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Full-Time

Senior Product Manager

GTM Strategy

Confirmed live in the last 24 hours

mParticle

mParticle

201-500 employees

Customer data platform for marketing optimization

AI & Machine Learning
Consumer Software
Data & Analytics

Compensation Overview

$175k - $220kAnnually

+ Equity + Benefits

Senior, Expert

Remote in Canada

Category
Product Management
Product Strategy
Product
Required Skills
Sales
UI/UX Design
Marketing
Requirements
  • 5-10+ years of product management or related experience at software technology companies.
  • Experience in the CDP, MarTech, or ML/AI space
  • Experience launching and growing adoption of products by driving GTM initiatives.
  • Experience communicating and positioning value with customers.
  • Proven ability to comprehend and articulate complex data infrastructure concepts and strategic insights into market needs and customer pain points.
  • Outstanding storytelling, writing, and presentation skills, capable of engaging both technical and business audiences.
  • Demonstrated ability to work cross-functionally, fostering collaboration and driving strategic alignment across diverse teams.
  • Excellence in managing multiple projects and programs simultaneously, showcasing strong organizational skills, the ability to prioritize effectively, and maintaining high-quality standards under tight deadlines.
Responsibilities
  • Spearhead product launches with meticulously planned go-to-market strategies, ensuring seamless orchestration and measurable impact.
  • Collaborate with key stakeholders to craft and execute compelling marketing content and campaigns that drive product demand, adoption, and customer engagement.
  • Serve as a hub of product and market knowledge, facilitating strategic alignment across product, sales, marketing, and customer success teams.
  • Understand and analyze diverse needs from our customers, think strategically, and lead with data-driven decisions.
  • Make the hard calls to make insightful decisions and nuanced tradeoffs, balancing numerous priorities and requests across multiple groups of external and internal stakeholders and customers, to accomplish great things.
  • Leverage your deep understanding of developer experience and software development to deliver solutions that delight our developer community.
  • Be the champion to manage development timelines with transparency, consistent high quality, and iterative delivery that inspires the rest of the PM team to follow.
  • Balance long-term growth, near-term wins, and execution. Be excited to wear many hats as the company goes through hyper startup growth.
  • Translate complex business use cases into actionable engineering specs conveying UI/UX requirements, prioritization, and definitions of success.

mParticle enhances customer data for businesses in digital marketing and advertising by unifying customer interactions into a single profile. This allows companies to improve conversion rates and customer retention while using AI to predict outcomes and target users effectively. mParticle stands out by helping businesses build a first-party data foundation and ensuring customer privacy. The goal is to empower businesses to make informed decisions and adapt to changes in technology and privacy.

Company Stage

Series E

Total Funding

$304M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-4%

2 year growth

-11%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with major brands like Burger King, KFC, and McDonald’s highlight mParticle's strong market presence and industry trust.
  • The company's ability to integrate with various marketing and advertising solutions provides businesses with versatile tools to enhance customer engagement and optimize experiences.
  • mParticle's continuous innovation, such as the recent support for AWS for Advertising & Marketing, ensures that it remains at the forefront of technological advancements in the industry.

What critics are saying

  • The highly competitive digital marketing and advertising landscape requires mParticle to continuously innovate to maintain its market position.
  • Dependence on subscription fees means that economic downturns or budget cuts in client companies could impact revenue stability.

What makes mParticle unique

  • mParticle's AI-driven approach to unifying customer data across all channels into a single profile offers a comprehensive view of the customer journey, setting it apart from competitors.
  • The company's focus on real-time audience segmentation and predictive analytics allows businesses to proactively target users and mitigate churn, providing a significant competitive edge.
  • mParticle's strong emphasis on first-party data foundation and privacy safeguards addresses growing concerns over data security and regulatory compliance, distinguishing it in the market.

Benefits

Excellent benefits

Pawternity policy

401k

Unlimited time off

Bring your dog!

Commuter program

Flexible hours

Healthy snacks

Parental leave