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Konica Minolta Business Solutions Australia

Digital Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMacquarie Park, AustraliaNo salary listed

About the Job

Requirements

  • Demonstrated experience leading digital marketing and a track record of turning strategy into measurable results.
  • Experience delivering digital marketing in a B2B sales environment, including marketing automation and customer relationship management platforms, account-based marketing, and close alignment with Sales.
  • Hands-on experience across paid search, paid social, search engine optimization, and email, together with strong knowledge of Google Analytics and other digital marketing technologies.
  • Experience managing digital marketing platforms and website development, including landing pages, user journeys, and conversion funnels, and assessing new technology, including artificial intelligence-enabled tools, and applying it where it adds practical value.
  • Commercial experience managing digital marketing budgets and showing return through lead growth, pipeline contribution, and more efficient acquisition.
  • Ability to build relationships across Sales, creative and data teams, agency partners, and global colleagues.
  • Ability to balance longer-term planning with changing campaign priorities and deadlines.

Responsibilities

  • Set and deliver short-, medium-, and long-term digital marketing strategy, using data and customer insights to improve the experience across digital channels.
  • Lead the website strategy, user experience, and development roadmap, including landing pages, A/B testing, conversion optimization, tracking, and attribution.
  • Improve performance across email, marketing automation, search engine marketing, social media, paid digital advertising, and other digital channels.
  • Manage and improve digital marketing platforms across automation, analytics, personalization, and campaign management; identify practical uses of new technology, including artificial intelligence, to improve campaign efficiency, customer engagement, and performance.
  • Work closely with Sales to align campaigns with business priorities, improve lead quality and handover, and develop account-based marketing programs for priority accounts and key decision-makers.
  • Manage digital agency partners from briefing and strategy through campaign delivery and optimization.
  • Partner with the Data & Insights team to turn customer data into useful insights and report on marketing return on investment, pipeline contribution, and cost per acquisition.
  • Manage the digital marketing budget and direct investment across channels and agencies to maximize return.

Desired Qualifications

  • A tertiary qualification in marketing, business, or a related field, or equivalent practical experience.
  • Previous people management experience.

About the Company

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