Publicis Groupe

Runs advertising and digital transformation services

Digital Strategy Manager

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeAlicante, SpainNo salary listedIn-person

About the Job

Requirements

Proven experience in digital marketing strategy and campaign management across multiple industries.
Strong expertise in paid media platforms including Meta, TikTok, and Google Ads, and performance-driven optimization.
Experience with reporting tools, especially Looker Studio.
Knowledge of Shopify, including content management, apps, and analytics.
Experience with marketing automation tools such as Connectif or Klaviyo.
Solid understanding of search engine optimization, user experience, and analytics principles.
Fluent English, written and spoken, is mandatory.
Additional language proficiency in French, German, Italian, or Portuguese is a plus.

Responsibilities

Design and lead end-to-end digital marketing strategies for multiple brands and industries, adapting approaches to meet specific business goals.
Lead and oversee paid media campaigns across platforms such as Meta, TikTok, and Google Ads; monitor key performance indicators including cost per acquisition, return on ad spend, and cost per lead, and optimize performance accordingly.
Build and maintain strong client relationships, understand client needs, and help define and achieve marketing objectives through tailored solutions.
Create and present performance reports using Looker Studio, providing clear insights and actionable recommendations.
Support basic Shopify operations, including content updates, app recommendations and implementations, and platform performance analysis.
Implement and manage marketing automation workflows using platforms such as Connectif and Klaviyo.

Desired Qualifications

Additional proficiency in French, German, Italian, or Portuguese.

Company description

We are a strategic digital business consultancy with more than 18 years of experience, now integrated into the global ecosystem of Publicis Groupe. We don’t just build websites; we transform businesses. We combine strategy, creativity, and technology to scale projects with international impact. If you’re looking for a place where innovation is part of everyday life, this is the place for you.

Overview

A versatile, proactive, and adaptable professional with solid experience in leading digital marketing strategies. The ideal candidate is dynamic, capable of developing and coordinating tailored strategies across different brands and industries, understanding their unique needs and business objectives.

This person should be able to build strong client relationships, acting as a strategic advisor and driving long-term success for each brand. A fast learner with the ability to adapt to new environments and lead projects effectively, always with a collaborative mindset and strong results orientation.

Responsibilities

Marketing Strategy Development: Design and lead end-to-end digital marketing strategies for multiple brands and industries, adapting approaches to meet specific business goals.
Paid Media Management: Lead and oversee paid media campaigns across platforms such as Meta, TikTok, and Google Ads. Monitor key KPIs (CPA, ROAS, CPL) and optimize performance accordingly.
Client Management: Build and maintain strong client relationships, understanding their needs and helping define and achieve their marketing objectives through tailored solutions.
Reporting & Analytics: Create and present performance reports using Looker Studio, providing clear insights and actionable recommendations.
Shopify Management: Support basic Shopify operations, including content updates, app recommendations/implementations, and performance analysis within the platform.
Marketing Automation: Implement and manage automation workflows using platforms such as Connectif and Klaviyo.

Qualifications

Proven experience in digital marketing strategy and campaign management across multiple industries.

Strong expertise in paid media platforms (Meta, TikTok, Google Ads) and performance-driven optimization.

Experience with reporting tools, especially Looker Studio.

Knowledge of Shopify (content management, apps, and analytics).

Experience in marketing automation tools such as Connectif or Klaviyo.

Solid understanding of SEO, UX, and analytics principles.

Strong communication and client-facing skills, with the ability to act as a strategic advisor.

Team player with leadership skills and experience working with cross-functional teams.

Languages: Fluent English (written and spoken) is mandatory. Additional languages (French, German, Italian, or Portuguese) are a plus.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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