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AppLovin provides a suite of tools for mobile app developers to grow and monetize their apps. It offers user acquisition services to help apps reach new users, an ad monetization platform that automates in-app advertising to maximize revenue, and analytics to study user behavior and improve performance. The company earns revenue from running in-app ads for developers and by charging for user acquisition services, while also expanding through acquisitions (e.g., Machine Zone) to integrate new technologies. AppLovin's goal is to be a comprehensive platform that supports app developers through the entire app lifecycle, from attracting users to monetizing and optimizing their apps.
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
501-1,000
Company Stage
IPO
Headquarters
Palo Alto, California
Founded
2012
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Total Funding
$4.8B
Above
Industry Average
Funded Over
8 Rounds
Health Insurance
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Vision Insurance
401(k) Company Match
Employee Stock Purchase Plan
Greenhaven Road Capital highlighted AppLovin Corporation in its second-quarter 2026 investor letter, describing it as an AI company specialising in ad matching. The fund holds a 1% position in the mobile technology company. AppLovin generated $5.48 billion in revenue in 2025, marking approximately 70% year-over-year growth. The company posted $3.95 billion in free cash flow with an 88% conversion rate of adjusted EBITDA to free cash flow. Greenhaven noted AppLovin should generate more than $6 million of EBITDA per employee in 2026 whilst reducing headcount and maintaining high growth rates. Shares traded at less than 20 times 2027 free cash flow. As of 14 August 2026, AppLovin closed at $315.44 per share with a market capitalisation of $105.97 billion. The stock declined 28.07% over the previous 52 weeks.
AppLovin achieved a triple-digit Rule of 40 score, rivalling Palantir Technologies' 155, whilst trading at a significantly lower valuation with a forward price-to-earnings ratio below 19. The adtech company differentiates itself by charging advertisers only when ads convert, using its Axon 2 models to drive growth beyond its original gaming niche. Second-quarter revenue grew 53% year-over-year, though this marked a slowdown from 59% in the first quarter due to gaming advertising weakness and model upgrade timing. Non-gaming revenue exceeded the fourth quarter by 28%. Management reports the model update is now live and third-quarter performance has started strongly. The company targets long-term compound annual revenue growth of 30% as it expands beyond gaming into broader markets.
AppLovin's stock has dropped 53% year-to-date despite reporting 53% revenue growth to $1.92 billion in Q2 2026. The company missed revenue consensus by less than 1%, its first guidance miss since its 2021 IPO, triggering a nearly $40 billion market value loss. CEO Adam Foroughi explained that AI model improvements were lighter than usual during the quarter. Bank of America downgraded the stock from Buy to Neutral on 11 August, questioning whether AppLovin's AXON advertising engine is truly self-improving or relies heavily on engineer-led upgrades. The company achieved an 84% adjusted EBITDA margin and bought back $551 million in stock. It guided Q3 revenue to $2.06–$2.09 billion. Hedge fund ownership declined from 108 funds in Q4 2025 to 91 in Q1 2026.
AppLovin and Arista Networks are both capitalising on AI-driven growth, but serve different markets. Arista Networks provides high-speed networking equipment for data centres, whilst AppLovin offers an AI-powered mobile app advertising platform. Arista Networks reported FY 2025 revenue of nearly $9.0 billion, up 28.6% year-over-year, with net income of approximately $3.5 billion and a 39% net margin. The company holds no debt and generated nearly $4.3 billion in free cash flow. However, two customers accounted for 16% and 26% of total revenue respectively, creating concentration risk. AppLovin achieved FY 2025 revenue of approximately $5.5 billion, representing 70% growth. Net income reached nearly $3.3 billion with a 60.8% net margin. The company completed the sale of its internal apps business in June 2025 to focus on its software and advertising platform.
AppLovin reported second quarter revenue of $1.92 billion, missing analyst estimates of $1.95 billion, whilst adjusted EBITDA of $1.61 billion also fell short of the $1.64 billion expected. The company attributed the shortfall to slower-than-usual improvements in its gaming advertising business models during the quarter. CEO Adam Foroughi said model enhancements materialised just after quarter end rather than during Q2. He emphasised the timing was the issue, not changes in advertiser demand or competitive pressures. Third quarter guidance also disappointed, with revenue forecast at $2.07 billion versus analyst estimates of $2.08 billion, and EBITDA guidance of $1.73 billion below the $1.75 billion expected. The company is focusing on mid-market advertisers through partnerships with analytics firms, with plans to gradually expand as its platform matures.
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Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
501-1,000
Company Stage
IPO
Headquarters
Palo Alto, California
Founded
2012
Find jobs on Simplify and start your career today