Senior Campaign Manager

As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500–7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing’s contribution to revenue.

You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale.

You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services.

You are part of a global tribe of campaign managers in the U.S., U.K. and The Netherlands.

Responsibilities

Campaign Strategy & Planning

• Input to the US GTM strategy & plan; redefine how we go to market in the 500-7500 employee space through an account-based approach

• Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross functional commercial approach.

• Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact

• Segment and prioritize target accounts based on ICP, intent data, and buying signals

• Align campaign themes with Product, Content and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business

Campaign Execution & Management

• Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication,eventsand new initiatives;in close cooperation with stakeholders in Product Operations, Sales and Content

• Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling

• Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools

Partnership Marketing & Enablement

• Input to the Partnership marketing strategy 

• Support the development and execution of co-marketing campaigns with strategic partners

• Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value

• Collaborate with, and input to, Product Operationsfor development of partner-facing campaign toolkits and assets
  

Performance Optimization & Reporting

• Monitor campaign performance and continuously optimize for engagement, conversion, and ROI

• Conduct A/B testing and experimentation to improve messaging, targeting and channel mix

• Deliver regular reporting and insights to stakeholders, using data to inform future strategy

Cross-functional Collaboration

• Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality

• Support the US Head of Marketing in delivering on pipeline and revenue contribution targets

• Collaborate closely with global marketing teams to share best practices and ensure brand consistency

Market & Audience Insights

• Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging

Requirements

• 5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation

• Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth

• Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo) 

• Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua

• Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics

• Experience in highly data driven Commercial outreach in close cooperation with Sales

• Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus

• Strong commercial acumen and data-driven mindset

• Excellent project management and organizational skills

• Outstanding communication and collaboration abilities

• Creative thinker with a proactive, results-oriented approach

• Comfortable working in a fast-paced, matrixed environment

• Passion for digital innovation and marketing technology

• High quality campaign content creationthrough AI tooling and high-quality campaign content curation

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice