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Assort Health

AI-powered healthcare call center automation

Senior Manager - Demand Generation

Growth MarketingUpdated on Nov 13
Full-timeRemote in USARemote

About the Job

Requirements

  • 4–6+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments; healthcare technology experience is a plus.
  • Strong digital marketing capability and hands-on experience executing and running campaigns day to day.
  • Experience growing a database organically through multiple channels.
  • A proven track record of generating qualified leads through highly targeted campaigns and driving pipeline and revenue.
  • Experience supporting sales enablement processes to maximize demand-generation campaign reach and impact.
  • Experience collaborating cross-functionally with ABM, Product Marketing, and Sales rather than owning one lane end to end.
  • Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops.
  • Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, LinkedIn Ads, and paid media platforms.
  • Experience with account-based marketing platforms such as 6Sense, Demandbase, Vector.co, or similar.
  • Ability to make data-informed decisions and run experiments.
  • Self-starting approach and comfort with ambiguity and ownership of outcomes.

Responsibilities

  • Drive qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
  • Partner with the ABM Manager to execute targeted account-based programs using paid media, email marketing, sponsored content, paid social, and web for key target accounts.
  • Run paid search, paid social—especially LinkedIn—SEO/GEO, content syndication, and industry partnerships; work with external agencies to test, learn, and optimize for pipeline quality.
  • Run email marketing and lead-nurturing programs that educate buyers, build trust, and move prospects from interest to opportunity.
  • Track success metrics, dashboards, and reporting that connect programs to pipeline and revenue; analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
  • Collaborate with Sales and SDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops.
  • Partner with Product Marketing, Content, and Brand to build assets that communicate Assort's value, resonate with decision-makers, and drive engagement across the buyer journey.
  • Identify what is working, what should be systematized, and opportunities to expand program reach as demand grows.

Desired Qualifications

  • Healthcare technology experience.

About the Company

Assort Health

AI-powered healthcare call center automation

Assort Health provides AI-powered call center support for healthcare providers, automating tasks like scheduling, follow-ups, prescription refills, and eligibility checks to improve efficiency and patient experience. The AI assistant works within the provider’s workflow, handling real-time changes and coordinating with patients and clinicians, while continuously monitoring quality to maintain service integrity. It integrates with healthcare systems using open standards like HL7, FHIR, and CSV and is offered as a subscription with tailored implementation plans. Its goal is to reduce staffing pressure, improve call resolution rates, and deliver a more patient-centric experience by automating administrative work and optimizing scheduling.

Company size
201-500
Company stage
Series C
Total funding
$221.5M
Headquarters
San Francisco, CA
Founded
2023

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