A

Accenture

Advises businesses and runs their technology

GenAI Marketing Transformation Consulting Manager

Full-TimeUpdated on 10/15/2026
No salary listed
Expert
Bachelor's
Taguig, Metro Manila, Philippines
In Person
ConsultingStrategy & Management Consulting

About the job

Requirements
  • Deep expertise across B2B marketing, product marketing, brand strategy, go-to-market planning, account-based marketing, campaign management, and channel activation.
  • Ability to translate business opportunities into Generative AI and agentic AI use cases, target-state processes, operating models, and executable transformation roadmaps.
  • Strong understanding of marketing data, customer relationship management, marketing automation, content supply chains, campaign orchestration, analytics, and integration with AI platforms.
  • Ability to facilitate executive workshops, shape transformation narratives, and communicate complex AI concepts in clear business language.
  • Strong commercial acumen, including business-case development, benefits realization, proposals, solutioning, estimation, and engagement budgeting.
  • Working knowledge of responsible AI, privacy, security, intellectual-property considerations, and human oversight for enterprise marketing use cases.
  • Strong research, analytical, problem-solving, and storytelling skills focused on measurable customer and business outcomes.
  • Ability to build and lead multidisciplinary teams and establish effective relationships across clients, technology partners, and internal stakeholders.
  • Excellent oral and written communication skills, executive presence, and ability to lead through ambiguity and change.
  • Minimum bachelor's degree in marketing, business, communications, technology, or a related field.
  • 12+ years of experience in marketing strategy, transformation, consulting, or marketing operations, with demonstrated recent experience in Generative AI and agentic AI-led marketing.
  • Proven experience leading Generative AI-led marketing transformation from strategy and operating-model design through implementation, adoption, and scale.
  • Strong track record across B2B marketing, account-based marketing, product and brand strategy, go-to-market planning, and integrated campaign ecosystems.
  • Experience designing full-funnel programs using customer relationship management, marketing automation, and data platforms, including lead scoring, journey orchestration, and performance measurement.
  • Relevant industry experience across one or more of BFSI, healthcare/HealthTech, IT services, and FMCG/consumer sectors.
  • Hands-on exposure to enterprise Generative AI tools such as Google Gemini, Google AI Studio, NotebookLM, Microsoft Copilot, or comparable platforms.
  • Experience working with senior client leaders, technology partners, and global teams, including building or leading multidisciplinary marketing centers of excellence.
  • Solid understanding of change management methodologies, including the ability to lead clients through upskilling, transformation, and technology adoption.
  • Strong background in consulting and developing client-centric solutions that combine technology, AI, and MarTech to address complex marketing challenges.
  • Demonstrated expertise in cross-functional collaboration with technical teams, including solution architects and Data & AI teams, and business teams.
Responsibilities
  • Assess clients’ current-state marketing capabilities, identify value pools, and define the target-state vision, roadmap, business case, operating model, governance, and change agenda.
  • Lead, coach, and build cross-functional teams to embed leading AI and Generative AI platform capabilities into core marketing-service workflows.
  • Embed Generative AI and agentic workflows across value-proposition development, campaign planning, content creation, channel activation, analytics, and optimization.
  • Build client relationships, influence decision-making, and guide clients through digital transformation in marketing.
  • Define intelligent agents and agent-to-agent workflows for research, audience insight, campaign design, content, quality checks, personalization, lead management, and measurement.
  • Develop offerings and client solutions aligned with the broader platform ecosystem and clients’ needs, integrating AI-powered marketing strategies.
  • Create account prioritization, customized research and messaging, campaign programs, and orchestration models to improve engagement, conversion, and customer experience.
  • Translate regulatory sensitivities, customer and advisor journeys, and domain requirements into practical AI-enabled marketing strategies and operating models.
  • Connect customer relationship management, marketing automation, data, and AI capabilities to create continuous insight-led growth loops, dynamic lead scoring, and real-time journey prioritization.
  • Guide clients in designing and implementing future-fit marketing organization blueprints that leverage technology and AI.
  • Prioritize Generative AI use cases, quantify revenue, productivity, and customer-experience impact, define key performance indicators, launch pilots, and establish pathways to scale.
  • Establish human-in-the-loop controls and standards for privacy, security, intellectual property, content quality, bias, risk management, and performance monitoring.
  • Evaluate platforms, tools, vendors, data readiness, and integration options with technology, data, security, and architecture teams.
  • Lead strategic assessments of current marketing capabilities and define Generative AI-led reinvention roadmaps, future operating models, capabilities, and process designs.
  • Collaborate with hyperscalers and ecosystem partners to develop joint propositions, integrated go-to-market plans, reusable assets, and sponsored solution opportunities.
  • Drive consultative selling and client engagement, identifying opportunities to apply leading Generative AI platform solutions to marketing challenges.
  • Build multidisciplinary teams across content, campaign management, digital analytics, and operations, driving quality, adoption, and continuous improvement.
  • Collaborate with solution architects, Data & AI teams, and platform and ecosystem subject-matter experts to design and implement comprehensive, scalable marketing solutions.
  • Manage senior stakeholders, teams, and delivery while contributing to proposals, solutioning, estimation, thought leadership, training, and capability development.
  • Lead development of transformation strategies by integrating multi-platform Generative AI and agentic marketing capabilities into client ecosystems.
  • Translate emerging Generative AI trends, agentic workflows, and ecosystem capabilities into practical, client-ready solutions.
Desired Qualifications
  • AI/Generative AI certifications such as Azure AI Fundamentals, Copilot or agent-building learning, or equivalent credentials.

About the company

A

Accenture

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Accenture advises large businesses and public agencies on strategy, builds their technology systems and runs ongoing operations. Its teams connect business planning with implementation, covering areas such as cloud migration, cybersecurity and customer experience. Consultants work with clients to redesign processes, while engineers integrate software from technology partners and maintain the resulting systems for multinational organizations. Clients pay for project work or continuing services, including application support and business processes such as finance and customer service. Accenture was founded in 1989 and has its headquarters in Dublin, Ireland.

Company Size

10,001+

Company Stage

IPO

Headquarters

Dublin, Ireland

Founded

1989

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Simplify's Take

What believers are saying

  • Business demand grew: October 2026 results showed $74.2 billion annual revenue, up 5% in local currency.
  • Eligible US employees buy discounted stock: Accenture's purchase plan sells shares at 15% below market price.
  • Client relationships run deep: Accenture has worked with 195 of its top 200 customers for more than ten years.

What critics are saying

  • Bookings are not guaranteed revenue: most Accenture contracts let clients cancel quickly with little or no penalty.
  • Promotions require AI adoption: Accenture's CEO said in March 2026 that employees must use its tools effectively.
  • Federal hiring practices proved costly: Accenture settled discrimination allegations for $25 million in September 2026, without a liability finding.

What makes Accenture unique

  • Its AI platform switches models: AI Refinery selects among prebuilt models according to cost, performance and other requirements.
  • Accenture owns specialist Microsoft expertise: it cofounded the Microsoft-focused Avanade consultancy with the software maker.
  • Consulting includes creative agencies: Accenture Song owns businesses spanning advertising, digital product design and customer engagement.

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Benefits

  • Health Insurance
  • Professional Development Budget
  • 401(k) Retirement Plan
  • 401(k) Company Match

Company News

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Yahoo Finance
Oct 16th, 2026
Accenture's AI push: analysts see earnings reaching $10.3B by 2029 on 5.2% yearly revenue growth

Accenture is shifting AI work from pilots to deeply embedded systems, according to recent deals with UMass Memorial Health, Dell, Microsoft and Workday. The UMass Memorial project is a multi-year AI data platform, while the Dell alliance pitches private AI infrastructure to regulated clients. Analysts expect revenue to grow 5.2% a year over the next three years, with profit margins rising from 11.3% to 11.9%. They forecast earnings of $10.3 billion by 2029, up from $8.4 billion today, on revenue of $86.3 billion. The stock trades at a price-to-earnings ratio of 14.2x, against 21.9x for US IT peers. Risks include slower decision cycles in federal and EMEA work, which could curb consulting demand and margins.

Yahoo Finance
Oct 14th, 2026
Accenture plans $9.5B shareholder returns and $5B acquisitions as it bets on AI reinvention

Accenture (NYSE: ACN) is betting on enterprise AI as its main growth engine. At its Investor and Analyst Day, the company targeted at least mid-single-digit constant-currency revenue growth in fiscal 2027 and 2028, rising to mid- to high-single-digit growth from fiscal 2029. Chief executive officer Julie Sweet said AI will create new demand that exceeds work lost to automation. The company has grown its AI and data workforce from 40,000 to nearly 110,000. Accenture plans to return $9.5 billion to shareholders in fiscal 2027 and spend about $5 billion on acquisitions. It expects annual operating-margin growth of 10 to 30 basis points. Its network of specialised businesses, now 6% of revenue, could double by fiscal 2029. Fiscal 2026 revenue was $74.2 billion, up 5% in local currency.

Yahoo Finance
Oct 14th, 2026
Accenture shares up 10.4% as dividend rises to $1.71 and AI alliances with Dell and Workday expand

Accenture shares rose 10.4% after the company reported higher sales and earnings for its fourth quarter and full year in early October 2026. It confirmed fiscal 2027 guidance, raised its quarterly dividend to $1.71 per share, and completed a long-running share repurchase program. The company also expanded its AI alliances with Dell and Workday and acquired Sagacity. It aims to embed agentic AI into client functions such as HR, finance, and customer engagement. Accenture's narrative projects $86.3 billion in revenue and $10.3 billion in earnings by 2029, up from $8.4 billion today. Pricing pressure and slower discretionary spending remain the main risks.

Yahoo Finance
Oct 13th, 2026
Accenture shares up 77% from June low as Oct. 14 Investor Day nears

Accenture will hold an Investor Day on October 14, where it is expected to detail its long-term strategy, AI monetisation plans, growth guidance, and margin expansion goals. The event follows a rebound in its shares after fears that AI would erode traditional consulting work. The stock hit a low of $118.15 in June, down from a January high of $291.09. It has since gained nearly 77%, helped by fourth-quarter results on October 1 and an expanded collaboration with Dell Technologies. Fourth-quarter revenue rose 6% to $18.7 billion, and new bookings reached $22.2 billion. Accenture expects fiscal 2027 revenue growth of 3% to 6% in local currency. It raised its quarterly dividend by 5% to $1.71 per share, payable November 13, 2026. Its market capitalisation is about $139.6 billion.