AppLovin

AppLovin

Tools for mobile app growth and monetization

About AppLovin

Simplify's Rating
Why AppLovin is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consumer Software

Gaming

Company Size

501-1,000

Company Stage

IPO

Headquarters

Palo Alto, California

Founded

2012

Overview

AppLovin provides tools and services for mobile app developers to help them grow their businesses. Its platform focuses on three main areas: user acquisition, ad monetization, and analytics. Developers can use AppLovin's services to attract new users, earn revenue through in-app advertising, and analyze user data to enhance app performance. Unlike many competitors, AppLovin offers a comprehensive suite of solutions that support developers at various stages of their app's lifecycle. The company also strengthens its market position by acquiring other businesses, allowing it to integrate new technologies and improve its offerings. The goal of AppLovin is to empower app developers to maximize their growth and revenue potential.

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for AI-driven ad solutions boosts AppLovin's market potential.
  • Growing mobile gaming interest expands AppLovin's client base and revenue opportunities.
  • Global digital advertising market expansion offers AppLovin increased market share potential.

What critics are saying

  • AppLovin's TikTok acquisition bid faces competition and regulatory scrutiny.
  • Securities class action lawsuit could result in financial penalties and reputational damage.
  • Allegations of ad technology violations may lead to deplatforming and legal challenges.

What makes AppLovin unique

  • AppLovin offers end-to-end software and AI solutions for app developers.
  • The company provides a comprehensive suite for user acquisition, monetization, and analytics.
  • AppLovin's acquisition strategy enhances its technology and service offerings.

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Funding

Total Funding

$4749M

Above

Industry Average

Funded Over

6 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Employee Stock Purchase Plan

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 2%

2 year growth

↑ 2%
Avenuez
Jun 10th, 2025
AppLovin's New Self-Serve Ads Manager: A Complete Review

On June 3, AppLovin officially launched its revamped Self-Serve Ads Manager.

EIN News
Jun 6th, 2025
AppLovin's $100B Bid for TikTok

Adam Foroughi, the reclusive CEO of AppLovin, is making a bold move to acquire TikTok's international assets as the app faces a potential US ban. Despite AppLovin's significant market cap, over $100 billion, Foroughi typically avoids the spotlight. The bid, ahead of a June 19 deadline, marks a rare public step for Foroughi and his company, known for its extensive ad network. The acquisition attempt faces stiff competition.

Tech.eu
May 8th, 2025
London-Based Tripledot Studios Acquires Applovin’S Gaming Portfolio In $800M Deal

UK-based mobile games developer Tripledot Studios has announced the acquisition of AppLovin’s mobile gaming studio portfolio in a deal valued at approximately $800M, marking one of the largest consolidations in the mobile gaming sector to date.The transaction - structured as half cash and half equity - will make AppLovin a minority shareholder in Tripledot and significantly expand the acquirer’s global footprint and talent base.Subject to regulatory approvals and completion, the acquisition will bring Tripledot’s total to 12 studios across 23 cities, with more than 2,500 employees and an active player base of 25 million daily users. Annual gross revenues are projected to reach nearly $2 billion, placing Tripledot among the top five independent mobile gaming companies in the world by revenue.Tripledot already operates from offices in London, Warsaw, Minsk, Barcelona, Jakarta, and Melbourne. The new studios span an additional 17 cities across North America, Europe, and Asia.“This is a big step towards achieving our goal—taking us from being a high-performing challenger to a true global leader,” said Lior Shiff, co-founder and CEO of Tripledot Studios. “It gives us additional scale, diversification and access to the best talent globally. We’re thrilled to welcome these incredible teams to Tripledot.”The acquisition is a notable validation of Europe's maturing gaming ecosystem. Tripledot now follows in the footsteps of earlier European mobile gaming giants like Rovio, King, and Supercell, helping reaffirm the region’s influence on a sector historically dominated by U.S

Business Wire
Apr 18th, 2025
Labaton Keller Sucharow LLP Files Securities Class Action Lawsuit Against AppLovin Corporation and Certain of Its Executives

Labaton Keller Sucharow LLP files securities class action lawsuit against AppLovin Corporation and certain of its executives.

Pocket Gamer
Apr 16th, 2025
Machine Zone CEO out as AppLovin lays off 97 staff

Ad tech firm AppLovin is laying off 97 staff, according to a WARN (Worker Adjustment and Retraining Notification) filing in California.

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