Full-Time

Vice President of Marketing

Confirmed live in the last 24 hours

AppLovin

AppLovin

501-1,000 employees

Tools for mobile app growth and monetization

Data & Analytics
Consumer Software
Gaming

Compensation Overview

$270k - $400kAnnually

+ Equity + Incentive Compensation

Senior, Expert

Santa Monica, CA, USA + 1 more

More locations: Los Angeles, CA, USA

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
LLM
Social Media
Marketing

You match the following AppLovin's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s degree in Computer Science, Mathematics, Physics, or a related technical field.
  • 5 - 10 years of marketing experience, with experience in leadership roles at high-growth tech companies.
  • Proven track record of leveraging AI tools for marketing workflows.
  • Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software.
  • Comfortable working with technical teams and translating complex concepts into compelling external narratives.
Responsibilities
  • Develop and execute a comprehensive marketing strategy aligned with business goals.
  • Drive brand positioning, awareness, and manage the external corporate narrative.
  • Lead all marketing growth initiatives across all key marketing channels.
  • Foster a culture of innovation, efficiency, and accountability within the team.
  • Recruit, develop, and mentor a high-performing, AI-forward marketing team.
  • Leverage AI tools to optimize content creation, design, localization and campaign execution.
  • Manage a lean, highly effective marketing team with a focus on automation and scalability.
  • Stay at the forefront of emerging AI and marketing technologies to continuously improve processes.
  • Define KPIs and lead data-driven decision-making to assess marketing effectiveness.
  • Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets.
  • Drive innovation in storytelling, positioning, and engagement to continue AppLovin’s brand and product growth through channels such as social media, content, video and more.
  • Maintain and manage relationships with top-tier tech reporters and media outlets to shape and manage company narrative in the media and beyond.
  • Serve as the primary press contact and be a spokesperson when needed as well as manage other executive spokespersons as appropriate.
  • Lead crisis communication and manage press strategies.
  • Handle all corporate communications and partner with investor relations on any relevant investor communications support.
Desired Qualifications
  • Proven experience in the mobile advertising and/or performance marketing.
  • Love for complex puzzles / riddles and being a problem solver at heart.
  • Enjoy digging (through data or otherwise) to find answers to complex questions that may not always have a clear answer.
  • Ability to take technical information and pair it with exceptional storytelling to build a compelling narrative.

AppLovin provides tools and services for mobile app developers to help them grow their businesses. The platform focuses on three main areas: user acquisition, ad monetization, and analytics. It assists developers in attracting new users through targeted advertising and helps them earn revenue by placing ads within their apps. AppLovin's ad management system automates the ad placement process, allowing developers to maximize their earnings. The company differentiates itself from competitors by offering a comprehensive suite of solutions that cater to various stages of an app's lifecycle, and it has strengthened its market position through strategic acquisitions, such as Machine Zone. The goal of AppLovin is to empower app developers with the necessary tools to enhance app performance and profitability.

Company Size

501-1,000

Company Stage

IPO

Total Funding

$396.9M

Headquarters

Palo Alto, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for in-app advertising boosts AppLovin's ad management platform.
  • AI-driven analytics enhance user engagement and monetization strategies for AppLovin.
  • Acquisition of Machine Zone strengthens AppLovin's service offerings and market position.

What critics are saying

  • SayGames' $30M investment in hybrid-casual games challenges AppLovin's market share.
  • Privacy-focused user acquisition strategies may require AppLovin to adapt its offerings.
  • Increased competition in hybrid-casual games could impact AppLovin's competitiveness.

What makes AppLovin unique

  • AppLovin offers end-to-end software and AI solutions for mobile app developers.
  • The company provides a comprehensive suite for user acquisition, ad monetization, and analytics.
  • AppLovin's acquisition strategy enhances its technology and market position.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Employee Stock Purchase Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

2%
MarketBeat
Feb 12th, 2025
Stonebridge Financial Group LLC Makes New $273,000 Investment in AppLovin Co. (NASDAQ:APP)

Stonebridge Financial Group LLC makes new $273,000 Investment in AppLovin Co. (NASDAQ:APP).

MarketBeat
Feb 12th, 2025
Birch Hill Investment Advisors LLC Invests $365,000 in AppLovin Co. (NASDAQ:APP)

Birch Hill Investment Advisors LLC invests $365,000 in AppLovin Co. (NASDAQ:APP).

ETF Daily News
Dec 2nd, 2024
Freedom Investment Management Inc. Makes New $231,000 Investment in AppLovin Co. (NASDAQ:APP)

Freedom Investment Management Inc. makes new $231,000 investment in AppLovin Co. (NASDAQ:APP).

MarketBeat
Nov 24th, 2024
Alpha DNA Investment Management LLC Invests $785,000 in AppLovin Co. (NASDAQ:APP)

Alpha DNA Investment Management LLC invests $785,000 in AppLovin Co. (NASDAQ:APP).

Business Wire
Nov 21st, 2024
AppLovin Corporation Announces Proposed Public Offering of Senior Notes

AppLovin Corporation (NASDAQ: APP) (the “Company”) announced today that it commenced an offering (the “Offering”) of its senior notes (the “Notes”), s

MarketBeat
Nov 21st, 2024
AMG National Trust Bank Makes New $225,000 Investment in AppLovin Co. (NASDAQ:APP)

AMG National Trust Bank makes new $225,000 Investment in AppLovin Co. (NASDAQ:APP).

MarketBeat
Nov 19th, 2024
OneAscent Financial Services LLC Makes New $339,000 Investment in AppLovin Co. (NASDAQ:APP)

OneAscent Financial Services LLC makes new $339,000 investment in AppLovin Co. (NASDAQ:APP).

VentureBeat
Nov 14th, 2024
Saygames Plans To Invest $30M In Promising Mobile Game Projects

Following the success of its previous investments, casual game publisher SayGames plans to offer a further $30 million to studios around the world. The company plans to focus its funding efforts on hybrid-casual mobile games and says it’s open to finding cultivating new long-term partnerships with studios whose games fall under that umbrella.SayGames previously invested $10 million in five studios, including Redux Games. The latter’s hybrid-casual game My Perfect Hotel has now surpassed $100 million in revenue, according to the studio. SayGames’ contribution, aside from the monetary investment, is in-house software and expert support, marketing and publishing help as well as analytics to maximize a game’s reach.“Hybrid-casual” games are defined by AppLovin as having “the simplicity of hyper-casual gameplay with more sophisticated progression mechanics.” SayGames has told GamesBeat previously that these games face challenges adapting to the speed of the mobile gaming market, as well as user acquisition in the face of new privacy restrictions. The company’s mandate is to help such games achieve success despite those obstacles.Yegor Vaikhanski, SayGames CEO, said in a statement, “Our vision is to create an ecosystem where studios can thrive and push the boundaries of hybrid-casual gaming. We see this investment program as an invitation to studios with bold ideas

MarketBeat
Nov 12th, 2024
Legacy Capital Wealth Partners LLC Makes New $268,000 Investment in AppLovin Co. (NASDAQ:APP)

Legacy Capital Wealth Partners LLC makes new $268,000 investment in AppLovin Co. (NASDAQ:APP).

MarketBeat
Nov 9th, 2024
Seascape Capital Management Makes New Investment in AppLovin Co. (NASDAQ:APP)

Seascape Capital Management makes new investment in AppLovin Co. (NASDAQ:APP).

The Motley Fool
Nov 7th, 2024
Here's Why AppLovin Stock Absolutely Skyrocketed to a New All-Time High Today

Just over a year ago, AppLovin launched a new iteration of its artificial intelligence software, which immediately catalyzed growth.

MarketBeat
Nov 2nd, 2024
Silvant Capital Management LLC Invests $5.04 Million in AppLovin Co. (NASDAQ:APP)

Silvant Capital Management LLC invests $5.04 million in AppLovin Co. (NASDAQ:APP).