At least 3 years of hands-on experience in campaign management or execution across multiple channels at a SaaS or marketing technology company, with direct client or sales team interaction.
Ability to manage client relationships and gather requirements through standardized intake processes in B2B lead generation environments.
Strong knowledge of multi-channel tools and compliance standards such as GDPR and CCPA.
Experience with CRM platforms such as Salesforce and analytics tools for performance tracking and client reporting.
Ability to translate client and sales needs into executable campaigns.
Organizational skills to manage multiple standardized deliverables under tight deadlines.
Ability to collaborate in matrixed structures, including dotted-line reporting to specialized teams.
Analytical experience deriving insights from campaign data to optimize ROI and support sales pipelines.
Responsibilities
Execute and optimize campaigns across multiple channels, following standardized intake processes for deliverables from clients, sales, and internal teams, including creative assets, targeting parameters, and compliance checklists.
Serve as the primary point of contact for clients and the sales team on campaign intake, requirements gathering, and status updates to ensure alignment with business objectives.
Manage the end-to-end campaign lifecycle, from client or sales brief review and setup through launch, monitoring, and performance reporting, ensuring alignment with Integrate's lead generation standards.
Collaborate with a designated dotted-line team on strategy, best practices, and feedback loops to refine campaign tactics and tooling.
Monitor campaign metrics, including leads, conversion rates, and allocation details, using platform analytics; share insights with clients and sales to demonstrate value and identify upsell opportunities.
Standardize and document intake workflows to streamline handoffs from sales, clients, marketing, and product teams, reducing errors and accelerating time to launch.
Partner cross-functionally with Customer Success, Product, and Engineering to integrate client feedback and enhance multi-channel features.
Maintain records in CRM tools and campaign management platforms, contributing to team knowledge sharing and process improvements.
Support ad hoc requests from clients and sales and contribute to team initiatives.
Perform other duties as assigned.
Desired Qualifications
A bachelor's degree in Marketing, Communications, or a related field is preferred.
About Integrate
Integrate is a B2B demand orchestration platform that helps enterprise marketing teams capture, validate, and activate leads across every channel — turning fragmented demand generation into a unified, measurable pipeline.
Key Responsibilities
·Execute and optimize campaigns across multiple channels, adhering to standardized intake processes for deliverables from clients, sales, and internal teams (e.g., creative assets, targeting parameters, compliance checklists).
·Serve as primary point of contact for clients and sales team on campaign intake, requirements gathering, and status updates to ensure alignment with business objectives.
·Manage end-to-end campaign lifecycle, from client/sales brief review and setup to launch, monitoring, and performance reporting, ensuring alignment with Integrate's lead generation standards.
·Collaborate with a dotted-line designated team for strategy, best practices, and feedback loops to refine campaign tactics and tooling.
·Monitor campaign metrics (e.g., Leads, conversion rates, allocation details) using platform analytics, sharing insights with clients and sales to demonstrate value and identify upsell opportunities.
·Standardize and document intake workflows to streamline handoffs from sales, clients, marketing, and product teams, reducing errors and accelerating time-to-launch.
·Partner cross-functionally with Customer Success, Product, and Engineering to integrate client feedback and enhance multi-channel features.
·Maintain meticulous records in CRM tools and campaign management platforms, contributing to team knowledge sharing and process improvements.
·Support ad-hoc requests from clients/sales and contribute to team initiatives, fostering a collaborative environment.
·Other duties as assigned.
Qualifications
·3+ years of hands-on experience in campaign management or execution across multiple channels at a SaaS or marketing technology company, with direct client or sales team interaction.
·Proven ability to manage client relationships and gather requirements through standardized intake processes in B2B lead generation environments. - Strong knowledge of multi-channel tools and compliance standards (e.g., GDPR, CCPA).
·Experience with CRM platforms like Salesforce and analytics tools for performance tracking and client reporting.
·Excellent communication and relationship-building skills, with the ability to translate client/sales needs into executable campaigns.
·Detail-oriented with excellent organizational skills, able to manage multiple standardized deliverables under tight deadlines.
·Proven ability to collaborate in matrixed structures, including dotted-line reporting to specialized teams.
·Analytical mindset with experience deriving insights from campaign data to optimize ROI and support sales pipelines.
·Bachelor’s degree in Marketing, Communications, or related field preferred.