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Dr. Squatch

Natural men's grooming products sold online

Associate Director of Retention & Loyalty

Growth MarketingConfirmed live in the last 24 hours
Full-timeMarina Del Rey, CA, USA

About the Job

Requirements

  • At least 8 years of experience in a high-performance environment such as management consulting, direct-to-consumer ecommerce, a consumer brand, or technology.
  • Deep analytical ability, including building models, interpreting complex data sets, and translating findings into strategy.
  • Ability to synthesize ambiguous problems into structured recommendations and present confidently to executive audiences.
  • Proven people-management experience developing strong teams and driving results through others.
  • Fluency with AI tools such as Claude or ChatGPT and comfort integrating them into team workflows.
  • Experience with direct-to-consumer subscription, loyalty programs, and lifecycle tools such as Klaviyo, Recharge, or Postscript is preferred.

Responsibilities

  • Own the retention strategy for the direct-to-consumer business, defining how subscription, loyalty, and lifecycle marketing work together to maximize customer retention and lifetime value.
  • Lead the ongoing revamp of subscription and loyalty programs by defining the experience, value proposition, and roadmap in partnership with Digital Product and Growth.
  • Oversee lifecycle marketing across email, SMS, and direct mail by setting strategic direction, prioritizing the roadmap, and managing the team responsible for execution.
  • Own the retention profit and loss, set annual targets, track performance against plan, and provide regular updates to finance and executive leadership.
  • Advise senior ecommerce and growth leadership by synthesizing performance data, customer insights, and market trends into recommendations and business cases.
  • Build and develop a team of five, fostering analytical rigor, ownership, and continuous improvement.
  • Manage vendor relationships across retention and lifecycle platforms, including Klaviyo, Postscript, Recharge, and Postpilot, to ensure the business receives maximum value.

Desired Qualifications

  • Prior retention or subscription experience is strongly preferred.
  • Experience with Looker or similar business intelligence tools is a plus.
  • Experience with direct-to-consumer subscription, loyalty programs, and lifecycle tools such as Klaviyo, Recharge, or Postscript is a plus.

About the Company

Dr. Squatch

Natural men's grooming products sold online

Dr. Squatch provides premium natural grooming products for men, including soaps, shampoos, conditioners, and deodorants made from natural ingredients. The products are sold online through drsquatch.com, with direct-to-consumer sales, subscription options, and occasional promotions. The company uses social media and content marketing, including a blog with grooming tips and lifestyle content, to engage customers. The key way its products work is by delivering grooming care via natural formulations and a subscription-based, online shopping experience. Dr. Squatch differentiates itself from competitors through a strong focus on natural, organic ingredients and eco-friendly branding tailored to men, combined with education and community-building content. The company's goal is to connect with male consumers seeking natural personal care, build customer loyalty, and grow through direct online sales and recurring subscriptions.

Company size
201-500
Company stage
Acquired
Total funding
$1.5B
Headquarters
Los Angeles, CA
Founded
2013

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