Product Marketing Manager
Posted on 11/30/2023
INACTIVE
When I Work

51-200 employees

Shift-based workforce management software for scheduling, time tracking,
Company Overview
When I Work stands out as a market leader in shift-based workforce management software, offering a robust, user-friendly platform that promotes fair scheduling and enhances workplace communication. The company's integrated solutions for employee scheduling, time tracking, and messaging, used by over 200,000 workplaces, streamline operations and foster productive teams. With its focus on an employee-first experience, When I Work not only simplifies scheduling tasks but also empowers employees, making every hour worked more meaningful and valuable.

Company Stage

Series B

Total Funding

$224M

Founded

2010

Headquarters

Minneapolis, Minnesota

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-8%

2 year growth

-3%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 5+ years of related product marketing and/or product management experience in B2B (or B2C) SaaS solutions working across teams
  • Demonstrated experience in leading a product marketing function in a high-growth environment
  • Demonstrated success in positioning and launching differentiated products and solutions in the B2B space preferably or B2C
  • Critical Thinker: critically dissecting and distilling complex issues to formulate actionable strategic decisions and action plans. You learn from mistakes and seek constant improvement.
  • Data-Informed: able to dissect complex business issues, analyze large amounts of data (often from disparate sources), and draw business-specific conclusions and actionable implications
  • Distillation: able to disambiguate, structure, and simplify complex concepts and scenarios into “So What?” and “Now What?” insights to inform stakeholders
  • Influence: asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
  • Independence: You work well in ambiguity. You are a self-starter and can get projects moving while rallying people around you.
  • Shown ability to develop pipeline building strategy for new offerings and up-sell, cross-sell and account-based marketing programs to grow existing relationships.
  • Must be strong in translating complex concepts into compelling messaging for all audiences, including C-level, middle management and employees
  • A sense of humor
Responsibilities
  • Work closely with the Product and Marketing teams to build and execute product marketing plans that help achieve business goals related to When I Work products and solutions
  • Be the central character for go-to-market strategies for new products, new features and how we talk about our products to our customers.
  • Own pricing and packaging, ensuring our plan tiers align to our customer segments, are competitive in-market and help manage customer throughout their lifecycle with When I Work.
  • Understand the market through market analysis, input from Sales, Success and Support teams, client segmentation, and competitive intelligence to generate and share insights about our target audience’s needs, priorities, and challenges
  • Create new opportunities for monetization from products and services, build the right messaging, positioning, packaging and pricing, and work closely with Brand, Performance, Lifecycle Marketing, Sales and Success teams to take these to market effectively
  • Work with the Product team to provide input, market and support the product roadmap and vision
  • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure impact of programs being managed.
Desired Qualifications
  • Experience at a Product Lead Growth organization