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AppLovin

Sells AI-targeted ads inside mobile games

Overview

AppLovin runs an advertising platform that uses AI to place ads inside mobile apps, mostly games, for app developers and consumer brands looking for customers. In 2023, it overhauled the AI models behind its Axon ad engine, an upgrade that sharply raised advertiser spending and helped AppLovin join the S&P 500 in 2025. Advertisers set a budget and target return in AppLovin Ads Manager, and Axon predicts who will install an app or buy a product, then bids to show them video ads or playable demos. App makers sell their ad space through its MAX auction tool, and AppLovin keeps a share of what advertisers spend. The company was founded in 2012 and is based in Palo Alto, California.

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About AppLovin

Simplify's Rating
Why AppLovin is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

501-1,000

Company Stage

IPO

Headquarters

Palo Alto, CA

Founded

2012

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Simplify's take

What believers are saying

  • Sales keep compounding: revenue rose 53% to $1.92 billion in the June 2026 quarter, with about $2.07 billion forecast next.
  • Non-game advertisers add a second engine: their spending in the June 2026 quarter ran 28% above the 2025 holiday peak.
  • Profits protect jobs: AppLovin kept $1.27 billion, or 66% of revenue, as net income in the June 2026 quarter.

What critics are saying

  • Game-engine maker Unity is catching up: its AI-driven ad sales grew 63% in the June 2026 quarter, faster than AppLovin's.
  • Stock grants have shrunk: shares fell 58% this year through October 8, 2026, while Unity's rose 4%.
  • Growth hinges on its AI engine: slower upgrades to Axon, its ad-targeting system, left June 2026 quarter sales below forecasts.

What makes AppLovin unique

  • It runs unusually lean: 898 employees brought in $5.48 billion of revenue in 2025, over $6 million per person.
  • Most hit games run its ad auctions: 73% of ad-supported top-downloaded games used its MAX tool in March 2025.
  • Its co-founder keeps control: CEO Adam Foroughi and former finance chief Herald Chen direct a majority of shareholder votes.

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Funding

Total Funding

$4.6B

Above

Industry Average

Funded Over

8 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Employee Stock Purchase Plan

Stock Price

Growth & Insights and Company News

6 month growth

1%

1 year growth

-1%

2 year growth

-1%
Yahoo Finance
Nov 6th, 2026
AppLovin CEO targets 30% annual growth after 55% jump in Q3 revenue to $2.18B

AppLovin chief executive officer Adam Foroughi said the business can "compound at roughly 30% annually over the long term." He spoke after the company reported third-quarter revenue up 55% to $2.18 billion, well above the top of its guidance. Analysts expect growth to slow to 25% in 2027 and 21% in 2028, with revenue rising from $5.48 billion in 2025 to $12.2 billion in 2028. Management guided fourth-quarter revenue to $2.37 billion to $2.40 billion, above the roughly $2.25 billion analysts expected. The adjusted EBITDA margin was 84%. Foroughi warned that model gains "won't land on a perfect quarterly schedule." Second-quarter revenue grew just 4.4% from the first quarter. The stock trades at 19x forward earnings, against a three-year average of 30x.

Grupo Suno
Nov 6th, 2026
A company surged 31% while Nasdaq was tumbling: who is AppLovin (APP)?

A company surged 31% while Nasdaq was tumbling: who is AppLovin (APP)? While technology giants were piling up billion-dollar losses on Wall Street, a company specializing in digital advertising managed to swim against the tide. AppLovin (APP), an American company that uses artificial intelligence to connect advertisers with consumers, saw its shares surge 31.04% on Thursday (5), the same day Nasdaq plunged 5.52%. AppLovin (APP) shares closed the session quoted at US$ 356.10, after the company reported net income of US$ 1.44 billion in the third quarter of 2026, growth of 72% compared with the same period last year. Revenue also surprised, reaching US$ 2.18 billion, up 55%. But, after all, what does AppLovin do, and why did a company little known outside the digital advertising world manage to attract so many investors amid a sharp selloff in technology stocks? What is AppLovin (APP) and how does the company make money? Founded in 2012 in California, AppLovin is a technology company specializing in digital advertising. Despite the name, it is not exactly an app that consumers use on their cell phones, but a platform that helps other companies find customers and increase their sales over the internet. In practice, the company works as a bridge between advertisers and advertising spaces available in apps and games. When someone uses a free game on their cell phone and encounters an ad between matches, for example, technologies such as those developed by AppLovin can take part in the process that determines which advertisement will be shown. One of the company's main differentiators is the use of artificial intelligence to analyze data and identify which ads are most likely to generate results. The goal is to allow advertisers to direct their investments toward consumers who are more likely to make a purchase or install a given app. This work is carried out mainly through Axon technology, an artificial intelligence mechanism used by the company to optimize advertising campaigns. AppLovin began gaining ground in the mobile games market but expanded its operations into other categories, including e-commerce. In 2025, it sold its portfolio of game studios to focus its business on digital advertising. The transformation gained another chapter in June 2026, when the company opened its advertising platform to advertisers of different sizes, with no invitation required. Why did AppLovin shares surge 31%? Investor enthusiasm began after the release of third-quarter results on Wednesday (4). In addition to recording significant growth, AppLovin beat analysts' projections in both revenue and earnings per share. Earnings per share reported for comparison with estimates reached US$ 4.30, above the US$ 4.03 expected by the market. Revenue of US$ 2.18 billion also exceeded the forecast of approximately US$ 2.07 billion. Another highlight was cash generation. The company reported free cash flow of US$ 1.4 billion in the quarter, an important indicator for assessing how much money the business can produce after its operating investments. For the fourth quarter, the company forecasts revenue between US$ 2.365 billion and US$ 2.395 billion, signaling an expectation of continued growth. Management also increased the authorization for share buybacks by US$ 3.2 billion, raising the authorized amount available to US$ 3.6 billion at the end of October. This type of operation can benefit shareholders by reducing the number of shares in circulation, although it does not guarantee appreciation. The combination of results above expectations, favorable projections, and share buybacks contributed to the 31.04% appreciation of the shares on Thursday. The movement was even more evident given Nasdaq's performance, an index that concentrates technology companies and fell 5.52% on the same day, pressured by concerns about billion-dollar investments in artificial intelligence. Despite the jump, AppLovin was still accumulating significant losses in 2026, showing that a recovery in a single trading session does not eliminate the risks associated with the business. With the expansion of its advertising platform and the advance of artificial intelligence use, AppLovin (APP) is trying to demonstrate that its technology can transform advertisers' growth into increasingly larger financial results. The challenge now will be to maintain this pace in a competitive market and with investors who are more demanding regarding the return on AI investments.

Yahoo Finance
Nov 5th, 2026
AppLovin jumps 28% as Q3 revenue rises 55% to $2.18B and $3.2B buyback is added

AppLovin shares jumped about 28% to $347.73 on November 5, 2026, after the adtech company reported third-quarter results that beat estimates. The stock remains down about 49% this year. Revenue rose 55% year on year to $2.18B, against the $2.08B analysts expected. Earnings per share were $4.30 versus $4.04 expected. Adjusted EBITDA was $1.84B, an 84% margin. Net income rose 72% to $1.44B, and free cash flow was $1.4B. The board added $3.2B to its buyback authorisation. AppLovin guided fourth-quarter revenue of $2.365B–$2.395B, well above the $2.25B consensus. Management said a partial rollout of its new AI model improved advertiser performance. Goldman Sachs raised its price target to $445 from $400, and Piper Sandler lifted its target to $355 from $325. Scotiabank cut its target to $450 from $515, citing a lower valuation multiple.

Yahoo Finance
Nov 5th, 2026
AppLovin surges 23% after hours as revenue jumps 55% to $2.185B

AppLovin, the worst-performing S&P 500 stock of 2026, surged 23% after hours to about $334 on November 4, 2026. The jump followed third-quarter results that beat estimates. Revenue rose 55% to $2.185 billion, above the $2.07 billion consensus. Net income climbed 72% to $1.439 billion. The company guided fourth-quarter revenue to between $2.365 billion and $2.395 billion, ahead of the $2.25 billion consensus. It expects adjusted EBITDA growth of about 43% to 44%. AppLovin spent $1.4 billion buying back 4.1 million shares in the quarter, and its board added $3.2 billion to the buyback authorisation. If the after-hours gain holds, Fair Isaac would take over as the index's worst performer, down 59% this year.

Yahoo Finance
Nov 5th, 2026
ETFs net sell $42.6M of AppLovin on November 3, led by CGGO's $27.3M cut

ETFs were net sellers of AppLovin (APP) on November 3, with a net outflow of $42.6 million. The move followed a net inflow of $13.2 million on November 2. CGGO led the selling with $27.3 million, a 31.78% cut to its stake. XLC sold $19.4 million and QLD $2.1 million. Still, 27 ETFs bought the stock while 14 sold, though in smaller amounts. Over the last five reported days, ETFs were net sellers on three and net buyers on two. AppLovin, an AI-powered advertising platform, has a market cap of $90.9 billion. Its shares are down 59.67% year to date.

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