Email Marketing Specialist

Job Description

Located in the heart of the Northern Puget Sound region, the University of Washington Bothell is one of the UW’s three campuses. Known for its student-centered approach and commitment to access, equity and community-engaged learning, UW Bothell prepares students to be leaders throughout the region, Washington state and beyond. The university is distinguished by its focus on cross-disciplinary teaching, research, scholarship and creative practice that address society's most complex challenges. Serving approximately 6,500 students across five academic schools, UW Bothell combines the strength and reputation of a world-class public research university with the close-knit, innovative campus culture.

At UW Bothell, faculty and staff are united by a shared commitment to fostering belonging, advancing opportunity and creating meaningful impact through education, community partnerships and student success. As part of this mission, the Advancement division works to elevate the university's reputation, inspire engagement and catalyze resources that help ensure UW Bothell can continue delivering a transformational public education for current and future generations.

UW Bothell has an exciting opening for an Email Marketing Specialist. This is a full-time, permanent position.

The Email Marketing Specialist provides technical expertise, best practices and production support for email marketing and event communications across UW Bothell Advancement. The Email Marketing Specialist builds, tests, deploys and evaluates email campaigns and automated audience journeys using Microsoft Dynamics 365 Customer Insights – Journeys (CIJ) and related platforms. Working collaboratively with campus partners, the Email Marketing Specialist translates strategic objectives into technically sound email campaigns, manages production workflows, ensures quality assurance and communicates performance insights to guide recommendations for continuous improvement.

This role also supports event communications in an event management platform, helping colleagues build registration pages and manage confirmation, reminder and post-event communications. By establishing shared standards, improving workflows and leveraging performance data, this role will strengthens the effectiveness, consistency and sophistication of Advancement communications across UW Bothell.

What You Will Do

Email Marketing and Automation Production (35%)

• Build, test, schedule and deploy email campaigns and automated journeys using Microsoft Dynamics 365 CIJ and other approved platforms.

• Manage email production from intake through deployment, translating approved strategies, content and audience requirements into effective campaigns.

• Create audience segments, personalized content and multimodal communications in collaboration with campaign owners and Advancement data partners.

• Ensure the accuracy, accessibility and effectiveness of campaigns through quality assurance testing and technical troubleshooting.

• Advise partners on email structure, subject lines, calls to action and other practices that improve performance.

Cvent Production and Event Communications (20%)

• Build and test registration pages and communication workflows in Cvent, an event management platform.

• Create and schedule confirmations, reminders and post-event communications.

• Translate event requirements into registration fields, audience logic and automated attendee communications.

• Develop reusable templates and provide technical guidance and troubleshooting.

• Collaborate with event leads on strategy, logistics, attendee management, content and approval.

Analytics and Optimization (15%)

• Measure and report on email and audience performance to identify trends and improvement opportunities.

• Develop and evaluate A/B tests to optimize campaign content and timing.

• Translate and present performance insights into recommendations that improve engagement and effectiveness.

Platform Governance and Operational Standards (15%)

• Serve as subject matter expert for CIJ and Cvent communications.

• Administer templates, subscription preferences, consent practices and platform standards.

• Apply governance requirements and best practices for data use, privacy, accessibility and quality assurance.

• Partner with colleagues to maintain brand-aligned, accessible email templates and develop shared workflows in coordination with central University partners.

Consultation, Training and Continuity (10%)

• Advise UW Bothell Advancement on email marketing, automation and audience engagement.

• Develop training, documentation and cross-training to support consistent practices.

• Participate in UW user groups and share relevant platform developments and best practices with colleagues.

• Provide consultation and selective production support to UW Bothell schools and units when work aligns with institutional priorities and has been approved through leadership.

Communications Operations and Other Duties (5%)

• Maintain communications schedules and help identify scheduling conflicts or audience overlap concerns.

• Support rollout of new marketing automation capabilities and perform other duties as assigned.

Required Qualifications 

To be considered for this opportunity, your application must demonstrate that you meet the minimum qualifications and additional qualifications listed below. Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification, and/or registration.

Minimum Qualifications

Applicants who do not meet these qualifications will not be forwarded to the Hiring Department.

Bachelor’s degree in marketing, communications or a related field AND three years of professional experience in email marketing, marketing automation or digital communications.

Preferred Qualifications

• Experience building, testing and deploying email campaigns using a marketing automation or enterprise email platform.

• Working knowledge of HTML and CSS for email, including basic troubleshooting.

• Experience with audience segmentation, automated communications and list management.

• Experience analyzing email performance and translating findings into recommendations.

• Strong project management and attention to detail.

• Ability to communicate technical information clearly and collaborate effectively across teams.

• Experience with Microsoft Dynamics 365 Customer Insights – Journeys, Cvent or similar email marketing, event registration and communication platforms.

• Experience developing templates, documentation, training or platform standards.

• Background in supporting fundraising, alumni engagement, public outreach or nonprofit/higher education communications in a complex or decentralized organization.

• Ability to lift/move 20 pounds regularly and up to 40 pounds occasionally for event setup and teardown.

• During Events (from setup to tear down) or on event days:

o ability to stand 4 or more hours continuously.

o ability to walk 4 or more hours continuously.

o ability to work more than a 10-hour day

What You Can Expect

• Cubicle/open workspace environment which may result in additional or higher levels of noise and visual distractions.

• Ability to work evening and weekend hours, as necessary, on short or limited notice.

• Access to regular and reliable transportation for local travel and be willing to travel when necessary.

#UWUAJOBS

Compensation, Benefits and Position Details

Pay Range Minimum:

$82,008.00 annual

Pay Range Maximum:

$86,268.00 annual

Other Compensation:

-

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About the UW 

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.  

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty. 

Our Commitment 

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected]. 

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.