libby Bush to the newly created role of President, Global Brands and Commercial Partnerships, starting in November. Bush will lead a new global function that brings together UMG's brands, media, and commercial partnership businesses, including Universal Music Group for Brands (UMGB). Based in Los Angeles, Bush will report to UMG's Chief Operating Officer Boyd Muir. Great artists create worlds around their music, attracting fans and inspiring loyalty. Today, those worlds reach well beyond recorded music, into original content, live experiences, products and new ventures, and the world's leading brands and platforms want to be a part of them. Bush will draw together the expertise and relationships across UMG's labels and businesses to make ambitious collaborations easier to develop and deliver worldwide. Spanning digital platforms, physical products and live experiences, these collaborations will be rooted in artists' originality and authentic connections with fans. Bush joins UMG from Creative Artists Agency (CAA), where she served as Global Head of Entertainment Partnerships and was a member of the Agency Board. She founded and built CAA's Entertainment Partnerships division, establishing it as a leading business connecting entertainment, brands and media. She brings more than two decades of experience driving growth and cultivating relationships at the highest levels of the industry. Bush said, "Music has never been more central to culture, and what artists can build around it has never been bigger. Today's artists are storytellers, founders, and brands in their own right. UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I am excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love. I look forward to working with Boyd, our leadership and teams around the world on collaborations that artists are proud of and fans want to be part of." Muir said, "As the ways fans experience music evolve, the opportunities for our artists multiply. Bringing our brand, media, and commercial partnerships together under Libby's leadership will help extend our artists' reach and grow their revenues, while giving our partners new ways to build relationships with fans and collaborate with the world's most influential voices. Libby brings exceptional creative and commercial expertise to the world's leading music company. She'll work with our talent, teams, and partners to create memorable experiences for fans, lasting value for brands, and new possibilities for artists." Before CAA, Bush founded Tandem Entertainment, an entertainment partnerships agency acquired by CAA in 2020. Previously, she led impactful global brand partnerships at Marvel Entertainment, delivering partnerships and co-marketing across the Marvel Cinematic Universe, and held roles at ABC Entertainment, the WNBA's Los Angeles Sparks and the National Basketball Association. Across her 20+ year career, Bush has developed and negotiated innovative partnerships involving leading brands, talent, producers, studios and platforms. She currently serves on the Board of Directors of Turtle Beach Corporation and was named one of Ad Age's Leading Women in 2025. Bush's appointment is the latest in a series of moves to strengthen UMG's central operations under Boyd Muir's leadership, including the appointments of Tseyin Foo as President, Global Supply Chain, and Hannah Poferl as Chief Data Officer. Together, these appointments strengthen the specialist support UMG provides to its labels and teams to drive innovation, develop artists, and grow revenues worldwide. About Universal Music Group At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com. SOURCE Universal Music Group