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Publicis Groupe

Runs advertising and digital transformation services

Associate Strategy Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience in media strategy, communications planning, or a closely related discipline, developed in an agency, client, or similarly relevant environment.
  • A solid grounding in strategic thinking, including interrogating briefs, defining problems, developing insights, prioritising audiences, and connecting communications strategy to media and measurement.
  • Experience taking ownership of complex strategic work and translating thinking into clear, persuasive presentations and recommendations.
  • A strong understanding of today's media landscape across paid, earned, shared, and owned channels, with the ability to connect different disciplines into an effective media strategy.
  • Confidence working with research and evidence, including audience, market, and media research platforms such as GWI, with the judgement to question outputs and identify the implications that matter.

Responsibilities

  • Lead strategic responses to EMEA briefs, from understanding the underlying business and communications challenge through to a clear, compelling recommendation.
  • Turn research, client data, audience insight, campaign performance, and market intelligence into focused strategies that make complex evidence easy to understand and act on.
  • Shape customer journeys, channel roles, and integrated media principles across paid, earned, shared, and owned media.
  • Present strategic thinking to client stakeholders, bringing a clear point of view, thoughtful recommendations, and constructive challenge.
  • Partner with planning, activation, data, analytics, commerce, content, and wider teams to carry strategic thinking through into execution and measurement.
  • Help strengthen the quality and consistency of strategy across EMEA by contributing to frameworks, toolkits, playbooks, training, and new capabilities, including AI, search discoverability, and evolving media behaviours.
  • Support and coach strategists, planners, and market teams through live work, while partnering with the EMEA Strategy Lead on selected priorities.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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