DBS Bank

Regional bank offering digital banking

Marketing Specialist - Multiple Teams

Marketing Generalist & ManagementUpdated on Nov 12

Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

At least 5 years of experience in marketing.
Familiarity with insurance or bancassurance is advantageous.
Ability to work independently and collaboratively in a team environment.
Strong interpersonal and problem-solving skills to communicate with and manage stakeholders and meet deadlines with attention to detail.
Analytical capabilities and a data-driven mindset.
Experience with budget planning and management.
Experience in content, digital, and social media marketing.
Proficiency in English and Chinese.

Responsibilities

Collaborate on the concept, development, and implementation of marketing plans, strategies, and promotional programs that drive bancassurance sales and interest.
Own and evaluate marketing campaigns, advertising, and optimization metrics to ensure campaigns are effective.
Plan and organize customer and internal staff events to promote bancassurance, bringing fresh ideas.
Collaborate with frontline teams to align on objectives, campaigns, and go-to-market plans.
Develop customer communication plans aligned with brand standards.
Facilitate communication and information exchange between bancassurance, the insurance partner, and frontline teams.

Desired Qualifications

Familiarity with insurance or bancassurance is advantageous.

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Responsibilities

Collaborating on the concept, development and implementation of marketing plans and strategies and promotional programs driving Banca sales and interest.
Taking ownership of and evaluate marketing campaigns, advertising, and optimization metrics to ensure campaigns are effective
Planning and organizing customer / internal staff event for promoting Banca with fresh & new ideas
Collaborate with frontline to align on objectives, campaigns, and go-to-market plan
Develop customer communication plans aligned with brand standards
Facilitate communication and information exchange between bancassurance, insurance partner, and frontline

Requirements

Experience with at least 5 years of marketing area, familiar with insurance/Bancassurance is an advantage
Self-motivated, independent, strong sense of ownership with ability to work in a team environment.
Strong interpersonal, problem solving skills to communicate & manage various of stakeholders and meet deadlines with attention to detail
Analytical capabilities and data-driven mindset. Budget planning and management experience
Content, digital, and social media marketing experience
Strategic and creative mindset with can-do attitude
Proficient in English and Chinese
Positive personality, able to work independently and in a team

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

Location:

One Island East

Job:

Product Management

Schedule:

Regular

Employee Status:

Full time

About the Company

DBS Bank

Regional bank offering digital banking

DBS Bank provides banking and financial services in Singapore and Southeast Asia, including personal and business banking, loans, deposits, wealth management, and payments. It serves customers through a network of branches and a digital platform that lets people open accounts, transfer funds, borrow, and invest via online and mobile apps. The bank differentiates itself with government-backed origins, rapid regional growth, a strong emphasis on digital banking, and a broad mix of consumer, corporate, and wealth services. Its goal is to be a leading, trusted financial services provider in Asia, supporting customers and economies with reliable banking and sustainable growth.

Company size: 10,001+
Company stage: IPO
Headquarters: Singapore, Singapore
Founded: 1968

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