C

Creative Artists Agency

Global talent and sports agency.

Brand Partnerships Director

Full-Time
$122k - $143k/yr+ Discretionary bonus
Senior
Los Angeles, CA, USA
HybridFour days per week in the Los Angeles office.
Sales & Account ManagementBusiness Development & Partnerships

About the job

Requirements
  • Six to eight years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation.
  • A strong background in partnership development, negotiations, and client servicing.
  • An established network across brands, agencies, and the sports marketing industry.
  • The ability to thrive in a fast-paced environment.
Responsibilities
  • Develop partnership strategies for CAA Hockey clients.
  • Identify new brand partnerships, endorsements, and marketing deals for clients.
  • Drive the end-to-end sales process, from prospecting to execution.
  • Establish and maintain relationships with clients, brands, teams, chief marketing officers, agencies, sponsors, and media partners.
  • Collaborate with on-ice agents and internal partners to execute client marketing initiatives.
  • Develop relationships throughout CAA to identify and create additional opportunities for clients.
  • Ideate creative strategies to grow client visibility and commercial opportunities.
  • Stay current on market trends, athlete marketing opportunities, emerging platforms, and brand partnership strategies.
Desired Qualifications
  • Hockey industry knowledge.

About the company

C

Creative Artists Agency

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Creative Artists Agency (CAA) is a global talent and sports agency that coordinates representation and opportunities across film, television, music, sports, digital media, and live events. It helps clients such as actors, writers, athletes, brands, and other creators by connecting them with opportunities, brands, and capital through a collaborative, multi-disciplinary approach. CAA’s services include talent representation, brand marketing, investment banking, venture funding, and strategic partnerships, all supported by a network of over 2,000 employees and partners worldwide. The company differentiates itself through its broad, cross-sector platform, large international reach, and a commitment to diversity and inclusion, offering integrated deals that leverage talent across multiple disciplines. Its goal is to grow clients’ careers and brands across multiple platforms while setting industry standards and creating new business opportunities.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$175M

Headquarters

Los Angeles, California

Founded

1975

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Simplify Jobs

Simplify's Take

What believers are saying

  • Frame1Games launched August 24, 2026 with multi-million-dollar backing and 2027 event support.
  • CAA signed Kwame Onwuachi in July 2026, immediately landing American Express and Lexus deals.
  • Sydney Sweeney joined CAA in September 2026, restoring premium film leverage after agentless months.

What critics are saying

  • Terrence Howard’s CAA lawsuit survived until September 23, 2026, draining management attention.
  • Sam Esmail left CAA on September 30, 2026, signaling talent churn at the top.
  • AI avatars and direct-to-fan platforms compress agent fees and bypass CAA’s core intermediary role.

What makes Creative Artists Agency unique

  • CAA Vault stores terabytes of client likeness data, controlling voice, face, and body rights.
  • Frame1Games fuses CAA capital, mentorship, and distribution access for indie game developers.
  • September 2026 signings like Sydney Sweeney and Steve Roy show top-tier hiring power.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

22%

1 year growth

22%

2 year growth

22%
4RFV
Oct 15th, 2026
SMAC Entertainment, CAA, EverWonder Studio launch Grand Slam of Flag women's flag football series.

SMAC Entertainment, CAA, EverWonder Studio launch Grand Slam of Flag women's flag football series. 15/10/2026 SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have launched Grand Slam of Flag, a global tournament series featuring top women's national flag football teams and their federations. The series comes as women's flag football builds toward its Olympic debut at LA28. Sam Rapoport, who spent more than 23 years with the NFL, will serve as Commissioner. Michael Strahan, co-founder of SMAC Entertainment, will serve as a founding partner. Consulting with the NFL, SMAC, EverWonder, and CAA Sports will draw on their expertise in live event production, content, talent, commercial strategy, and media to grow the series, develop partnerships, and secure global media and distribution. Grand Slam of Flag will debut in Los Angeles in February 2027 during the week leading up to the Super Bowl, in association with the International Federation of American Football (IFAF). The inaugural event will include six national teams: USA, Canada, Mexico, Great Britain, Spain, and China. The prize pool is $500,000, which the organizers describe as the largest ever offered in women's flag football. National governing bodies from all six countries have confirmed participation: USA Football, Football Canada, Mexico's FMFA, Great Britain's BAFA, Spain's FEFA, and China's CRFA. Additional 2027 event dates and host cities will be announced. Women's flag football is at an extraordinary inflection point. For the first time, kids around the world can grow up with the Olympics as a destination. Now, we have an opportunity to give the world's best athletes a global stage with unprecedented stakes, says Rapoport. With historic prize money, national pride on the line and the world watching, every game will matter. We've assembled a team with deep expertise across flag football, sports and entertainment to create more than a tournament series - a global platform that elevates these athletes, reaches new audiences and delivers must-watch competition on the road to LA28. 05/01/2027. Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be... 15/10/2026. E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m... Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i... FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer... 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Interspace Music
Oct 7th, 2026
CAA brings on former NFL executive Dasha Smith as Chief Operating Officer.

CAA brings on former NFL executive Dasha Smith as Chief Operating Officer. Creative Artists Agency (CAA) has hired former NFL and Sony Music executive Dasha Smith as its new Chief Operating Officer to guide its global operations. October 7, 2026 Prior to this, Smith was Executive Vice President, Chief Administrative Officer at the National Football League Creative Artists Agency (CAA) has hired Dasha Smith as its new Chief Operating Officer. She joins the agency after over six years with the National Football League (NFL). Smith was on NFL Commissioner Roger Goodell's Executive Operating Committee. She also previously served as Executive Vice President, Global Chief Human Resources Officer for Sony Music Entertainment. CAA Co-Chairman and CEO Bryan Lourd: "Dasha is a remarkably talented, accomplished, and energetic leader with a deep understanding of how global organizations operate at their very best. We look forward to welcoming her to our senior management team and benefiting from her significant experience helping to guide leading media and sports organizations." Smith: "I have tremendous respect for the industry leadership position that CAA and its management team continue to build on every year. Even greater is my appreciation for its widely admired, consistent mission to deliver the best possible service and resources to its clients. Joining a culture with that kind of clarity and purpose is an extraordinary opportunity." October 7, 2026 The warning keep having to prove they belong. The burden is on rock Music. October 6, 2026

Decision Marketing
Sep 30th, 2026
Someone like you: Universal hires partnerships chief.

Someone like you: Universal hires partnerships chief. September 30, 2026 8:47 am Universal Music Group, the home of artists from Taylor Swift, Billie Eilish and Bob Marley to Elton John, Adele and Coldplay, has made its second senior appointment this week, recruiting its first president of global brands and commercial partnerships. Libby Bush joins from Creative Artists Agency, where she served as global head of entertainment partnerships and was a member of the agency board; she starts her new role in November. Bush, who has more than two decades of experience driving growth and cultivating relationships at the highest levels of the industry, lead a new global function that brings together UMG's brands, media, and commercial partnership businesses, including Universal Music Group for Brands (UMGB). She will report to UMG's chief operating officer Boyd Muir. Drawing together the expertise and relationships across UMG's labels and businesses, Bush has been tasked with making ambitious collaborations easier to develop and deliver worldwide. Spanning digital platforms, physical products and live experiences, these collaborations will be rooted in artists' originality and authentic connections with fans. Bush joined CAA in 2020, when the agency bought Tandem Entertainment, a business she had founded in 2015. She went on to launch and build CAA's entertainment partnerships division, establishing it as a leading business connecting entertainment, brands and media. Prior to that, Bush worked in senior partnership roles at Marvel Entertainment, ABC Television and the National Basketball Association. Muir said, "As the ways fans experience music evolve, the opportunities for its artists multiply. Bringing its brand, media, and commercial partnerships together under Libby's leadership will help extend its artists' reach and grow their revenues, while giving its partners new ways to build relationships with fans and collaborate with the world's most influential voices. "Libby brings exceptional creative and commercial expertise to the world's leading music company. She'll work with our talent, teams, and partners to create memorable experiences for fans, lasting value for brands, and new possibilities for artists." Bush added: "Music has never been more central to culture, and what artists can build around it has never been bigger. Today's artists are storytellers, founders, and brands in their own right. "UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I am excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love. "I look forward to working with Boyd, our leadership and teams around the world on collaborations that artists are proud of and fans want to be part of." Bush's appointment is the latest in a series of moves to strengthen UMG's central operations under Boyd Muir's leadership, including the appointments of Òscar Celma as senior vice president of applied AI and machine learning earlier this week and Hannah Poferl as chief data officer in January.

The Hollywood Reporter
Sep 29th, 2026
'Mr. Robot' creator Sam Esmail jumps from CAA (exclusive).

'Mr. Robot' creator Sam Esmail jumps from CAA (exclusive). Esmail's latest feature, 'Panic Carefully,' has been mired in post-production and recently saw it release date push from February 2027 to April 2027. September 29, 2026 1:34pm Sam Esmail has left CAA, the agency he has called home since 2015. The writer-director-producer, who became a hot commodity thanks to his TV series Mr. Robot, is now on the hunt for a new agency, sources the The Hollywood Reporter. It is unclear why he left the agency although sources say it could stem from delays with his latest feature, Panic Carefully. The movie wrapped production a year and a half ago, and has seen its release date pushed from February 2027 to April 2027. He still remains with his managers at Anonymous Content and lawyer at McKuin Frankel. Esmail burst onto the scene with Robot, the hit USA Network series that ran from 2015 to 2019. It was the first series for the rising writer, who was repped by ICM before the show established Esmail as a TV writer and producer to be reckoned with. He went on to exec produce series or mini-series Briarpatch, Homecoming, Gaslit, Angelyne, The Resort, each of them attracting top talent, including movie star Julie Roberts, who became an Esmail regular. His relationship with Roberts led to the feature Leave the World Behind, an apocalyptic thriller he wrote and directed for Netflix. The movie, which also starred Mahershala Ali and Ethan Hawke, was in the top 10 of most watched movies on the streamer for a while. With his transition to features underway, he then set up thriller Panic Carefully, also with Roberts, at Warners, giving him a shot at a big theatrical release. The movie wrapped production in March of 2025 and became mired in post-production. It is now due to open April 9, 2027. You May Like

PR Newswire
Sep 29th, 2026
Universal Music Group appoints Libby Bush as President, Global Brands and Commercial Partnerships.

Universal Music Group appoints Libby Bush as President, Global Brands and Commercial Partnerships. Sep 29, 2026, 10:00 ET Entrepreneur and CAA Global Head of Entertainment Partnerships to drive growth for artists and brands and create new experiences for fans across digital platforms, physical products, and live experiences Newly created role further expands UMG's capabilities to accelerate innovation and create new possibilities for artists and songwriters SANTA MONICA, Calif., Sept. 29, 2026 /PRNewswire/ - Universal Music Group (UMG), the world leader in music-based entertainment, today announced the appointment of Libby Bush to the newly created role of President, Global Brands and Commercial Partnerships, starting in November. Bush will lead a new global function that brings together UMG's brands, media, and commercial partnership businesses, including Universal Music Group for Brands (UMGB). Based in Los Angeles, Bush will report to UMG's Chief Operating Officer Boyd Muir. Great artists create worlds around their music, attracting fans and inspiring loyalty. Today, those worlds reach well beyond recorded music, into original content, live experiences, products and new ventures, and the world's leading brands and platforms want to be a part of them. Bush will draw together the expertise and relationships across UMG's labels and businesses to make ambitious collaborations easier to develop and deliver worldwide. Spanning digital platforms, physical products and live experiences, these collaborations will be rooted in artists' originality and authentic connections with fans. Bush joins UMG from Creative Artists Agency (CAA), where she served as Global Head of Entertainment Partnerships and was a member of the Agency Board. She founded and built CAA's Entertainment Partnerships division, establishing it as a leading business connecting entertainment, brands and media. She brings more than two decades of experience driving growth and cultivating relationships at the highest levels of the industry. Bush said, "Music has never been more central to culture, and what artists can build around it has never been bigger. Today's artists are storytellers, founders, and brands in their own right. UMG has the greatest artists and songwriters in the world, extraordinary label teams, and incredible global reach. I am excited to bring those strengths together to give artists even more ways to reach fans and build lasting businesses, and to give brands a meaningful role in something people love. I look forward to working with Boyd, our leadership and teams around the world on collaborations that artists are proud of and fans want to be part of." Muir said, "As the ways fans experience music evolve, the opportunities for our artists multiply. Bringing our brand, media, and commercial partnerships together under Libby's leadership will help extend our artists' reach and grow their revenues, while giving our partners new ways to build relationships with fans and collaborate with the world's most influential voices. Libby brings exceptional creative and commercial expertise to the world's leading music company. She'll work with our talent, teams, and partners to create memorable experiences for fans, lasting value for brands, and new possibilities for artists." Before CAA, Bush founded Tandem Entertainment, an entertainment partnerships agency acquired by CAA in 2020. Previously, she led impactful global brand partnerships at Marvel Entertainment, delivering partnerships and co-marketing across the Marvel Cinematic Universe, and held roles at ABC Entertainment, the WNBA's Los Angeles Sparks and the National Basketball Association. Across her 20+ year career, Bush has developed and negotiated innovative partnerships involving leading brands, talent, producers, studios and platforms. She currently serves on the Board of Directors of Turtle Beach Corporation and was named one of Ad Age's Leading Women in 2025. Bush's appointment is the latest in a series of moves to strengthen UMG's central operations under Boyd Muir's leadership, including the appointments of Tseyin Foo as President, Global Supply Chain, and Hannah Poferl as Chief Data Officer. Together, these appointments strengthen the specialist support UMG provides to its labels and teams to drive innovation, develop artists, and grow revenues worldwide. About Universal Music Group At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com. SOURCE Universal Music Group