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About AppLovin
Industries
Data & Analytics
Consumer Software
Gaming
Company Size
501-1,000
Company Stage
IPO
Total Funding
$396.9M
Headquarters
Palo Alto, California
Founded
2012
Overview
AppLovin provides tools and services for mobile app developers to help them grow their businesses. Its platform assists developers in acquiring new users, monetizing their apps through in-app advertising, and analyzing user data to enhance app performance. AppLovin's offerings cater to various stages of an app's lifecycle, including user acquisition, ad monetization, and analytics. The company generates revenue by automating ad placements within apps and charging for user acquisition services. By acquiring other businesses like Machine Zone, AppLovin strengthens its market position and expands its technology and expertise. The goal of AppLovin is to be a comprehensive solution for mobile app developers, enabling them to effectively grow and monetize their applications.
Simplify's Take
What believers are saying
- Increased privacy regulations create opportunities for privacy-compliant ad technologies.
- Programmatic advertising growth offers new monetization avenues for AppLovin's platform.
- Mobile gaming market growth expands opportunities for user acquisition and monetization services.
What critics are saying
- Ongoing investigations could impact AppLovin's reputation and financial stability.
- Accusations of inflated metrics may lead to regulatory scrutiny and trust issues.
- Class-action lawsuit on unauthorized tracking could result in significant legal costs.
What makes AppLovin unique
- AppLovin offers end-to-end software and AI solutions for app developers.
- The company provides a comprehensive suite for user acquisition, monetization, and analytics.
- AppLovin's acquisition strategy strengthens its market position and service offerings.
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Funding
Total Funding
$396.9M
Above
Industry Average
Funded Over
6 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Employee Stock Purchase Plan
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
↑ 1%SAN DIEGO, Feb. 28, 2025 /PRNewswire/ - Robbins Geller Rudman & Dowd LLP is investigating potential violations of U.S. federal securities laws involving AppLovin Corporation (NASDAQ: APP) focused on whether the company and certain of its top executives made false and/or misleading statements and/or failed to disclose material information to investors.
Stay InformedGet Industry News In Your Inbox…Sign Up Today. AppLovin's CEO has labelled short-seller reports from Fuzzy Panda Research and Culper Research as “false and misleading” after the firms published a number of accusations about the ad tech company's business practices. The research companies’ claims against the ad tech firm include accusations it could potentially inflate its metrics, while also citing a class-action lawsuit accusing AppLovin of tracking users without their consent, including children. They also make a series of other claims in their reports
Capital Advisory Group Advisory Services LLC makes new $213,000 investment in AppLovin Co. (NASDAQ:APP).
Stonebridge Financial Group LLC makes new $273,000 Investment in AppLovin Co. (NASDAQ:APP).
Birch Hill Investment Advisors LLC invests $365,000 in AppLovin Co. (NASDAQ:APP).
AppLovin is Hiring for 9 Jobs on Simplify!
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About AppLovin
Industries
Data & Analytics
Consumer Software
Gaming
Company Size
501-1,000
Company Stage
IPO
Total Funding
$396.9M
Headquarters
Palo Alto, California
Founded
2012
AppLovin is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today