Full-Time

Senior Direct Commerce Manager

Confirmed live in the last 24 hours

Fortune Brands

Fortune Brands

51-200 employees

Provides water, outdoor, and security solutions

Industrial & Manufacturing
Consumer Goods

Senior

North Olmsted, OH, USA

Hybrid schedule with onsite presence required on Tuesday, Wednesday, and Thursday.

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
SEO
Hotjar
Google Analytics
Requirements
  • Comprehensive knowledge of eCommerce and Digital Marketing technologies and tactics.
  • Proven success developing, executing, and maintaining Direct and/or eCommerce brand and digital shelf strategies.
  • Analytical abilities coupled with highly developed interpersonal and influencing skills, and strong verbal, written, and presentation communication skills.
  • Bachelor’s degree in marketing, Advertising or Communications, preferred.
  • 5-7 of proven Digital Marketing experience either in a corporate or agency setting.
  • Previous experience with DAM, CMS, CRM, Marketing Automation platforms, preferred.
  • Experience working with direct commerce, e-commerce, omnichannel, website, email, social, lead gen/lead nurture activities.
  • Strong analytical and critical thinking abilities.
  • Ability to lead projects with minimal guidance.
  • Deadline-oriented with the ability to prioritize tasks and manage time effectively.
  • Demonstrated success in managing large, complex projects in cross-functional environments.
  • Ability to work in a fast-paced environment and learn quickly.
  • Solid communication, problem solving and project management skills.
  • Knowledge of Amazon Seller/Vendor Central, Shopify+, WooCommerce and other similar eCommerce platforms.
  • Strong written and verbal communications skills.
  • The ability to work effectively in a team and process-based environment.
  • Proficient in Microsoft Office Suite (Word, Excel, Project, PowerPoint).
  • Proficient in industry leading analytical tools like Google Analytics, Microsoft Clarity, Profitero, Hotjar, SEMRush…etc.
Responsibilities
  • Function as a Product Owner for various digital applications and products
  • Create and implement the go-to-market strategies and implementation plans for assigned websites, including user experiences and Key Performance Indicators.
  • Manage search engine optimization updates to continue to drive visibility and traffic.
  • Manage Content Management System maintenance and ongoing enhancements.
  • Overseeing the strategy, planning, design and content of advertising campaigns to ensure it meets the needs of the target audience(s) and goals.
  • Participation in the Development and Execution of roadmap and playbook
  • Management of eCommerce Retailer and Marketplace Programs for multiple brands and products
  • Enhancement of Digital Shelf content (Title, A+ Content, Bullets, images, video)
  • Analysis and improvement of Ratings and Reviews.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
  • Collaborate with Data Management and Digital teams to design and test next gen internal PIM/content management systems for content syndication.
  • Explore partnerships with relevant influencers and affiliates to identify opportunities for co-marketing and cross-promotion.
  • Ongoing analysis & evaluation of user engagement, conversions, assortment and pricing strategies against competitive brands
  • Monitor brand presentation by 3ps
  • Partner with cross-functional entities in support of digital and eCommere initiatives like Supply Chain, Logistics, Business Intelligence and more
  • Additional responsibilities as programs scale and grow

Fortune Brands Innovations operates in the water, outdoors, and security sectors, providing products that enhance living spaces and ensure safety. The company offers a range of branded products, including water solutions, outdoor products, and security systems, which are sold through retail stores, online platforms, and direct sales to commercial builders. Their business model emphasizes brand leadership and continuous innovation, allowing them to adapt to changing market demands and maintain a competitive edge. Unlike many competitors, Fortune Brands focuses on expanding its distribution channels to reach a wider audience. The company's goal is to capitalize on growth opportunities in the home improvement and commercial building markets, ensuring long-term performance and success.

Company Stage

IPO

Total Funding

N/A

Headquarters

Deerfield, Illinois

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships, such as with Value Hybrid, enhance FBIN's product offerings and market reach, particularly in digital safety solutions.
  • Significant investments from firms like Coldstream Capital Management and K.J. Harrison & Partners indicate strong investor confidence and financial stability.
  • The company's commitment to sustainability and social impact, as highlighted in its 2023 ESG report, can attract socially-conscious consumers and investors.

What critics are saying

  • The competitive landscape in the home improvement and security markets requires continuous innovation to maintain market position.
  • Dependence on strategic partnerships and acquisitions may pose integration challenges and affect operational efficiency.

What makes Fortune Brands unique

  • FBIN's Fortune Brands Advantage operating model ensures long-term performance and adaptability, setting it apart from competitors.
  • The company's focus on high-growth sectors like water, outdoors, and security allows it to capitalize on favorable market conditions and consumer demand.
  • FBIN's strong brand portfolio and commitment to innovation enable it to maintain a competitive edge and capture market share.

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