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Sinclair

Telecommunications broadcaster operating TV stations.

Director of Sales and Marketing

Field SalesConfirmed live in the last 24 hours
Full-timeHarrisburg, PA, USA

About the Job

Requirements

  • Experience as a Sales Director or in other sales management and leadership roles, ideally in a media-related industry.
  • Strong analytical skills to assess market data and trends.
  • Ability to build relationships, negotiate, and communicate effectively; proficiency with digital tools and applications.
  • Ability to inspire a team, amplify team members' strengths, guide them toward collective goals, and foster a collaborative environment.
  • Ability to learn, adapt, and embrace challenges in a fast-paced, digital-first environment.
  • A valid driver's license, up-to-date insurance, and reliable transportation for connecting with clients in the community.

Responsibilities

  • Lead the sales team in implementing local sales and marketing strategies to attract, grow, and retain business, showcase opportunities, and deliver results across multimedia content platforms and digital assets.
  • Develop and implement sales and marketing strategies and tactics to meet and exceed sales goals.
  • Lead, mentor, and inspire a team of sales professionals to enhance their skills and drive performance.
  • Analyze market trends, data, and customer needs to identify opportunities for expansion and growth.
  • Build lasting relationships with key clients and stakeholders and support customer satisfaction and loyalty through excellent service.
  • Amplify market presence and work toward sales targets.

Desired Qualifications

  • Experience in a media-related industry.

About the Company

Sinclair

Telecommunications broadcaster operating TV stations.

Sinclair Broadcast Group operates television stations across the United States with major network affiliations, regional sports networks, and digital platforms. It monetizes through advertising, retransmission consent fees, and other broadcast services, supported by traditional signals and online content. The company uses NextGen Broadcast (ATSC 3.0) to deliver higher-quality video and interactive datacasting, opening new data-driven revenue opportunities. By combining local stations, sports networks, and digital media, Sinclair aims to grow audience engagement and expand monetization across its multi-channel ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cockeysville, MD
Founded
1986

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