AppLovin

AppLovin

Provides tools for app developers' growth

About AppLovin

Simplify's Rating
Why AppLovin is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consumer Software

Gaming

Company Size

501-1,000

Company Stage

IPO

Headquarters

Palo Alto, California

Founded

2012

Overview

AppLovin provides tools and services for mobile app developers to help them grow their businesses. Its platform focuses on three main areas: user acquisition, ad monetization, and analytics. Developers can use AppLovin's ad management system to automate in-app advertising, which helps them earn revenue by displaying ads within their apps. Additionally, AppLovin offers services that assist developers in attracting new users to their apps, enhancing visibility in a competitive market. The company differentiates itself by acquiring other businesses, such as Machine Zone, to integrate new technologies and improve its offerings. AppLovin's goal is to be a comprehensive solution for app developers, supporting them throughout the app lifecycle to maximize growth and profitability.

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Simplify's Take

What believers are saying

  • The rise of mobile gaming boosts demand for AppLovin's ad monetization services.
  • AI integration in ad targeting allows AppLovin to offer personalized advertising solutions.
  • Increased focus on privacy-compliant advertising benefits AppLovin's transparent ad models.

What critics are saying

  • AppLovin faces scrutiny for allegedly violating app store rules with its ad technology.
  • The company is involved in multiple class action lawsuits alleging securities fraud.
  • Recent layoffs and leadership changes may indicate internal restructuring challenges.

What makes AppLovin unique

  • AppLovin offers end-to-end software and AI solutions for mobile app developers.
  • The company provides comprehensive tools for user acquisition, ad monetization, and analytics.
  • AppLovin's acquisition strategy enhances its technology and service offerings.

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Funding

Total Funding

$4749M

Above

Industry Average

Funded Over

6 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Employee Stock Purchase Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

2%
Pocket Gamer
Apr 16th, 2025
Machine Zone CEO out as AppLovin lays off 97 staff

Ad tech firm AppLovin is laying off 97 staff, according to a WARN (Worker Adjustment and Retraining Notification) filing in California.

Pocket Gamer
Apr 7th, 2025
Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled

Hot five: AppLovin wants to acquire TikTok, supercell's film and TV ambitions, and Netflix Stories cancelled.

PYMNTS
Apr 2nd, 2025
Could Amazon Become Tiktok’S New Owner?

Amazon has reportedly placed an eleventh-hour bid to acquire video app/social commerce platform TikTok. The offer, as reported Wednesday (April 2) by The New York Times (NYT), comes just days ahead of a deadline that requires TikTok’s owner ByteDance to divest the platform or face a ban. However, sources familiar with Amazon’s bid tell NYT that parties involved in the negotiations did not appear to be taking the offer seriously. One source said the offer came in a letter to Vice President JD Vance and Commerce Secretary Howard Lutnick

CNBC
Mar 27th, 2025
Applovin Shares Plunge 20% After Third Short-Selling Firm Slams Company'S Ad Technology

Jaque Silva | Nurphoto | Getty ImagesShares of AppLovin sank 20% on Thursday, their steepest drop on record, as another short-selling firm raised concerns about the company's digital ad technology and claimed that it's violating app store rules.AppLovin tumbled $65.92 to close at $261.70. The stock soared more than 700% last year, the biggest gain among U.S. tech companies, due to enthusiasm surrounding AppLovin's artificial intelligence technology and the growth it was spurring in its ad business. But Muddy Waters Research on Thursday became the third short-selling firm to publish a report meant to raise significant investor skepticism. The stock is down 19% in 2025 after Thursday's drop.The report said that AppLovin's ad tactics "systematically" violate app stores' terms of service by "impermissibly extracting proprietary IDs from Meta, Snap, TikTok, Reddit, Google, and others." In so doing, AppLovin is funneling targeted ads to users without their consent, Muddy Waters said."If APP is not deplatformed, logically, numerous competitors will start copying APP's techniques because there is little technology involved," the firm wrote.Last month, Fuzzy Panda Research was one of two firms, along with short-seller Culper Research, that critiqued AppLovin's AXON software, which drove its earnings growth and stock surge. The shares dropped 12% on Feb

Daily Guardian
Mar 10th, 2025
APP Stockholders: Robbins LLP Reminds Investors that a Class Action was filed Against AppLovin Corporation

APP stockholders: Robbins LLP reminds investors that a class action was filed against AppLovin Corporation.

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AppLovin is Hiring for 18 Jobs on Simplify!

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