Responsibilities

• Learn and master Jane’s internal tools and systems as well as Jane’s ad product suite
• Create/improve AdOps processes; proactively identify inefficiencies, glean insights from data, propose solutions, and get buy-in from key stakeholders
• Own campaign execution from start to finish: traffic, optimize mid-campaign, and provide campaign wrap reporting
• You will optimize campaigns to ensure the highest possible outcomes, ensuring target fulfillment each month without sacrificing campaign performance
• Manipulate frequency caps, bid rates, hour, and day-parting, etc. efficiently with a strong understanding of how these adjustments will impact overall campaign delivery and performance
• Independently navigate any campaign issues that may occur: discover issues and troubleshoot with Jane’s internal ad dev team, Account Managers, and 3rd party ad server
• Consult with Account Managers to ensure the success of all campaigns and the satisfaction of the client. Proactively propose solutions for underpacing/underperforming campaigns
• Assist with End of Month billing processes

Qualifications:

• Bachelor’s degree or equivalent practical experience
• 2-3 years of experience in advertising, media, or ad techPossess deep analytical skills; ability to analyze data across multiple metrics to determine, implement, and monitor optimization strategies
• Has advanced knowledge and experience on digital advertising KPIs and the ability to optimize toward them
• Must have experience optimizing towards ROAS or conversions
• A firm grasp on media rate types, ex. CPM and CPC
• Superb attention to detail with the ability to deliver results in a proactive, and cohesive manner
• Ability to think strategically, create and own a plan, and execute proactively
• Deliver on client expectations, articulate optimization strategies internally and externally
• Self-starter with a love for digital technology, data, and cannabis
• Experience building out/improving AdOps processes and implementing new ideas